35. Thinking Big with Anssi from River Recycle

RiverRecycle

What happens when an entrepreneur with a backgroundin shipbuilding watches, a documentary about rivers transporting trash into theocean and then goes to bed?  

Well, nothing, actually. Certainly notsleep. Opportunities, problems, solutions swirl around in the entrepreneur'sbrain until finally sleep comes. In the morning, the world is different. In thecase of NC Mikkeller from the company, he rivers recycled that entrepreneur,woke up with a mission to rid the world of plastic pollution.   

The price tag, a mere $2.5 billion.That seems a lot, but compared to the planned investment in new plasticinfrastructure, a drop in the bucket. I talked to Ansii about when he started, where they are now and what plans he has for the future.   

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