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Marketing has become incredibly accessible. You can learn how to make a reel, build an email funnel, redesign your website, create graphics, run ads, and do almost any other individual marketing task online. But access to the tools doesn’t automatically teach you the logic underneath them. That’s…
In this episode, Krista Patterson, CEO and co-founder of Positioning Collective, joins me, Raquel, to talk about why clarity is the foundation every founder skips, and what it costs them when they do. Krista has spent over 20 years helping founders, leaders, and executives clarify what makes them …
Your marketing can give people every detail they need and still leave them without much of a reason to want what you’re selling. Transactional marketing focuses on the information and mechanics of buying: what the product or service is, what it includes, what it costs, when it’s available, and whet…
If you know you need to “put yourself out there” more but immediately picture LinkedIn humble brags, performative personal branding, or constantly talking about yourself, this conversation is for you. Raquel is joined by Katie Radel, founder and CEO of Ripple Consulting Group, to talk about what v…
Holiday marketing prep starts in summer, not November. Learn why sales are a lagging indicator and what to fix before your business gets busy. If you're thinking about holiday marketing prep, Black Friday promotions, or just wondering why your marketing doesn't seem to be working, this episode is …
Vastuuvapautusilmoitus: Tälle sivulle upotettu podcast ja kuvitus ovat peräisin Raquel Furman:ltä, joka on sen omistajan omaisuutta, eikä se ole sidoksissa Listen Notes, Inc:n tukemaan.