# Mark Thorpe

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#NavigatingChange: Are businesses too risk averse?

In this second episode of the #NavigatingChange series, host Mark Thorpe explores the UK's approach to risk with experts Julian Walker, John Howarth, Jonathan Kemp, and Daniel Price. The panel unpacks findings from the Instinctive Partners Change Index, examining why the UK appears risk-averse and …

What is change and why does it matter? | #NavigatingChange #1

Welcome to the first episode of #NavigatingChange miniseries, hosted by Mark Thorpe. In this panel discussion, Julian Walker and expert guests John Howarth, Jonathan Kemp, and Daniel Price unpack the Instinctif Partners Change Index, offering profound insights into how we perceive, resist, and ada…

#LCAW Conversations: Combating Climate Disinformation

Instinctif host Kim Polley, and co-host Mark Thorpe from Truth Consulting are joined by Ellen Judson from Global Witness to tackle the critical issue of climate disinformation. Ellen discusses the impact of false and misleading information on climate action, how it undermines scientific consensus,…

Are we living in the ’Age of Rage’?

Join Instinctif's Senior Advisor, Mark Thorpe and Managing Partner, Kim Polley as they delve into the intricacies of the outrage economy, shedding light on how brands can skilfully navigate this challenging landscape. Here are the key takeaways: Performative Indignation Culture: The rise of socia…

Communication in a World of Mental Obesity and Memory Erosion

Join Mark Thorpe, Head of Thought Leadership at Instinctif Partners and Senior Director at Truth Consulting, as he explores the profound impacts of disruptions in our modern world. From dissecting mental obesity to discussing the evolving landscape of memory, this episode uncovers the nuances of o…

Changemakers in Focus - A Conversation with Bob Bharij from Foundation for Change

In the first of the series Changemakers in Focus, Dr Mark Thorpe interviews Bob Bharij, founder and CEO of Foundation for Change - a charity transforming the lives of people recovery from addiction

Inside Insight: Brands, People and Sticky Messaging

As part of the latest in our Truth Revealed series, Mark Thorpe spoke with Alex Hardy about insight, brands, AI and connecting with shoppers and consumer truths in a time of change.  Alex has worked with some notable organisations; from the frozen food powerhouse that is Nomad Foods (where he led t…

Aug. 25: Fresno Airport’s New Director Of Aviation Talks About Future Growth Plans

Fresno Yosemite International Airport is fresh off a new $146 million expansion. But where does it go next? A new director of aviation is at the helm and already planning for more growth. We speak to Mark Thorpe about his new role and the changes you could be seeing in the future. Plus, the latest …

Market Research Has a People Problem | Dr Mark Thorpe

We work in an industry obsessed with understanding people. So why aren’t we always as good at looking after the people within it? In this episode of Straight to the CORe, Annabelle and Cathia are joined by Dr Mark Thorpe FMRS for a wide-ranging conversation about what it really feels like to build …

A Million Robot Fans — Mike Winter 5/5

Mike Winter starts in an Alaska winter with little snow-going robots, opens Wired, and calls Mark Thorpe about Robot Wars — then builds the promo video, wins middleweight with a flipper, and finds a whole tribe of ILM and Silicon Valley people who just wanted to make dangerous fun machines. We get…