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You say you have a great relationship with that partner.
But does the partner know you—or does one person know you?
That’s a bigger difference than we sometimes realize.
In this solo episode of The Channel Buzz Podcast, Amiee Keenan looks at an overlooked part of partner growth: becoming better known inside the partners you already have.
Because one great champion can open a lot of doors. But if that person changes roles, leaves the company, or shifts priorities… what happens to the partnership?
Amiee introduces The Sarah Test, a simple way to find out just how deep your partner relationships really go. She also explores why sales, consulting, marketing, and leadership can each create different opportunities—and how ISVs can build those relationships naturally without blasting an entire partner organization with “just checking in” emails. 😂
You’ll walk away with a practical Partner Visibility Audit you can use with your five most important partners—and one question that might change how you think about partner growth:
Do we actually need more partners… or do we need more relationships inside the right partners?
Chapters
00:00 Introduction to the partner visibility gap
01:58 The importance of internal relationships within partners
04:00 The limitations of relying on a single contact
05:48 Introducing the Sarah test for partner relationships
07:46 Deepening relationships inside existing partners
09:56 Creative ways to build partner relationships
12:05 Balancing new partner acquisition with relationship depth
13:50 Practical steps for a partner visibility audit
16:05 Key insights and closing thoughts
🐝 Buzzworthy Insight: Your next partner opportunity may be inside a partner you already have.
🔗 Connect with Amiee on LinkedIn
🎧 Listen & follow to get future episodes on marketing, partnerships, and channel growth.
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