Smart CMOs Take This 90-Second B2B Podcasting Test
Everybody puts their energy into the open. By the time you reach the end, the interview's done, the narration's delivered, the energy's gone, and somebody has to say something to close it out. Low vibe. Not going to convert.
I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm break…
I Told Them My Podcast Audience Wasn't For Sale... To THEM
About four years ago, a very popular remote recording platform offered me money to talk about them on this show. I'd been using it that week. It had also, that week, lost one of my recordings. Not glitched. Lost.
I said no. And I want to be clear that this wasn't a moral decision, because it wasn't…
B2B Podcasting: The Hidden Cost of Niching Down
If you've been told to niche down your B2B podcast, you've probably never been told what it costs — or who exactly you'd be saying goodbye to.
Pick a lane. Speak to one audience. If you're speaking to everybody, you're speaking to nobody.
Nobody disagrees with that in the abstract. Almost nobody do…
How Much Does A Podcast With 1,000 Listeners Make? (The Real Number)
A podcast with a thousand listeners makes about a hundred and forty-four dollars a month.
I checked that properly.
So then I say the second thing, which is the bit that makes people go quiet. You don't want a hundred and forty-four dollars a month. You want one thousand four hundred and forty-four.…
Is Spotify Stealing Your B2B Podcast's Search Traffic?
That's Spotify's page for my podcast. And that's my company's website, sitting underneath it.
Not Spotify's page for the show, either. One episode. A single episode of mine, on somebody else's platform, ranking above the website I actually pay for.
I run a podcast agency. This is my own show. And i…
Your Dream Client Ignores Your Emails. They'll Say Yes To This.
The person you most want as a client is going to ignore your next three emails.
Ask that same person onto your podcast, and they'll give you 45 minutes of undivided attention, on the record, and thank you for it afterwards.
There's a version of that which isn't a trap.
Back in January I put out an …
How Long Should A Podcast Episode Be? (The Honest Answer)
There's a moment about nineteen minutes into a lot of podcast episodes where you can hear the host has checked out.
They made their point at minute six. It was quite good. But there were eleven minutes of slot left, so they made it again, slightly differently, this time with a story about their bro…
B2B Podcasting ROI: The Three Numbers a CFO Will Actually Accept
If you've got a budget review coming up and someone with a spreadsheet is about to ask what your B2B podcast actually does for the business, downloads won't answer it.
Downloads tell you people are listening. That does matter. But a download doesn't sit next to a cost. And that's the only kind of n…
How Mark Grew His Podcast 17% in Five Weeks
Stop Researching, Start Doing (This Time I Brought Receipts)
Be honest: how many podcast growth videos have you watched this month, and how many of those ideas have you actually tried? I get it. I have courses I've bought and never opened. But a few weeks ago I challenged you to quit swinging for t…
Your B2B Podcast's Email List Would Fit Inside a Fiat Panda
Free one-page post-mortem for an empty email list: https://podknows.co.uk/list
You're 40 episodes in, and your email list would fit inside a Fiat Panda.
Mine would. 19,300 downloads in 90 days. Signups from this show's freebies in the same 90 days? Two.
This was supposed to be a victory lap. Every …
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If I have seen further than others, it is by listening to podcasts and standing upon the shoulders of
giants.
‐ Isaac "Llamacorn" Newton
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