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This week is about branding! What does it truly mean to focus on your business's branding? Prospective clients should know exactly what the story is your business is trying to tell. The strongest thing a company can sell is an idea. You need them to buy in early and stay with you for the long haul. This is branding.
Our guest this week is Kristen Graham Brown (or KGB to her friends). Kristen Graham Brown, founder and CEO of Hoot Design Company — a culture-driven branding agency focused on helping companies align who they are internally with how they show up externally.
Kristen’s work sits at the intersection of brand, leadership, culture, and organizational identity — helping founders build companies that don’t just look aligned from the outside, but actually operate that way from the inside out.
She’s also the creator of the Brand Being Method® and writes extensively about leadership, culture, founder identity, and the future of brand-driven businesses.
If you would like to reach out to Kristen our her company Hoot Design, follow the links below:
Kristen's LinkedIn
To watch the entire episode check out our Youtube channel here.
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Host & Producer: Dave Newell
Edited by: Judith Gonzalez
Coordination: Loli Basualdo
