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In this episode, former Discover media and audience strategy leader Clare Liston joins host Noor Naseer to break down how top marketers actually evaluate adtech and martech partners. From avoiding "shiny object" syndrome to pressure-testing vendors with direct questions, Clare shares a practical fr…
In this episode of Adtech Unfiltered, Malorie Benjamin, Chief Transformation Officer at Dixon Schwabl + Company, joins host Noor Naseer to unpack how the agency pitch process is evolving. She shares how data, AI, and predictive modeling are reshaping the way agencies approach new business, why many…
Innovation gets thrown around a lot in advertising—but what does it actually mean inside an agency? In this episode of AdTech Unfiltered, we sit down with Savannah Westbrock, Head of Agency Solutions at Radar Analytics, to unpack how agencies can spot real opportunities for change, avoid hype-driv…
Yousef Kattan, Founder and CEO of Truth Marketing, joins this episode of Adtech Unfiltered for a candid conversation about the state of measurement and attribution. From the myth of last-click to the limits of a so-called "single source of truth," Yousef explores how the industry is evolving—and wh…
Paunawa: Ang podcast at artwork na naka-embed sa page na ito ay mula sa Basis, na pag-aari ng may-ari nito at hindi kaakibat o ineendorso ng Listen Notes, Inc.