TIETOJA TÄSTÄ JAKSOSTA
Have a great point of view to add? Send us a text with your thoughts!
Jon Busby and Minaz Tejani are joined by Nickie McDade, Marketing Director of Account Based Marketing (ABM) at the London Stock Exchange Group.
They explore how creativity and customer insights intersect to shape effective ABM strategies, Nickie's career journey and how her background in customer experience (CX) and user experience (UX) informs her approach to ABM.
The conversation highlights the balance between personalization and privacy, emphasizing the importance of memorable, human-centric experiences. They also discuss how brand presence and demand generation converge within ABM, enhancing marketing efforts.
Tune in now!
Englanti
Yhdistynyt kuningaskunta
TRANSKRIPTIO 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
HAE EDELLISIÄ EPISODEJA
Hae kanavan The Tech Marketing Podcast vanhoja jaksoja.
MUITA jaksoja TÄSSÄ PODCASTISSA
Have a great point of view to add? Send us a text with your thoughts!
AI is transforming the way we work, but in B2B sales, the fundamentals remain the same—trust, relationships, and value-driven conversations.
This week on The Tech Marketing Podcast, Adam Brown, Head of Channel Sales at Samsung, j…
Have a great point of view to add? Send us a text with your thoughts!
Signals over leads. Talent over tech. Confidence over conformity.
Therese Parkes, Vice President, Global Market Development and Growth at Udacity, is welcomed back on this week's episode of The Tech Marketing Podcast.
With…
Have a great point of view to add? Send us a text with your thoughts!
Ready to ignite your brand story?
Jaymi Bauer, a consulting CMO at Pentaho and a Tedx presenter, joins Twogether's Minaz Tejani and Vicki Sleath on this week's episode of The Tech Marketing Podcast.
Listen as Jaymi div…
Have a great point of view to add? Send us a text with your thoughts!
Effective storytelling is at the heart of impactful B2B marketing.
Jump into this week's episode of The Tech Marketing Podcast to hear Rebecca Mackenzie, Global Director of Product Marketing at Salesforce.
Hear Rebecca expla…
Have a great point of view to add? Send us a text with your thoughts!
Beth Redpath Katz, Senior Director and Regional Partner Marketing Lead at BMC Software, returns to the Tech Marketing Podcast to discuss the evolution of B2B marketing.
She dives into the shift from MQLs to activated buying gro…
Vastuuvapautusilmoitus: Tälle sivulle upotettu podcast ja kuvitus ovat peräisin Twogether:ltä, joka on sen omistajan omaisuutta, eikä se ole sidoksissa Listen Notes, Inc:n tukemaan.
MUOKKAA
Kiitos, kun autoit pitämään podcast-tietokantaa ajan tasalla.
