Authentic Connections

In conversation with the marketing team at Clearly Blue Digital, with Chitra from Adeptic Creative Labs.

Aishwarya, Snegha and Sakshi talk about marketing in their own words. This team is a very young team of enthusiastic, creative and passionate people who share  -

• What attracted each one to the world of marketing

- Spontaneously and in the course of work

- Asking google, and finding out the why behind marketing

- did DM once and learned it formally at Clearly Blue

• Learning about marketing via home business and passion-driven careers

- learning patience when getting those followers

- being consistent

- engaging with followers, building your network

• Being consistent by

- Making genuine and valid connections in the online world

• Changes in marketing tools in the last 2 years, rise of automation
• Marketing in a B2B business, seeing outcomes is a while away unlike B2C
• Takes time for people to recognize a brand, how one presents their brand matters
• Quality is more important than quantity
• Tell the story of who you are as a business or product
• Building a portfolio of a business
• Challenges faced as a new marketing team
• Helping new companies get started with marketing
• Messages for aspiring marketeers
• Learning through experiences on the job
• Focus on the how
• Being consistent flexible and adaptable

This podcast is brought to you by Adeptic Creative Labs with support from the team at Clearly Blue Digital.

Write to us at podcasts@adepticlabs.com.

Follow us on LinkedIn at Adeptic Creative Labs and Clearly Blue Digital.