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[SPEAKER_01]: Hello everyone.
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[SPEAKER_01]: Welcome to our channel.
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[SPEAKER_01]: Since we started our podcast series, we have received a lot of questions.
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[SPEAKER_01]: Very nice questions from you.
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[SPEAKER_01]: And our team prepared a questionnaire, a series of questions and interior with me.
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[SPEAKER_01]: And Hesuses with me.
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[SPEAKER_01]: Hello Hesuses.
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[SPEAKER_01]: in charge of our social medias and our postcasts.
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[SPEAKER_01]: Absolutely.
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[SPEAKER_01]: Yeah, let's hear it.
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[SPEAKER_01]: Let's hear the questions.
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[SPEAKER_00]: We have so many questions we have with the past few months.
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[SPEAKER_00]: And it's exciting to see how the podcast has been received.
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[SPEAKER_00]: And we have several things going through.
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[SPEAKER_00]: So let's just start it.
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[SPEAKER_00]: And one of the main questions that we have received in the past a few weeks, particularly, is just all about the founder and psychology.
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[SPEAKER_00]: And how, what's the right mindset that a founder needs to be, you know, when it comes to a start of the business, or even if they're extremely successful, what is the right mindset comes along?
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[SPEAKER_01]: So I think with this question, a lot of people are searching for methods or formulas that work fast, because I think the startup journey or any kind of founder journey, even if it's a small business, you have a lot of responsibilities, you have to decide fast, you have to move fast, you have to grow fast and you have too much on your plate.
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[SPEAKER_01]: And I think when that's the case, so the moment the founder starts his or her founder journey, I think it's too late to stop and build the mindset.
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[SPEAKER_01]: So my answer would be, build the mindset first.
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[SPEAKER_01]: So it's like, work on yourself first, work on yourself mastery, work on who you are, what you're about, your mission.
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[SPEAKER_01]: your goal in this lifetime, and you're also uniqueness, and what's your best best at, know that yourself, understand yourself, and then build your business.
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[SPEAKER_01]: Like people build the business, found the company, and then start asking me, okay, how can I have a mindset?
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[SPEAKER_01]: So it's like it's kind of like having a bad eating habit, getting sick, and then asking me to teach you a formula,
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[SPEAKER_01]: So that's, you don't get sick and I'm like, you're already sick.
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[SPEAKER_01]: It's like, when you're already in the month, there's nothing I can do and I sometimes, I can relate to that, you know, experience.
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[SPEAKER_01]: And sometimes I tell this to my students and also to the founders as well.
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[SPEAKER_01]: If you haven't built the company yet, just stop wait for a couple of months.
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[SPEAKER_01]: Until you are ready as a founder because I think,
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[SPEAKER_01]: Like we say, you know, in the startup world, we look at like it's the market ready, you know, it's the business ready, you know.
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[SPEAKER_01]: But I think the founder has to be ready before all of that.
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[SPEAKER_01]: Like the founders, resilience, the founders mindset, and in general, and this is kind of like a deep topic.
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[SPEAKER_01]: It's not like a one thing or
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[SPEAKER_01]: One day thing where I can teach you a method and when you're in the mud, you use some methods to, you know, be in a mindset.
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[SPEAKER_01]: It's like you have to have the first building blocks of like self mastery.
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[SPEAKER_01]: You have to have some depth.
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[SPEAKER_01]: When you look at successful founders and that's kind of like the, there are strategies as a NAICAP NAICAP when we invest directly in companies because NAICAP
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[SPEAKER_01]: I myself as an angel investor and I'll be a NAV gap as an angel investor and I'll be as well.
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[SPEAKER_01]: We call investors investor together when we invest to the companies, to the startups.
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[SPEAKER_01]: We would like to invest to founders who are already masters, what I mean is, who are already resourceful, who are already resourceful in their being and in their way of thinking and who are already wealthy.
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[SPEAKER_01]: in herself, in himself, then that gets reflected to the business.
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[SPEAKER_01]: And people think the business, it's kind of like if you have a great idea and if you build a great business plan, if you do things the right way, you succeed.
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[SPEAKER_01]: No, the founder is everything, especially in startup and also in the entrepreneurship.
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[SPEAKER_01]: The founder is everything, it's like everything for the company, especially when you're building from scratch, when we're speaking about startups and also even in small businesses when you're thinking about and talking about entrepreneurship right from the start, it all depends on your wealth.
