# Mark Schaeffer

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Creating Community Around Your Brand with Mark Schaefer

Mark Schaefer is a digital marketing consultant, a globally recognized keynote speaker, a futurist, a university educator, a renowned expert in marketing and personal branding, and the bestselling author of many books, including "Belonging to the Brand," "Marketing Rebellion," "Known," and "Audacio…

How to Combine the Power of Owned Media with Owning Your Referral Pipeline

In this episode of the Can I Borrow Your Car podcast, host Mike Garrison explores the powerful intersection between owned media (content you control) and his proactive referral methodology. Drawing inspiration from marketing thought leaders like Mark Schaeffer, Jeannie Dietrich, and Marcus Sheridan…

Under The Hood | Marc Schaeffer | October 2025

In this thought-provoking episode, Tina Greenbaum sits down with Mark Schaeffer, financial planner, author, and advocate for emotionally intelligent leadership to explore how kindness, self-awareness, and time wealth can transform both our personal and professional lives. Mark shares how his family…

Hearing on Nuclear Power in Albany County

On Tuesday, November 18, the Albany County Legislature held a public hearing on amending an existing county law to allow nuclear power to count as green energy, which would allow firms involved in the nuclear industry to qualify for county subsidies for up to 10% of the cost of the project. We hear…

Global Online Communities with Eddy

Join us for another episode as we dive into the world of communities with the Eddy Augusto, the community facilitator of the Humane Marketing Circle. Eddy shares thought-provoking perspectives on the distinction between communities and audiences, drawing from real-life examples, talks about the e…

The Hobbit Trilogy: The Good Doesn't Outweigh the Bad

Philip and cohosts Matt Vandevort and Mark Schaeffer discuss what they believe are the good and bad parts of The Hobbit trilogy, produced by Peter Jackson. Some points of interest are the length of the movies, the ambiguity of a funny or serious film, and how prequels don’t make the cut. -- Faceboo…

"That's a GREAT question!" - 5 Steps to Awesome Podcast Interviews - Teacher: Juma Bannister

Hello, useful content creators, and welcome to this 49th episode of the useful content podcast. And you might be wondering, it's not a Thursday. Why is an episode being shipped? today. Well, there's a very good reason for that. You see, the 50th episode is a very special episode with a very special…

Presbyopia MythBusters: What Optometrists May Get Wrong About Qlosi Eyedrops

Presbyopia drops are now everywhere, but so are the misconceptions. In this MythBusters style episode, Mark Schaeffer, OD, FAAO, breaks down three of the most common concerns Optometrists have about Qlosi: safety and efficacy, when and how to bring it up with patients, and whether it hurts optical …

Presbyopia Drops MythBusters: What Optometrists Need to Know

Key Takeaways Presbyopia drops like Qlosi are safe and well-tolerated, with side effects such as headaches occurring in less than 10% of patients and typically resolving over time. Optometrists must proactively educate patients about presbyopia drops, as most patients are unaware of …

Your Eye Exam Isn't What You Think It Is

Most people think an eye exam is only about vision. It’s not. In the latest episode of I See What You Did There, we talk with optometrist Mark Schaeffer about what a comprehensive eye exam can actually reveal – from diabetes and high blood pressure to neurological conditions and stroke risk. Drawin…