How Cadent Is Unifying Advertising Across TV, CTV, YouTube & AI with CEO Nick Troiano
Ari Paparo sits down with Nick Troiano, CEO of Cadent, to discuss how Cadent is evolving from its linear TV roots into a unified advertising platform spanning CTV, digital, YouTube, and more. They explore audience-first advertising, measurement, AI-powered optimization, walled gardens, and why mark…
Episode 189: Jeremy Hobson is Bringing Live Radio to the Digital Era, Plus Google's Big Win in Court
Ari Paparo and Eric Franchi sit down with Jeremy Hobson, host of The Middle with Jeremy Hobson, to explore the shift from traditional radio to digital podcasting, audience growth, monetization, and the changing media landscape. Plus, Ari and Eric break down Google’s ad-tech remedies, OpenAI’s adver…
Episode 190: Mike Zeman from Life360 on Selling to CMOs and Buying as a CMO
Life360 CMO Mike Zeman joins Ari Paparo and Eric Franchi to unpack what CMOs really want from advertising partners, why relationships and business outcomes matter more than buzzwords, and how Life360 balances brand building, performance marketing, and incrementality.
Then, Ari and Eric break down t…
Episode 83: Inside Google’s Culture, Power and the “Don’t Be Evil” mantra with Claire Stapleton
Claire Stapleton joins Alan Chapell to discuss her years inside Google, from shaping the company’s internal communications to helping organize the 2018 Google walkout. They explore the following from multiple perspectives: Google’s “Don’t Be Evil” philosophy, employee activism, corporate messaging,…
From Amazon Ads to Fixing Enterprise Data: Joe Luchs on What AI Readiness Actually Takes
Joe Luchs, Founder and CEO of Datalinx AI, joins Agents of Change to explain why he calls his company an "AI data refinery," using the analogy of crude oil needing to be refined into gas before it can fuel your car, and why he thinks the biggest lie in AI right now is that good tools can replace go…
Episode 191: Corey Ferengul on the Newest Start-Up Category -- UMPs
Corey Ferengul, Managing Partner at Aperiam, joins Ari Paparo and Eric Franchi to explore the rise of Unified Media Platforms (UMPs), a new category of AI-powered tools designed to manage media buying, optimization, creative, and budgets across multiple advertising platforms. Plus, Ari and Eric bre…
Ari Paparo on Becoming the Voice of Adtech
This week, Mathieu sat down with Ari Paparo, co-founder and CEO of Marketecture Media, #1 adtech influencer and ex-CEO and co-founder of Beeswax, to discuss his journey from ad tech insider to influencer.Tune in to hear how he founded, grew and sold a company, created a media empire in advertising,…
Episode 192: The PE Guy and Cameo CEO Steven Galanis Close Out Marketecture Live Chicago
Ari Paparo and Eric Franchi recap Marketecture Live Chicago before sharing a live conversation with Steven Galanis, Co-Founder & CEO of Cameo, and Johnny Hilbrant, Creator of PE Guy. They explore how Cameo is expanding beyond personalized videos into brand partnerships, how creators are building di…
How PMG Brought in New Customers for IQBAR Using Full-Funnel Advertising
Ari Paparo sits down with Ryan Walker, Senior Director of Commerce at PMG, at Amazon unBoxed to explore how PMG helped IQBAR expand its full-funnel marketing strategy. Ryan explains how Amazon Marketing Cloud, audience segmentation, CTV, video, and AI-powered campaign tools helped the brand reach n…
Episode 193: Adam Epstein on Muse & Agentic Commerce, Plus TTD Blocked on Safari and Amazon UnBoxed
Adam Epstein, CEO of Gigi, joins Ari Paparo and Eric Franchi to explore the rise of agentic commerce and what AI agents like Meta’s Muse could mean for shopping, advertising, and consumer behavior. They discuss Amazon’s decision to restrict third-party AI agents, the role of advertising revenue in …
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