# Tamara Adlin

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Radical Transparency, Reinvention, and Finding Your Next Chapter with Tamara Adlin

Tamara Adlin is a pioneer in the UX and product world who is widely known for her groundbreaking work on personas and her talent for speaking truthfully about the team and personal dynamics that shape and sometimes derail our work. Tamara's the co-author of The Persona Lifecycle, a longtime indepe…

That time when an expert is brought in to build something complicated only to be questioned every step of the way by people who didn’t understand what they were doing… (with Tamara Adlin)

Have you ever worked with people who insisted they knew best—even when they clearly didn’t? In early 2017, when blockchain was the buzzword of the moment, Tamara Adlin of Adlin, Inc. was referred by an investor to help a rising startup build smart contracts, enabling smoother collaboration for deve…

That time when an expert is brought in to build something complicated only to be questioned every step of the way by people who didn’t understand what they were doing… (with Tamara Adlin)

Have you ever worked with people who insisted they knew best—even when they clearly didn’t? In early 2017, when blockchain was the buzzword of the moment, Tamara Adlin of Adlin, Inc. was referred by an investor to help a rising startup build smart contracts, enabling smoother collaboration for deve…

🎥 Executive Alignment with Tamara Adlin: Fixing C-Suite Chaos in Startups

Executive alignment is the secret weapon behind great startup products—but most founders and tech leaders don’t know how to achieve it. In this episode, Tamara Adlin shares decades of insights from startup consulting, UX leadership, and coaching C-suite dysfunction to reveal the real reasons produc…

E9 VIDEO David Bland on Testing Business Ideas, Strategy Confusion, and Why VC Culture is Broken

David Bland, co-author of *Testing Business Ideas*, joins Tamara Adlin for a candid conversation about what *actually* holds teams back from testing well, building great products, and aligning around a strategy that works. Spoiler: the biggest barriers aren’t lack of data—they’re misalignment, cult…

Tamara Adlin: Align Before Design and Corporate Underpants /Ep 4140

I'm an author, speaker, and consultant in the fields of user experience, startup strategy, and career development for women, especially in technical fields. I consider myself an unabashed practial-ist when about helping teams create digital products that people actually like and want to use. I star…

E9 AUDIO David Bland on Testing Business Ideas, Strategy Confusion, and Why VC Culture is Broken

David Bland, co-author of *Testing Business Ideas*, joins Tamara Adlin for a candid conversation about what *actually* holds teams back from testing well, building great products, and aligning around a strategy that works. Spoiler: the biggest barriers aren’t lack of data—they’re misalignment, cult…

Align Before Design: The Psychology of Strategic Alignment (with Tamara Adlin)

Get episode summaries right in your inbox so you can easily reference, save, and apply what you learn:  thedesignpsychologist.substack.com Why do so many user personas fail in practice, and what can we do about it? Have you ever worked on a team where everyone had a different idea of who the user w…

294 Tamara Adlin, Co-author

Tamara Adlin helps teams make great products. Former UX leader at Amazon. 20+ years consulting (specializing in messy startups). Co-author of the Persona Lifecycle books

Episode 1: Never Search Alone

Navigating a job search can be a lonely, isolated, and demoralizing experience. The key is not to do it alone. One of the most successful, volunteer-supported and peer-led programs out there today is a program called Never Search Alone (NSA), which is the brainchild of Phyl Terry. On this episode T…