149: Dave Dye on the philosophy behind creating ads people actually enjoy
This week we just kept on making the logo bigger and bigger (and bigger) until we caught the despairing eye of legendary art director, author and, let’s face it, visual Jesus, Mr Dave Dye.The art director’s art director, Dave is the architect of some of the coolest advertising you’ve ever seen – w…
EP 203 - Creating a Distinctive Voice for Any Brand
In this episode, Fab and our co-host Becca chat about copywriting. We are also joined by copywriter guest Mel Barfield spilling all the beans about why "writing drunk, editing sober" is the creative hack you need. We're diving into authentic content creation, dodging shiny object syndrome, and lett…
Episode #2: Gemima and her Y-Fronts
Two copywriters and a robot talk about writing, creativity and whatever else comes their way. Hosted by Martin Sayers and Hayden Maskell, this episode features guest robot Gemima Grace Ophelia Orpington-Grantham Linsbury-Eastwood (Google Gemini) and a brief appearance by Charlie Graham Patrick Terw…
EP 220 - Overcome Self-Doubt and Build Confidence with Copywriter Dan Nelken
In this episode, Fab and our co-host Dan Nelken gets real about the wild world of copywriting, freelancing, and creative confidence. Dan—bestselling author of A Self Help Guide for Copywriters—drops some serious wisdom on balancing data with gut instinct, building a killer support network, and maki…
EP 224 - Crafting Email Campaigns That Get Opened
From teaching kids in China to teaching businesses how to sell through email—Alex Thompson’s journey is anything but predictable. In this episode, Fab sits down with Alex as he spills the secrets to building a successful email marketing business, why niching down was a game-changer, and how AI is s…
The Creative Process with Dan Nelken
This week, I sat down with Dan Nelken - a guy I immediately vibed with. Dan is an award-winning advertising creative turned author, speaker, and trainer. He's the mind behind A Self-Help Guide for Copywriters, a modern classic for creatives trying to build with heart and clarity. With over 20 years…
EP 245 - Bitesize: The Role of Systems in Copywriting
🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket
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In this throwback snippet, Dan Nelken talks about how important structure is for being creative, especially when writing copy. He shows us how using prompts and techniques…
Your content quality doesn't matter without this | Dan Nelken
Dan, a creative director, copywriter, and author, shares his 12 filters for creating quality content at scale. This video covers practical content strategy tips and copywriting insights to help you grow your audience on LinkedIn without chasing the algorithm.Discover how antiviral thinking, signatu…
Think Like a Writer with Pennant Video | Jun 29, 2026
In this special guest episode, Ben Drake (head of motion) and Shaw Flick (creative director and head of writing) of Pennant Video join the Monday Meeting team to talk about how motion designers can think like writers—from daily writing habits to hooks, structure, and saying more with fewer words.
T…
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