Your Marketing Voice Died and Nobody Told You with Susan Finch
Susan Finch, founder of Susan Finch Solutions and Funnel Media Group, a strategic marketing and podcast production business that helps small to mid size businesses and professional organisations stop sounding like bland corporate robots and start sounding like real humans people trust.
Through podc…
EP96: Directors Reflect: 30 Years of Comforting Covers
Four Binky Patrol directors — Miriam Siegel (Nebraska), Carolyn Berndt (Thousand Oaks), Terrie Madruga (Idaho), and Jeanne Malgioglio (Connecticut) — join founder Susan Finch for a 30th anniversary conversation that is equal parts laughter, tears, and gratitude.
"I'm here to help. Can't sew, but h…
EP97: 30 Years of Making & Giving Blankets - Oprah, Disney, Girl Scouts and more!
It's Binky Patrol's 30th anniversary. Susan Finch marks the week with a look back at how one mention on The Oprah Winfrey Show launched the organization into 48 states almost overnight. She invites every chapter and supporter to celebrate this Saturday, gather friends, finish a stash project or a U…
Stop Building Pages That Dead End. Start Earning the Next Conversation
Two unrelated client projects landed in Susan Finch's lap the same week — a document hub for Dan Pflugshaupt (Gallery of Homes, CSSE, NRBA) and FAQ content built for AI answer engines for Michele Scherger on Florida's Treasure Coast. Different clients, different states, same underlying problem: ads…
EP99: Why Crafting Together Beats Crafting Alone
Susan Finch spent last weekend running what she calls Fleece Weekend, handing out $1,200 worth of donated fabric to Binky Patrol volunteers in ten- and fifteen-minute visits at her Beaverton home. In this episode, she reflects on what she noticed during those short visits and what it revealed about…
The Subscriptions You Forgot and the Domains You Don't Control
Q4 is a good time to find out where your money is going. In this solo episode of Rooted in Revenue, Susan Finch walks through a year-end cleanup most business owners skip. She starts with the subscriptions that renew quietly every month or once a year, from CRMs, MLS fees, and AI tools to the Amazo…
EP101: Stop Overpaying at the Post Office Counter
Shipping labels, blankets, and fabric across the country adds up fast for an all-volunteer nonprofit. In this short episode, Susan Finch shares the tools Binky Patrol uses to keep everyday operating costs down. She talks about switching to Pirate Ship for the labels Donna sends to chapters, how muc…
Why Your Church Newsletter Doesn't Belong in Your Business Inbox
A client opened an email from his church asking for help. He clicked the link, filled out a form, and reset his password. Ten minutes later, a second email warned him it was fake. In this solo episode, Susan Finch walks through what happened next, what could have happened, and the one setup decisio…
Feeding Neighbors in 1,000+ Cities With No Paid Staff
Keith McHenry started Food Not Bombs in 1980, and today it shares free meals in more than 1,000 cities in over 70 countries with no paid staff and no headquarters. Susan Finch and Keith talk about why that works. He explains how keeping it local and built around a task brings people together, and h…
Your PDF Passed the Accessibility Check and Still Fails Your Readers
Susan Finch was asked to quote a document accessibility project for a state agency. She went through every file, found more than the request covered, and sent back a list of questions. She admits she brought those questions too soon.
In this solo episode, Susan talks about where the real work hide…
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Voit käyttää verkkosivustoamme etsiäksesi3,829,317-podcasteja ja196,580,597-jaksoja ihmisten, paikkojen tai aiheiden mukaan.
If I have seen further than others, it is by listening to podcasts and standing upon the shoulders of
giants.
‐ Isaac "Llamacorn" Newton
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