# Amanda Cromhout
Suosituimmat podcast-jaksot
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Top podcast episodes featuring amanda cromhout.
10 Standout Episodes: Live Reflections from International Loyalty Leaders Summit (#711)
This episode is sponsored by Tally – the loyalty platform from Phaedon.
Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.
See what’s possible at TallyLoyalty.com
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Australian Loyalty Insights Report 2025 (#722)
This episode is sponsored by Tally – the loyalty platform from Phaedon.
Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.
See what’s possible at TallyLoyalty.com
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How I Make My Money - Why brands turn to Amanda Cromhout for loyalty programmes?
Stephen Grootes speaks to Amanda Cromhout, founder and CEO of Truth, a specialist loyalty, CRM, and customer strategy consultancy that operates at the intersection of data analytics, behavioural economics, and commercial value creation. Through Truth, Cromhout advises corporates on loyalty architec…
SA loyalty market hits maturity as usage climbs to 85%
Stephen Grootes speaks to Amanda Cromhout, CEO of Truth, about new research showing just how deeply embedded loyalty programmes have become in South African consumer behaviour, with 85% of consumers actively using them. Drawing on insights from the latest Truth & BrandMapp Loyalty Whitepaper 2025/6…
Mixed signals in Iran conflict rattles markets & SA loyalty market hits maturity as usage climbs to 85%
Stephen Grootes speaks to Azar Jammine, Chief Economist at Econometrix and Izak Odendaal, Investment Strategist at Old Mutual Wealth about the latest developments in the escalating Iran conflict, after U.S. President Donald Trump announced a temporary pause on planned strikes targeting Iranian powe…
Are Fuel rewards programmes helping motorists squeeze more value from every litre?
Stephen Grootes speaks to Amanda Cromhout, founder and CEO of Truth, a specialist loyalty, CRM, and customer strategy consultancy, about whether fuel loyalty points systems are helping consumers stretch their budgets, offering small but meaningful savings on every litre, and turning everyday fuel s…
South Africans brace for another fuel price blow & Are fuel rewards programmes worth it?
Stephen Grootes speaks to Kevin Lings, Chief Economist at STANLIB, about the sharp fuel price increases taking effect this week and what they could mean for inflation, food prices and already strained household budgets.
In other interviews, Amanda Cromhout, founder and CEO of Truth, a specialist l…
Epsilon: Driving Commercial Change Through Gamification (#783)
This episode of Let’s Talk Loyalty and Loyalty TV is a Perfect Master Class in Gamification. We had the pleasure of talking to Mrinalini Chowdhary, Director of Strategy and Insights at EMEA Epsilon.
Epsilon has been helping clients deliver loyalty objectives globally for more than 50 years. Epsilon…
Newscast 30 - The Value of Nothing
What is a reward actually worth? Newscast 30 explores how coffee, digital badges, streaks and access can influence behaviour—and when low- or no-cost rewards create real commercial value. Featuring Amanda Cromhout, Tom Peace, Anya Jones, Dr Jacqui Nortje, Caroline Papadatos and Dom Winchester.
Inside the South African Loyalty Awards: What We Learned from a Year of Loyalty Innovation (#805)
This episode is sponsored by Tally – the loyalty platform from Phaedon.
Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.
See what’s possible at TallyLoyalty.com
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