TIETOJA TÄSTÄ JAKSOSTA
Show Notes:
Sereena Abbassi is the Worldwide Head of Culture & Inclusion at M&C Saatchi Group and is committed to creating organisational transformation that is grounded in creative and strategic thinking. Sereena is of the firm belief that the advertising industry has the power to transform and inspire a more connected world; as the industry is in a unique position that allows space for all of our individual and collective experiences to be brought together and shared, and where all our distinct nuances have the opportunity to be celebrated. Last year, Sereena was nominated as one of Campaign's 50 Trailblazers of the Future and Stars of 2018, Pitch Magazines 100 Creative Superwomen, and The Dots 100 top Black Creatives. In this episode we learn about Sereena’s current role, her upbringing, living abroad, the importance of culture, diversity and inclusion, her tips for anyone looking to set up inclusive initiatives in their own business and why happiness is key.
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