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According to SuperData Research, a leading provider of games and interactive media intelligence, VR should become a $30.5 billion in the next 5 years. But getting there is far from guaranteed and anything but simple. We spoke to Stephanie Llamas, Director of Research and Consumer Insights and Head of VR+AR strategy at SuperData, about the challenges VR faces in the coming years and what it will take for the new technology to go mainstream.
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IPG Media Lab's Adam Simon took the time to sit with us to discuss these questions & more
For VR to grow in ways that make sense for companies & brands & advertisers who look to monetize the medium, we're going to need to understand a lot more about user behavior & action. To begin, we talked to Alexander Haque, CEO of Retinad, a VR analytics company, about being on the cutt…
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