# De Bethune

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The great luxury reset: how to beat the chaos with Professor Stéphane Girod

In this episode of The Luxury Society Podcast, Robin Swithinbank and David Sadigh, Founder and CEO of DLG, are joined by Professor Stéphane Girod, Professor of Strategy at IMD Lausanne and Leader of IMD’s Luxury 2050 Initiative, to examine what the great luxury reset actually demands of the industr…

Independent Watchmakers: Then vs. Now (Plus Our Favorite Summer Watches)

Independent watchmakers like F.P. Journe, Urwerk, De Bethune, and many others all have a "then vs. now" feeling about their watches. Even if a brand is relatively new, they might have a breaking point in their design or watchmaking that makes the older era feel almost vintage. Tim and Armand explor…

Success is not final: former Cartier CEO Cyrille Vigneron on how to stay ahead in luxury

In this episode of The Luxury Society Podcast, Robin Swithinbank and David Sadigh, are joined by Cyrille Vigneron, Chairman of Culture and Philanthropy at Cartier and the maison's former President and CEO, to examine what the current upheaval in luxury really demands of its leaders. Drawing on near…

Neighbourhood watch: The 1916 Company CEO John Shmerler on Luxury Retail 3.0

In this episode of The Luxury Society Podcast, Robin Swithinbank and David Sadigh, Founder and CEO of DLG, are joined by John Shmerler, Chief Executive of The 1916 Company, to examine how the primary and secondary watch markets are converging and what it really takes to build a luxury retail busine…

The winner takes it all: Robin and David on the luxurification of sport

In this bonus episode of The Luxury Society Podcast, Robin Swithinbank and David Sadigh, Founder and CEO of DLG, examine the luxurification of sport and what a summer of football, tennis and athletics reveals about where the relationship between luxury brands and sport is heading next. With FIFA se…

The Best of Geneva Watch Days 2026

Geneva Watch Days went from 7 brands to 70+ — and the releases didn't disappoint. This week, Andy and Felix break down the highlights, the head-scratchers, and one very strategic Tudor surprise. Timestamps: 0:00 Intro 4:20 A. Lange & Söhne Triple Split & 1815 Up/Down 6:12 Tudor Northflag GMT 10:0…

How a Dentist Built a 2,000-Member Watch Club During COVID | Dual Time Podcast #18

What happens when a dentist starts a watch group chat during COVID? It grows into CP Time, a 2,000-member watch collecting community across the US. On this episode of the Dual Time Podcast, Roman Sharf and Adrian Taskin of Luxury Bazaar sit down with Dr. Albert Coombs, founder of CP Time, to talk a…

2 Elite Watch Collectors Reveal Their Buying Rules

Ever wondered how top collectors decide what to buy? For the latest episode of The Road to The Escapement, we sit down with Christopher Daaboul, Founder of EsperLuxe, and Vasu (@nycwatchguy) for a conversation that goes straight to the heart of The Escapement: collecting, and the people behind it. …

S02E09: Watch Stories: De Bethune - The Most Underrated Indie

Description: De Bethune is the most underrated independent watchmaker working in 2026. Founded in 2002 by Denis Flageollet, headquartered in Sainte-Croix, the brand has spent two decades quietly stacking patented innovations into watches almost nobody outside the cult fully understands. The blued t…

Second Lives – AP and Rolex CPO, Ebel Reboots, Bennahmias Returns – Episode 99

Audemars Piguet is reportedly launching its own certified pre-owned program. This is the same brand that has spent years discouraging clients from reselling their watches. Gabe Reilly and Asher Rapkin of Collective Horology look at WatchPro’s reporting on the centralized, brand-run AP CPO model, wh…