TIETOJA TÄSTÄ JAKSOSTA
Stephen Cassell, Chief Marketing & Growth Officer
Chief Outsiders
Website: https://www.chiefoutsiders.com/
Leveraging AI the Right Way: A Fractional CMO on Governance
Most business owners are already using AI somewhere in their company. The question is whether anyone is steering it. In this episode of Touchstone Talks, Stephen Cassell, Chief Marketing & Growth Officer with Chief Outsiders, explains why AI without governance can cost you time today and value tomorrow.
After years of work with large corporations, Stephen now works with lower middle market and middle market companies finding growth opportunities or fixing whats standing in the way of growth. He shares how AI is speeding up market research, lead generation and go-to-market planning, and why speed without human oversight is not always better. When employees each use their own tools with no shared guidelines, the result is wasted effort, inconsistent branding and risk that could surface later.
The conversation also turns to what this means for owners thinking about a sale, as how a company uses AI is becoming part of due diligence. A clear, repeatable approach can become a durable asset that adds value over time. Now is the time to decide what role AI should play in your business.
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TRANSKRIPTIO 🔗
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how do you
also make sure that you're leveraging AI?
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But there's some type of governance.
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You don't have 20 people asking,
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20 salespeople asking something different.
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But yet what's happening at the enterprise
level?
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Right. Absolutely.
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And we're going to get into we're g…
