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Ever dreaded explaining what you do as an evaluator? In this episode, recorded live at the Canadian Evaluation Society (CES) 2026 conference in Edmonton, real evaluators share the most ridiculous reactions they've gotten when explaining their profession and how they go about explaining what they do.
If you've ever struggled to explain program evaluation, been mistaken for an auditor or a human resource representative, or wondered how to introduce yourself as an evaluator without hiding behind a job title, this episode is for you. You'll hear real, practical examples from 9 evaluators on how they explain evaluation to friends, clients, and strangers.
In this episode you'll hear from: Evan Poncelet, Beth Snow, Sujin Chang, Nelson Jean-Francois, Judy Lifshitz, Karen Terrel Jackson, Roman Katsnelson, Carolyn Hoessler, Stephanie Spencer
In this episode you'll learn:
- How to explain what an evaluator does in simple, clear language
- Real examples from program evaluators across healthcare, government, and nonprofits
- Why your job title isn't your professional identity
- How to turn "What do you do?" into a conversation starter, not an awkward moment
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