HEARD (022) (Bonus): Expo West highlights - brand collaborations, standout founders, and what tasted great
In this special bonus episode of HEARD, Kappy shares insights from Expo West - the natural and organic CPG industry’s biggest event. He joins Ilana Shenitzer, EVP of Consumer Brands at Ruder Finn, to talk about the brands, collaborations, founders, and food products that stood out on the show floor…
13. From Diagnosis to Disruption: How Loren Castle Redefined the Refrigerated Bakery Aisle
What does it take to disrupt an entire food category—and build a $100M+ brand while raising a family?
In this episode, Angela sits down with Loren Castle, Founder and CEO of Sweet Loren’s, to talk about turning a personal health crisis into a thriving business that’s reshaping the refrigerated bake…
Sweet Loren’s Gluten-free Sugar Cookie Dough Isn’t
Vidcast: https://youtu.be/tBfk8KVVbK4
The FDA and Sweet Loren’s are recalling Sweet Loren’s Gluten-free Sugar Cookie Dough. This product contains traces of gluten. Those with an allergy to wheat and gluten and especially those with celiac disease can develop a serious gastrointestinal rea…
Sweet Loren's Founder & CEO Loren Brill Castle: What It Really Takes to Build Something Big
What started as a personal mission in the kitchen has grown into a national brand changing the way we think about indulgence.This week on Coffee Monday, Rae sits down with Loren Brill Castle, Founder and CEO of Sweet Loren’s, the clean-ingredient, allergen-friendly dough brand now found in stores l…
The Truth About “Having It All” (And Why Most People Get It Wrong) with Loren Brill Castle
This episode is for the woman who wants a full life and refuses to believe she has to choose between success, love, family, and herself.
I’m sitting down with Loren Brill Castle, CEO & founder of Sweet Loren’s, a $100M+ company that started in her kitchen after being diagnosed with cancer at 22.
Bu…
How Sweet Lorens Went From a Cute Business Idea to a $120M Brand
What if getting cancer at 22 ended up changing your entire life – and was the catalyst building a $120M company?
Loren Castle was fresh out of college when she was diagnosed with stage 2 Hodgkin's lymphoma. During treatment, she became obsessed with nutrition and realized something was missing fro…
Turning Your Hardest Season Into Your Biggest Asset: How a Cancer Diagnosis at 22 Sparked a Multi-Million Dollar Business
Loren Castle was diagnosed with Hodgkin's lymphoma at 22, and baking became her therapy. That therapy became Sweet Loren's, now in 35,000+ supermarkets, with Loren at the helm.
In this episode, we get into how she survived cancer at 22 and the mindset shift that turned it into fuel instead of fear…
Sweet Loren's · Loren Castle on Building a Business Around What Makes You Happy
Loren Castle started Sweet Loren's in her mom's kitchen in New York in 2011, obsessed with creating a better for you cookie dough that didn't exist yet. She rode the subway with her recipe and a toaster oven to demo at a New York City Whole Foods, standing there taking in what every person who trie…
How Sweet Loren's Built a $100M Brand Without Venture Capital
Building a $100 million CPG brand without venture capital takes more than a great product — it takes conviction, discipline, and a willingness to play the long game.
In this episode of Taste Radio, Loren Castle, the founder and CEO of better-for-you refrigerated dough brand Sweet Loren's, breaks …
Sweet Loren’s: Loren Castle. How A Recipe Makeover Built a National Cookie Brand
Loren Castle started baking cookies after surviving cancer in her early twenties. Five years later, Sweet Loren’s refrigerated cookie dough was generating just $350,000 a year. But instead of giving up, she listened to customers, and reinvented the dough without gluten, dairy, eggs or nuts. That t…
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