TIETOJA TÄSTÄ JAKSOSTA
Featuring Vijay Sajja (Founder and CEO of Evergent Technologies) and Michael Lantz (Co-founder and CEO of Accedo), this episode dissects the critical shift from pure subscriber growth to sustainable monetization in video streaming. The conversation explores the resulting challenges and delves into potential future monetization options that can effectively balance revenue generation and user experience. Vijay and Michael also touch upon the vital role of analytics and usage data in unlocking successful OTT monetization and share the hyper-critical success factors that, based on their experience, are often overlooked by streaming providers and can hinder a profitable business.
00:56 How can OTT services balance monetization and user experience to maximize revenue while retaining subscribers?
02:57 How can frontends/UX's affect user choices when it comes to subscriptions?
08:36 How will subscription tiers change or trend in the next 3-5 years?
18:20 What role does data and analytics play in the future of OTT monetization?
29:50 What are some aspects when developing or operating an OTT service that are hyper critical, but often not considered?
