TIETOJA TÄSTÄ JAKSOSTA
We kicked off the show with a hot topic. The FTC has stepped in and ordered WPP, Publicis, and Dentsu to stop “brand safety collusion:”. We broke down what this means, why it’s happening, and how it’s going to affect the industry landscape moving forward.
Then we hopped into the world famous 2 minute drill. We took a look at a great spot by Toast for their “Built For Busy” campaign. We broke down the One Show Finalists and talked about some important names that stuck out to us. Mr. Beast came up as he is continuing to pivot into building his brand, now searching for a CMO & more. Finally, we dove into the Omnicom “Bernbach” launch and how it might play out.
To kick off our guest segments was Colin Landforce, Creator and Entrepreneur. He spoke about the insanity that is The Masters marketing. He gave insights on golf marketing as a whole and how the lessons from it can apply to marketing in general.
Then we had the SVP of Marketing at Goodwipes, Meredith Diehn join alongside Brian Rappaport from Quan Media to talk about their recent Justin Bieber inspired billboard.
Then we opened up the Feug-Hole with Ashley Gill, VP Brand & Content at Mars to talk about Skittles new insane campaign. There is a scavenger hunt, an alternate dimension, and tons of classic Skittles craziness.
Finally, we put the phones down with Xanthe Wells, VP of Global Creative at Pinterest and talked about their most recent spot.
Overall it was a great week and if you missed any of the shows live you can still find the full replay on Youtube, Linkedin, and Spotify! We’ll see you again Tuesday at 11 am!
