# Damon Lester

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The Untapped Power of Multicultural Consumers in the Auto Industry with Camilo Alfaro

In this episode of Now We’re Here, host Damon Lester sits down with Camilo Alfaro, CEO and founder of Autoproyecto.com, to discuss the power of diversity in the automotive industry and how the Hispanic market is shaping the future. Alfaro shares his journey from Panama to becoming a leading voice i…

How Damon Lester Went from Accountant to Dealership Owner

You know, one of the things I love most about this industry is that every leader has a story—and today’s guest, Damon Lester, has one of the most unique I’ve ever heard. Imagine stepping into the world of auto dealerships before you’ve even set foot inside a dealership. Yeah, you heard that right. …

Integrating AI for Efficient Dealership Processes with Robert Pedro

In this episode of Now We're Here, host Damon Lester sits down with Robert Pedro, Vice President of North American Sales at Tekion, at the 2024 NAMAD annual meeting. Robert shares his career journey from starting as a dealership controller to working at ADP and CDK and eventually joining Tekion. He…

Heart Over Mind: The Relationship Between OEM and Dealer with Vinay Shahani

In this episode of Now We’re Here, host Damon Lester sits down with Vinay Shahani, Senior Vice President of U.S. Marketing and Sales for Nissan Americas. They explore Vinay’s journey from humble beginnings in Michigan, shaped by his father’s career at Ford, to leading roles at Nissan, Toyota, and V…

Addressing the Trust Elephant with Kerri Wise of AutoFi

In this episode of Now We're Here, host Damon Lester talks with Kerri Wise, Chief Marketing Officer at AutoFi and President of the Women of Color Automotive Network (WOCAN). Kerri shares her career path in the automotive industry, starting at J.D. Power before holding leadership roles at Edmunds, T…

Video Killed the Old Sales Approach: Why CRM + Video Is Key with Durran Cage

In this episode of Now We're Here, host Damon Lester chats with Durran Cage, founder and CEO of Cage Automotive, about his journey from a military brat to a leading innovator in the automotive consulting industry. Durran shares how his upbringing and early exposure to car sales shaped his entrepren…

Why Dealers Will Win, Frozen Waymos, Gen Z Loves Holiday Shopping

Shoot us a Text. Episode #1225: Cars Commerce’s Alex breaks down why the future isn’t car vending machines, Waymo robotaxis freeze during a San Francisco power outage, and Gen Z embraces the holiday experiences. Show Notes with links: In a reflective interview, Cars Commerce leader A…

Damon Lester on The Reality of Mental Health | 2026 Strategy Sessions

Shoot us a Text. Episode #1234: Kicking off 2026, Paul and Kyle welcome Damon Lester for a deeply personal conversation about burnout, mental health, and leadership in retail auto. Damon opens up about his own breaking point—and why hustle culture may be costing the industry more than it realiz…

Why We're Talking About Mental Health Awareness At ASOTU CON

Shoot us a Text. Today on the show, Paul, Kyle and Chris give a sneak preview of an ASOTU CON Breakfast Session with Damon Lester on the importance of mental health in the auto industry.It's not too late to get tickets: https://www.asotucon.com/tickets Join Paul J Daly and Kyle Mountsier ev…

Autotown Podcast 3 — Damon Lester, Greg Migliore

Jamie Butters and guest co-host Greg Migliore discuss China’s overcapacity. Stellantis interiors and Lincoln’s options. Damon Lester, the author, speaker and former dealer principal, joins for a Stop at the Coffee Shop to discuss his career and his book “Taking the Cape Off.” (Recorded June 8, 2026)