TIETOJA TÄSTÄ JAKSOSTA
Brands spend fortunes on polished studio shoots, yet modern consumers crave raw, unpolished authenticity to make purchasing decisions.
In this episode, Klaviyo's Brett Bernstein unpacks why user-generated content (UGC) consistently outperforms highly produced media. We explore the psychology of trust, why the "shaky camera" aesthetic drives conversions, and how bringing real-time social signals into your CRM finally unlocks the true ROI of your social media efforts.
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A customer told Taksina Eammano something that morning that should worry anyone running a physical workforce: 17% of their people will retire in the next few years, and decades of know-how will walk out with them.
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Three months after ChatGPT launched, Navan co-founder and CTO Ilan Twig bought a $30,000 GPU, spent months testing uncensored models and lost four kilos in the process.
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Every time the writer pitched one more personalised detail, the CTO's workload grew exponentially: hundreds of thousands, if not millions, of artwork permutations for one children's book.
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What if your next hire spent three days a week in a classroom and two in your team? It's the idea Beverly Clarke MBE admits she's putting out "in a really wild way". She means it as a fix for the widening gap between what schools teach and what industry says it needs.
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