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[SPEAKER_01]: So what that means is how much resourceful you are in finding answers to the existing problems and finding solutions to the existing problems and how resilient you are.
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[SPEAKER_01]: Like are you going to crack in the first big problem or are you going to be not able to continue?
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[SPEAKER_01]: So I think
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[SPEAKER_01]: It's kind of like, sometimes I think it as, you know, these TV series Survivor TV series and I had a couple of friends who had friends who are getting ready to survive or they start a year, two years before they go to Survivor, they train every day, they exercise every day.
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[SPEAKER_01]: And also when you look at men,
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[SPEAKER_01]: who go on the moon, or man who go on space, they train a lifetime, like they train for 10 years, just to go up into space and spend a couple of minutes or a couple of hours there.
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[SPEAKER_01]: It's like they train a lifetime, so it's like, you have to train before founding the business.
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[SPEAKER_01]: It's like if you want to succeed, if you want to be successful founders, understand that it is all about your resilience, it is all about your mindset.
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[SPEAKER_01]: During the business, and it's like after you built the business, it's just too late.
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[SPEAKER_01]: You had to do it before.
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[SPEAKER_01]: You know, just like getting ready for a survivor, because start up or building a company is getting ready for a survivor.
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[SPEAKER_01]: It's like you need to be in the right mindset a year before you even built the company.
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[SPEAKER_01]: Don't even start doing research on the market or don't even start doing a business plan.
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[SPEAKER_01]: First, look at where you are and where you are on a deeper level, like as a human being.
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[SPEAKER_01]: Where are you in your life?
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[SPEAKER_01]: It's like...
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[SPEAKER_01]: Are you able, will you be able to be like, if I hit you 100 times in the stomach, will it hurt or will it not hurt like are you ready to get punched and are you ready like and that's that's the survival mentalities like they get so ready you know muscle up.
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[SPEAKER_01]: and train and they're like, because they know they're going to starve and it's going to be hard and it's going to be hot and all that and they get ready.
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[SPEAKER_01]: So it's like that in itself is the most important thing.
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[SPEAKER_01]: If a founder does that, even before building the business idea, the business, the anything,
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[SPEAKER_01]: like ask themselves how do I get ready for this challenge because if it's a startup it's going to be extra challenging for the next five to six years and it's going to crack you up and it's like I see founders who has great ideas, who had great ideas, who built great businesses but because they were
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[SPEAKER_01]: because they did not take that time a year, two years, whatever, to get ready, you know, everything like with what you eat and how much rest it's like focusing on that even before and just getting ready, focusing on your wellness, focusing on your well-being, focusing on being
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[SPEAKER_01]: start detoxing, you know, stop drinking alcohol, stop eating sugar like all of these counts because you're gonna like like the gladiator You know, you need to be the gladiator and it's like you know, there needs to be a certain amount of time Spent on you know mastery.
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[SPEAKER_01]: So I don't believe in you know Mindfulness techniques.
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[SPEAKER_01]: They'll all these mindfulness ideas when you're
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[SPEAKER_01]: You know, deep in the mud.
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[SPEAKER_01]: It's like, like I said, it's like, the question is, you are going to be deep in the mud.
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[SPEAKER_01]: The question is who is in the mud?
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[SPEAKER_01]: You know, it's like masters.
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[SPEAKER_01]: They fold on, get up.
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[SPEAKER_01]: They fold on thousands of times.
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[SPEAKER_01]: They get up because, and it's kind of like,
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[SPEAKER_01]: The idea about self-mastery, which I find fascinating, is that it is an ongoing process.
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[SPEAKER_01]: So it's like when I look back in my life, there have been times where I have been full on with my life and business and like 100-person tip-top, you know, like my brain,
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[SPEAKER_01]: fully concentrated, fully there and you know I'm well not eating sugar, you know I'm getting protein, I'm getting my protein shakes in the morning, I'm disciplined, I'm full on focus and I'm doing great and then there have been times when you know something happens and you're not getting enough sleep and then you start eating some sugar, maybe spend alcohol a couple of nights, you know per week and then it's just you know any little punch
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[SPEAKER_01]: You just fold down and you can't get up.
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[SPEAKER_01]: So it's kind of like understanding that having the mindset or being a master or continuing and discipline is a path and it's your everyday responsibility.
