From Flair Bartender to Brand Strategist - Why Authenticity is the Secret to Success with Ati Grinspun
If you like RAW realness (with a hefty dose of F-bombs!!!), then this is the episode for you!
I sit down with the powerhouse Ati Grinspun, a personal brand strategist, who shares her transformative journey from immigrating from Argentina, being a flair bartender to becoming a sought-after branding …
83. How to Win When Everything Fails: Lessons from the Be You Brand Live
Thirteen days after Be You Brand Live, Ati records from her car and tells the real, unfiltered story behind what went down: from missing AV teams to power outages, food poisoning, and on-stage chaos. This is a raw, honest reflection on event planning, crisis management, and the kind of resilience i…
84. Where are you Still Hiding - The Identity Leak Costing You Clients, Confidence & Cash
SHOW DESCRIPTION
This episode is a mirror, queen — and honestly, it’s one I had to hold up for myself first. After Be You Brand Live, I caught myself doing the VERY thing I coach women out of… hiding in plain freaking sight.
If you’ve been posting, “showing up,” or doing all the things but still f…
85. Confidence Isn’t the Problem — Clarity Is
✨ SHOW DESCRIPTION
You’re confident in real life… so why does your content still sound muted, careful, or watered down?
In this episode, Ati Grinspun breaks down the real reason confident women struggle to sound confident online — and spoiler: it has nothing to do with strategy or consistency. We’…
87. The Metric Most Coaches Ignore (And Why It’s Costing You Profit) with Michelle M. Ghassemi
What if the reason you’re working nonstop but still not seeing real profit has nothing to do with mindset and everything to do with your numbers?
In this episode, Ati sits down with operations and finance expert Michelle M. Ghassemi to break down the single most important metric every coach and se…
88. The Brand Foundations That Make Clients Come to You
✨ SHOW DESCRIPTION
You’re showing up, posting, networking, and creating offers…yet clients still aren’t reaching out.
In this solo episode, Ati Grinspun breaks down why visibility without strategy keeps your brand invisible — and the four foundational elements that must be in place before consiste…
What Would Your Brand Say If It Walked Into a Room?
In this episode of She Thrives I was joined by Ati Grinspun. She is an acclaimed Personal Branding and Business Coach, dedicated to empowering female entrepreneurs to their first 100k Year and beyond. With her infectious energy, she simplifies the complexities of online and offline visibility, maki…
90-How Successful Women Show Up Before They Feel Ready
You don’t need more confidence—you need a new identity.
In this episode, I’m breaking down the real reason you’re not showing up at your next level (and no, it’s not strategy). If you’ve been waiting to feel ready before you go all in, this is the shift that changes everything.
Connect with Ati-…
Ep 8 | Case Study | From a $20K Year to $23K Weeks: The Six-Figure Trigger Event Framework
Ever host an event, workshop, or networking night... and walk away with nothing to show for it?
Today on The CEO Hotline, Krystal sits down with Ati Grinspun, founder of Be You Brand, for a case study on how she turned flare bartending skills, a $20K year, and one brutally honest coaching moment in…
You’re Posting… So Why Aren’t They Buying? | Personal Branding That Sells with Ati Grinspun
You're posting. You're sharing your expertise. People are watching, liking, and commenting.
So why aren't they buying?
In this episode of Magics in the Mess, Danielle McKinley sits down with personal branding expert and entrepreneur Ati Grinspun for a tactical conversation about what actually turns…
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