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What started with a beer fridge on a front porch and homemade chocolate Buckeyes has grown into a thriving candy business selling thousands of Buckeyes a week—and even serving fans inside Ohio Stadium.
In this episode of The Off The Menu Podcast, we sit down with Alicia Hindman, founder of The Buckeye Lady, to hear how she went from working as a high school guidance counselor to building a business around one of Ohio’s most iconic treats.
Alicia shares how she started selling Buckeyes during the pandemic, how her signature stuffed Buckeyes came to be, and how she grew the business from her home kitchen to a storefront of her own.
We also talk about the risks of leaving a secure career, growing a food business without growing too fast, her appearance on NBC Sports, selling Buckeyes inside Ohio Stadium, giving back through Bucks for Pups, and her effort to make the Buckeye Ohio’s official state candy.
It’s a story about taking a chance on an idea, believing in what you’re building, and turning a simple chocolate-and-peanut-butter candy into something much bigger.