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[SPEAKER_01]: You know, it's kind of like this.
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[SPEAKER_01]: You get up every day and you commit yourself to mastery and then you do the things over and over and over again and you get ready.
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[SPEAKER_01]: Is if you're getting ready for your wedding day?
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[SPEAKER_01]: Is if you're getting ready to go to space?
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[SPEAKER_01]: Is if you're getting ready for the survival?
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[SPEAKER_01]: And then you keep doing those.
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[SPEAKER_01]: during the process as well when you're in the month.
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[SPEAKER_01]: So I would also like to emphasize the importance of telling ourselves that
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[SPEAKER_01]: We sometimes, like during our life, sometimes we're not fully resourceful, sometimes we are.
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[SPEAKER_01]: So I think picking the times and I think that getting ready part is very important because you don't have to be ready for a big challenge every day.
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[SPEAKER_01]: You know, it's like it's not, it's not humane, you know, it's like I can't be punched in my stomach.
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[SPEAKER_01]: I'm not ready to be punched in my stomach every day.
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[SPEAKER_01]: And it's not humane, you know, meaning I need to prepare, but I can prepare to be punched in the stomach every day.
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[SPEAKER_01]: For a period of time, I can prepare for that, but I need to prepare.
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[SPEAKER_01]: So understanding is this is big.
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[SPEAKER_01]: It's like there is no such thing as being in the right mindset throughout your life.
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[SPEAKER_01]: No, it's not going to happen.
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[SPEAKER_01]: You know, it's not going to happen.
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[SPEAKER_01]: You're not going to be...
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[SPEAKER_01]: Strong the whole time.
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[SPEAKER_01]: You're not going to have that strain.
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[SPEAKER_01]: It's kind of like a period of time and We have to understand that the start-up journey and also into partnership If you're building a startup company a real startup company that's going to grow fast and that's going to you know Bring investors You know Opportunities bringing investors more than they have invested
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[SPEAKER_01]: Then it's a huge responsibility and your whole life has to be around that and there is a period you need to get ready You know before that so I think the way we approach is even before founders have ideas I tell them to even before you have an idea.
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[SPEAKER_01]: We have as you know the accelerator and also the business mastery program
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[SPEAKER_01]: and I tell the founders around me, before you even have an idea, join the accelerator, and just knock on our door, and join the business master program.
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[SPEAKER_01]: It's not ready for us.
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[SPEAKER_01]: Because in the business master program, business master program isn't about business itself.
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[SPEAKER_01]: It is about who you are, what your strength is.
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[SPEAKER_01]: We help you understand your uniqueness and your strengths, so that you know where you are.
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[SPEAKER_01]: And also,
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[SPEAKER_01]: you know, which challenges are you capable of and we try to get you ready, you know, for the for the bigger, you know, survivors try.
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[SPEAKER_01]: Yeah, so we're in the most.
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[SPEAKER_01]: So it's like, I think, I don't, I don't, that's why I love supporting founders who are pre-seed and at the ideal level.
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[SPEAKER_01]: Because those are the ones, I can truly help.
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[SPEAKER_01]: Like if you have a great idea, if you want to build a startup, if you want to build something great, but you don't feel ready for it, we will get you there and we will make you ready.
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[SPEAKER_01]: And when once you're ready,
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[SPEAKER_01]: It's, you know, about who you are, about the business idea, about the market, about your strength, and once you're strong, and then you build the company, a bam, bam, bam, in a year, 10 million dollar a dollar a dollar.
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[SPEAKER_01]: Second year, 50 million dollar a dollar, a dollar, it's like bam, bam, bam, bam.
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[SPEAKER_01]: But it's like the preparation.
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[SPEAKER_01]: preparation before that is very important, and I also think because I studied architecture, I think this is also my architectural side.
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[SPEAKER_01]: Before, yeah, it's kind of like before you start even build like doing anything with the building, building a building or a house.
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[SPEAKER_01]: Especially if it's a big building, you work on it with everything like a mechanic electricity, the whole plan for like two years.
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[SPEAKER_01]: So spend that time, work on yourself, work on the company, work on the idea before you build any business.
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[SPEAKER_01]: Because the startup journey is like the survival journey, it's gonna be tough.
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[SPEAKER_00]: It's a very good analogy.
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[SPEAKER_00]: I love that, you know, building a business as you build a building.
