Tech Marketing Trends
Tech Marketing Trends
✓

Actionable Tips for Customer-Driven B2B Innovation and Growth - Étienne Garbugli

00:29:05
Podcasts
RSS
Link

TIETOJA TÄSTÄ JAKSOSTA

Actionable Tips for Customer-Driven B2B Innovation and Growth - Étienne Garbugli

Interested in discovering the key to B2B success in driving innovation and growth for your company? 🔑

Tune into our latest podcast with Étienne Garbugli, the founder & CEO of Lean B2B and the author of his latest book Lean B2B: Build Products Businesses Want.

In this episode, Étienne gives you an insider’s guide to..

💡
 what the crucial elements are when innovating and driving growth in b2b tech companies.
💡... the foundation of lean B2B marketing.
💡
 how"re-energizing" your product can benefit you and your customers.

Listen to the full episode here to get all the insights!

If you want to know more or get in touch with Étienne, you can check out more information through the links below:


https://www.linkedin.com/in/egarbugli/

https://www.linkedin.com/company/leanb2b/

https://leanb2bbook.com 

 

Talous
Johtaminen
Markkinointi
Englanti
Yhdysvallat
KÀytÀAPI:tÀ tÀmÀn jakson hakemiseenJSON:ssÀ

TÄSSÄ EPISODISSA

Muokkaa nÀitÀ tunnisteita

TRANSKRIPTIO 🔗

Are you the producer of this podcast? Add a podcast transcript
Need Audio-to-Text? Transcribe with Listen411 in Just 60 Seconds

HAE EDELLISIÄ EPISODEJA

Hae kanavan Tech Marketing Trends vanhoja jaksoja.
Upota tÀmÀ hakupalkki verkkosivustollesi

MUITA jaksoja TÄSSÄ PODCASTISSA

The 3 pillars of a demand generation engine- Deanna Shimota

The 3 pillars of a demand generation engine- Deanna Shimota

What does it take to create demand and stand out in today’s competitive markets, like HR tech? In this episode of Tech Marketing Trends, Deanna Shimota, CEO of Growth Mode Marketing, explores the key principles of demand generation and how businesses in crowded industries can differentiate themsel

00:35:00
JAA
TALLENNA
Leveraging Go-To-Market (GTM) Partnerships - Barrett King

Leveraging Go-To-Market (GTM) Partnerships - Barrett King

In this episode, we’re exploring a cornerstone of growth and innovation in the tech industry—Go-to-Market Partnerships. Joining us is Barrett King, a seasoned expert in crafting and scaling successful GTM partnerships. With years of experience at HubSpot and now leading initiatives at Ramp, Barret

00:31:04
JAA
TALLENNA
Sell Without Selling Out - Andy Paul

Sell Without Selling Out - Andy Paul

What does it take to sell successfully by prioritizing human connection? In this week’s episode of Tech Marketing Trends, Andy Paul, a renowned sales expert and author of Sell Without Selling Out, shares insights from his 40-year career in B2B sales. Andy emphasizes the importance of human competen

00:30:38
JAA
TALLENNA
The Art and Science of the Buyer First Approach - Carole Mahoney

The Art and Science of the Buyer First Approach - Carole Mahoney

What does it take to sell successfully by putting the buyer first? In this episode of Tech Marketing Trends, Carole Mahoney, a renowned sales mentor and author, dives into her "buyer first" methodology, emphasizing the importance of focusing on the buyer's needs rather than the seller's. She share

00:38:12
JAA
TALLENNA
Better understanding makes better decisions- David Schneer

Better understanding makes better decisions- David Schneer

How can businesses adapt qualitative research methods in a post-pandemic world to uncover new opportunities and better understand their customers?  David Schneer, a qualitative research expert, CEO of Merrill Research, and author of Backbone, shares strategies to transform business decision making

00:29:34
JAA
TALLENNA
Vastuuvapautusilmoitus: TÀlle sivulle upotettu podcast ja kuvitus ovat perÀisin Jakob Löwenbrand:ltÀ, joka on sen omistajan omaisuutta, eikÀ se ole sidoksissa Listen Notes, Inc:n tukemaan.
PROMOTED
The best Podcast API & MCP to search all podcasts and episodes. Trusted by 15,200+ companies and developers.
The best Podcast API & MCP to search all podcasts and episodes. Trusted by 15,200+ companies and developers.
PodcastAPI.com

SUOSITUKSET
KÀytÀ API:a tÀmÀn episodin hakemiseen