009 - Deep Dive with Amanda Lotz: Our Changing Media Landscape

In this episode, we speak with media scholar, professor, and industry consultant Amanda Lotz, whose expertise includes media industries, internet distribution, the future of television, and the business of media.

She discusses the evolution of media, focusing on the shift from scarcity to abundance in content availability and its implications for audience behaviour.

Listen to this episode if you're interested in:

• What motivates audiences to consume content
• Why fragmented audiences mean that cultural moments are no longer shared as widely
• Why data shouldn't dictate creative decisions
• The power of niche audiences

• How to future-proof your work in an ever-changing industry

Follow Amanda and her work:

• https://www.amandalotz.com/

• https://www.qut.edu.au/about/our-people/academic-profiles/amanda.lotz

Book: Media Industries in the Digital Age

https://www.politybooks.com/bookdetail?book_slug=media-industries-in-the-digital-age-how-media-businesses-work-today--9781509565900

Book: After Mass Media: Storytelling for Microaudiences in the 21st Century 

https://nyupress.org/9781479833900/after-mass-media/

Australian Screen Stories Viewing Report survey [2023]

Part 1: Watching Series and Movies in the 21st Century

Part 2: Streaming Behaviour and Content Discovery

Part 3: Viewing Practices

Part 4: Why We Watch What We Watch