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[SPEAKER_00]: Yes, you know, start it from the ground, planning and...
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[SPEAKER_01]: And I see a lot of founders getting very excited to build the company right away.
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[SPEAKER_01]: You don't have to.
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[SPEAKER_01]: And also understanding that from the first day, from the first day, you build the company, the clock is ticking.
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[SPEAKER_01]: So the more ready you get, the better.
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[SPEAKER_01]: It's kind of like the moment you,
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[SPEAKER_01]: tap your feet into that survival arena, you can't say like, you know, I want to just go home and rest for a couple of weeks and come back.
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[SPEAKER_01]: There's no such thing.
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[SPEAKER_01]: So it's like, understand that there is no, there won't be a pause and the clock is ticking.
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[SPEAKER_01]: So the investors are expecting that you
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[SPEAKER_01]: Increase the value of the company, your revenue, your growth, every fucking day.
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[SPEAKER_01]: And that's challenging.
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[SPEAKER_01]: So it's like you need to start the moment you're fully ready like with your team, everything because the moment you start, then you need to go, bam, bam, bam, this month, five customers.
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[SPEAKER_01]: Next month, 10 customers, 15 customers, 20 customers, like I'm speaking about B2B.
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[SPEAKER_01]: Or for example, if it's, you know, be it to see, first month, thousand customers, second month, five thousand, third month, ten thousand, it's like then, it's like we see that curve and you get the investment so it's like, and that's why I keep on emphasizing the importance of first be ready, don't wait, don't build a company, don't build anything,
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[SPEAKER_01]: don't build a company.
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[SPEAKER_01]: It's like, you know, build a company when you are ready to get into the number's game.
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[SPEAKER_01]: And then, it's like first, I think first couple of months, it's all about, you know, the idea you're getting ready as a founder, you being self-aware, you getting ready for the battle field, and then, you know, doing the market research, doing the research, maybe MVP,
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[SPEAKER_01]: Sharing the product trials, a lot of trials, a lot of research getting it better, making it better and better and better and that is going to need some resources like in today's world.
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[SPEAKER_01]: If you don't have a couple of 100,000 don't start or you have to get a credit or whatever.
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[SPEAKER_01]: like wait until you are ready and when you're ready when you know that you have a product it works and when you know that you know you are resilient and you're ready then start to company and the moments you start to company know your numbers.
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[SPEAKER_01]: No, your numbers and track your numbers because it's a numbers game.
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[SPEAKER_01]: And understand that it's a numbers game.
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[SPEAKER_01]: Understand that investors are expecting basic increase in your numbers.
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[SPEAKER_01]: That's it.
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[SPEAKER_01]: Like the whole, it's just so basic.
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[SPEAKER_01]: The whole startup game is, how do you keep on increasing your numbers?
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[SPEAKER_01]: How do you keep on increasing your revenue day to day?
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[SPEAKER_01]: How do you keep on increasing your customers day to day?
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[SPEAKER_01]: Your influence day to day?
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[SPEAKER_01]: ARR year-to-year, so it's kind of like, you know, you know, your numbers and focus on the numbers, do nothing else.
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[SPEAKER_01]: And with that being said, I strongly believe that in the company one individual specifically one of the founders has to be on top of the numbers.
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[SPEAKER_01]: Seven days a week, 24 hours a day, sleeping with the numbers, waking up with the numbers,
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[SPEAKER_01]: One of them has to be responsible of the product, like getting the product as perfect as they can, and working with the customer service, whether they are getting feedback, and getting feedback.
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[SPEAKER_01]: and re-creating and re-creating, getting the product better and better.
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[SPEAKER_01]: Like full-time, seven days a week, 24 hours a day, getting feedback, renewing the product, getting the feedback, renewing the product, and the third, I believe in at least three, and the third should be responsible for the semester relationships.
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[SPEAKER_01]: seven days a week, 24 hours a day.
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[SPEAKER_01]: He shouldn't, or she shouldn't do anything, but just meet with VCs, meet with angels, and speak with them, get their idea, speak with people like me, you know, have mentors, it's like, you know, that's a different world.
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[SPEAKER_01]: And you know, one individual who has great relationships,
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[SPEAKER_01]: because what founders tend to do is they try building relationships with investors or even VCs.
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[SPEAKER_01]: They try to build relationships when they're raising and it's done.
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[SPEAKER_01]: It's kind of like it feels needy and we don't trust.
