The AIM Framework: Chuck McKay on Marketing in an AI-Driven World
What does it actually take to become "the obvious choice" when AI is now doing the recommending instead of just the ranking?
Chuck McKay has spent decades in marketing — starting as a disc jockey and radio ad producer, moving into advertising sales, and eventually walking away from a steady paychec…
Very Special Episodes: The Night the Globetrotters Finally Lost
The Harlem Globetrotters always beat the Washington Generals. It's just what they do. As of 1971, they’d done it 2,495 times. But for one gloriously confusing night that January, the underdogs got to raise their hands in victory. Today on Very Special Episodes, the untold story of the greatest upse…
Very Special Episodes: The Night the Globetrotters Actually Lost
On iHeartRadio's Very Special Episodes podcast, we tell one incredible story each week. Today's episode is about the greatest upset in sports history: that shocking night in 1971 when the Washington Generals somehow defeated the Harlem Globetrotters.
Listen to Very Special Episodes wherever you …
Very Special Episodes: The Night the Globetrotters Finally Lost
On iHeartRadio's Very Special Episodes podcast, we tell one incredible story each week. Today's episode covers the greatest upset in sports history: that shocking night in 1971 when the Washington Generals somehow defeated the Harlem Globetrotters.
Listen to Very Special Episodes wherever you ge…
Very Special Episodes: The Night the Globetrotters Actually Lost
The Harlem Globetrotters always beat the Washington Generals. It's just what they do. As of 1971, they’d done it 2,495 times. But for one gloriously confusing night that January, the underdogs got to raise their hands in victory. Today on Very Special Episodes, the untold story of the greatest upse…
The Night the Harlem Globetrotters Finally Lost
The Harlem Globetrotters always beat the Washington Generals. It's just what they do. As of 1971, they’d done it 2,495 times. But for one gloriously confusing night that January, the underdogs got to raise their hands in victory. Today on Very Special Episodes, the untold story of the greatest upse…
Is Lifetime Customer Value Still Important?
For many businesses, the answer is "yes." But, maybe not yours. In this episode, we'll discuss the considerations in calculating lifetime customer value, how you can maximize it, and how to be sure you don't go broke waiting for that customer to come back.
In this episode:
Johnny Molson
(johnnymo…
Why Recession Advertising is Your Best Move
Opportunities are wide and deep right now for businesses to gain share of voice. When others hide, your business can stand tall.
In this episode:
Johnny Molson (johnnymolson@wizardofads.com)
Craig Arthur (craig@wizardofadsmarketing.com)
Chuck McKay (chuckmckay@wizardofads.com
Speak in 4-Part Harmony
Inclusive Communication by Design
Roughly 400 years before the wise-ards followed their star to Bethlehem, a Greek physician recognized four basic styles of behavior, calling them Choleric, Phlegmatic, Melancholic and Sanguine in the mistaken belief that these observable patterns of behavior were t…
Doing My Happy Dance
Last Thursday the Wall Street Journal published a story about a new book written by two of our faculty members, hinting strongly that if the biggest advertising agencies on Madison Avenue would just buy a copy and read it, they would find the answers to all the questions that have eluded them. That…
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