Thrive Through Marketing
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17. Long-Term vs. Short-Term Content: Which Do You Choose?

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17. Long-Term vs. Short-Term Content: Which Do You Choose?

In a world of short attention spans, which content reigns supreme? Fara and I dig into the merits of both long- and short-form content, how to decide which one to use, and how one can support the other. 

Meet Fara

Fara Rosenzweig, Head of Content Marketing at WorkRamp and Founder of The Content Coach—and brings over 20 years of content experience. Her love for storytelling has earned her an Emmy Award, and she's been featured in many publications. When not wordsmithing or talking about learning and development, you'll find her globe-trotting while logging miles for her next half marathon.

Connect: LinkedIn

Meet your host, Jessica

Jessica is the founder and CEO of Echeveria Organic, podcast host, published author, and anti-diet and mental wellness advocate. She’s been featured in top publications including Forbes and Entrepreneur and is on a mission to amplify the reach of mental health champions through authentic and intentional content strategy. 

Connect: Echeveria Organic | Instagram | LinkedIn

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