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[SPEAKER_01]: But when you're building the fund or when you're building the company, you know, we meet and you know, you share your ideas and when I'm there,
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[SPEAKER_01]: while you're building the fund or building the company as an investor and I keep on like we keep on communicating and you keep on asking questions and I keep on mentoring I know the business I'm in so it's kind of the whole idea with the investors is how do you get the investor in the company you know it's like mentally in and energetically in you know like interested
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[SPEAKER_01]: And sometimes some of my VC friends say like I hear, for example, 10 pictures every day, because we see here 10 pictures every day.
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[SPEAKER_01]: And then he said something very interesting, because then I connected with it as an LP with VCs and also as an Angelomester.
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[SPEAKER_01]: He said, if when I go to bed,
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[SPEAKER_01]: then I decide to communicate with the company the other day.
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[SPEAKER_01]: Because great businesses and great founders are recognizable and unforgettable.
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[SPEAKER_01]: It's to be memorable.
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[SPEAKER_01]: You know, people with great charisma and people who are masters, you don't forget them.
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[SPEAKER_01]: You see them and you keep on thinking about them.
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[SPEAKER_01]: You find yourself thinking about that.
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[SPEAKER_01]: You find yourself thinking about their idea because it's brilliant.
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[SPEAKER_01]: you know, brilliance is something that is just out there.
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[SPEAKER_01]: So I like the idea of, you know, and that's the same with me.
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[SPEAKER_01]: Like I decide, of course, very much important as an LP to, you know, go into the data room and check and everything.
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[SPEAKER_01]: But I decide with that analogy, like when I meet the fund managers, I often tend to know,
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[SPEAKER_01]: And it's like, we didn't have, I didn't have, because personally I decided to invest in a VC.
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[SPEAKER_01]: I'm not going to name the VC, but we've been in connection with the VC for a long time now.
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[SPEAKER_01]: And he definitely earned my trust, and we became friends in a way, and his approach.
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[SPEAKER_01]: It's like, you know, I would love to invest in this PC, but I just somehow we had other investments because I also invested in real estate and I had other commitments and, you know, I didn't have a chance to invest, but then I invested in one of the SPVs and now I'm still, you know, looking forward to the moment we have the funds looking forward to
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[SPEAKER_01]: You know, great VCs and funds will know what they're doing.
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[SPEAKER_01]: They just stick, you know, it's like, and I even told him, like, the moment we have the funds, you are the first VC we were investing in, because you're like, you stick.
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[SPEAKER_01]: You know, so it's like same with startups.
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[SPEAKER_01]: It's like brilliant idea of stick.
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[SPEAKER_01]: And I'm not so brilliant ideas, you know, or not so brilliant founders, it's tough.
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[SPEAKER_01]: So be a brilliant founder, do something brilliant, and for you to do something brilliant, as a founder, for any founder to do something brilliant.
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[SPEAKER_01]: I think they have to know themselves first, more than they capabilities, their capabilities and what they're after, because we are humans, and we are in search of meaning.
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[SPEAKER_01]: So, at the end of the day, you're searching your meaning, and that's kind of like the difference between success, people who are successful and unsuccessful, because if you know the meaning, the meaning, what you're searching for,
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[SPEAKER_01]: your mean, what you're after, then you live your life inspired and you become unstoppable.
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[SPEAKER_00]: Actually, that's something that I wanted to touch base and it is what separates to founders that are resilience, that those that burn out.
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[SPEAKER_00]: And it gives us that way you're saying, isn't it?
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[SPEAKER_01]: They didn't get ready.
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[SPEAKER_01]: They weren't ready.
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[SPEAKER_01]: Like in relationships, I sometimes also see it as a relationship.
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[SPEAKER_01]: You know, there is a saying called, right person, wrong time.
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[SPEAKER_01]: Wrong person, right time.
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[SPEAKER_01]: Exactly.
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[SPEAKER_01]: It's like, why, right person, wrong time?
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[SPEAKER_01]: Because you weren't ready.
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[SPEAKER_01]: Because you were a mess.
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[SPEAKER_01]: It's like, you know, when you look back, why do you say, right person, wrong time?
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[SPEAKER_01]: Because you weren't ready.
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[SPEAKER_01]: It's the same thing.
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[SPEAKER_01]: It can be right business for a long time, you aren't ready.
