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People buy things after they read words that convince people to buy things. You've been working on your visual identity but totally missed the importance of good copywriting. Kyle recently discovered the value of having compelling copy and now he sees poor copy everywhere. He hired Victoria, she …
This episode is awesome. I know we said that about the last episode. Maybe we're just getting better at this. Here's what happened... Kate cries a little tear at the thought that not everyone wants to be remarkable. What the what? Kate and Kyle discuss how brands like Geico and Toyota want you t…
Kate chose Content Marketing World for her professional development and broke into the speaker lounge. Kyle chose Inbound and went to all of his sessions and networked in the elevator. Boston is not afraid of the beard. Kate name-drops. Kyle takes notes. Today's challenge: Identify your own…

Simplicity vs More Ideas

Kyle's in his new studio and accidentally used the wrong microphone. Ugh! But Kate is in her new space too and she nailed it. Kyle hopes you can forgive him for the mistake. And we wish there was a simplicity metaphor in the mistake, but... Kyle shares how the "six thinking hats" to create an e…
Vastuuvapautusilmoitus: Tälle sivulle upotettu podcast ja kuvitus ovat peräisin Kate Volman, Kyle Sexton:ltä, joka on sen omistajan omaisuutta, eikä se ole sidoksissa Listen Notes, Inc:n tukemaan.