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[SPEAKER_01]: And that's why I tell founders, get ready, stop before do not get excited.
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[SPEAKER_01]: If it's meant to happen, if it's your thing, it's going to happen.
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[SPEAKER_01]: It's like, what's the whole rush in building company?
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[SPEAKER_01]: Don't build the company because like I said remember the clock will be ticking the moment you build the company The clock starts ticking and then you're like off to go and you're in the battlefield and there is no rest There is no it's like you know and all or an imagine just like in the battlefield in the arena You know in gladi-gladiator arena or in Survivor millions of people watching imagine investors are watching their on top of you
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[SPEAKER_01]: and they're expecting numbers, they're expecting growth in the company every day, every hour.
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[SPEAKER_01]: So that's the arena you're in.
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[SPEAKER_01]: And getting ready is the main thing.
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[SPEAKER_01]: So you might have a great idea, but if you're not ready, don't start, because if you're not ready, you're going to fail.
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[SPEAKER_01]: And you're going to regret it.
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[SPEAKER_00]: Well, don't think that everybody asks on the questions.
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[SPEAKER_00]: It's a lot of charge, you know, by emotionally intelligence.
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[SPEAKER_00]: And about being ready to handle those things, you know, even if you are ready, I believe that it's a big challenge, isn't it?
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[SPEAKER_00]: To handle the battleground, as you said.
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[SPEAKER_01]: And I think if you're ready, it's not, no.
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[SPEAKER_01]: I mean, why do people get ready to survive also that they can handle the challenge themselves more?
25:44.382 --> 25:55.827
[SPEAKER_01]: Why do astronauts, when they go to space, do not do any mistake, that can kill them, because they trained for 10 years, 15 years, 20 years, whatever.
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[SPEAKER_01]: So, if you get ready, that's what I mean.
25:59.588 --> 26:07.892
[SPEAKER_01]: Like when you look at individuals who fold on and get up a thousand times, they are the ones who are ready.
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[SPEAKER_01]: When you look at the ones who crash, they can't get up or like, you know, they didn't get ready.
26:16.035 --> 26:21.497
[SPEAKER_01]: They didn't build resumes, they didn't do the work, they didn't use any self-mastery method.
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[SPEAKER_01]: It's like today, I'm not saying this because I'm a self-mastery teacher, but in general, today, with all of these methods and tools like meditation, breath work,
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[SPEAKER_01]: mind work, transformational work, coaching, if you haven't done any of these, and if you're just raw with your own raw life experience, you're not very different than I AI.
26:48.336 --> 26:49.658
[SPEAKER_01]: It's like you're not a founder.
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[SPEAKER_01]: To be a founder, you'll have to be in today's world masterful.
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[SPEAKER_01]: And all the masters will succeed at the end of the day.
26:58.184 --> 27:06.488
[SPEAKER_01]: And now it's getting more and more clear that self-mastery is the most important thing in entrepreneurship.
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[SPEAKER_01]: Because then you're not triggered, even though you get into this in the battlefield field, you get punched and you have emotional challenges.
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[SPEAKER_01]: You just keep on going.
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[SPEAKER_01]: It's like,
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[SPEAKER_01]: And you can have stuff in your life, like I have stuff happening in my personal life, business life, every week, and I do get emotional, and I do have that depth and emotion, because if you have a family, if you're a children, things happen, you know, of course things happen, but then you get up and you, you know, do make up and you get up and you get up and you get up and you get up and you get up and you get up and you get up and you get up and you get up and you get up and you get up and you get up and you get up and you get up and you get up and you get up and you get up and you get up and you get up and you get up and you get up and you get up and you get up and you get up and you get up and you get up and you get up and you get up and you get up and you get up and you get up and you get up and you get up and you get up and you get up and you get up and
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[SPEAKER_01]: Continue.
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[SPEAKER_01]: That's resilience.
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[SPEAKER_01]: And I think if if I hadn't worked on myself all these years for over 25 years, I wouldn't like with all the experiences I have in my life, I will probably be sitting at home, you know?
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[SPEAKER_00]: been a lady at the house, you know, it was nothing wrong with us.
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[SPEAKER_01]: I was like, I would probably be, you know, at home in a depressed way, just, oh.
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[SPEAKER_00]: I cannot see you that way.
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[SPEAKER_00]: Yeah, because I don't allow myself to.
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[SPEAKER_00]: Yeah.