Mind Shifting: How Scripts and Stories Shape Behavior (Mitch Weisburgh)

Our most downloaded episode of 2026 in case you missed it! Mind-shifting expert Mitch Weisburgh discusses how scripts and stories shape our mindset, and how metacognition can lead to meaningful change. Includes practical tools for coaches to help clients shift limiting narratives into new habits.

In each episode of Neuroscience of Coaching, host Dr. Irena O’Brien explains the science-based insights behind a particular concept and interviews a coach to discuss how these apply in the real world. Just as she does in her professional programs, Irena “un-complicates” neuroscience and teaches practical, evidence-based tools and strategies that listeners can use in their coaching practices.

Guest Bio:

Mitch Weisburgh is an educator, author, and speaker who has spent decades helping people unlock their potential. After witnessing how individuals often get stuck in limiting mindsets—whether in education, leadership, or personal life—he developed a practice called MindShifting.

Drawing from cognitive science, lived experience, and real-world application, Mitch’s MindShifting framework teaches people to reframe their thinking, confront unproductive narratives, and replace them with clarity and action. Today, through books, speaking engagements, and online learning, Mitch helps others shift their thinking—and their lives.

Host Bio:

Dr. Irena O'Brien teaches coaches and care professionals how to achieve better results for their clients through neuroscience.

She is the founder of Neuroscience School, which helps practitioners understand and apply insights from cutting-edge neuroscience research. She loves seeing her students gain confidence in their ability to evaluate neuroscience findings and use them successfully in their own practices. Her Certificate Program in Neuroscience is certified by the International Coaching Federation (ICF) for Continuing Coaching Education credit.

Dr. O'Brien has studied neuroscience for 25 years and holds a Ph.D. in the field from the Université du Quebec à Montréal (UQAM), where she did brain-imaging studies. She completed her postdoctoral fellowship at the Centre for Language, Mind, and Brain at McGill University.

Resources mentioned in this episode:

Mirasee
Dr. Irena O'Brien’s website: The Neuroscience School
Mitch Weisburgh’s website: MindShiftingWithMitch.com

Credits:

Host: Dr. Irena O’Brien
Producer: Andrew Chapman
Audio Editor: Marvin del Rosario
Executive Producer: Danny Iny
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

Music credits:

Track Title: Sneaker Smeaker
Artist: Avocado Junkie
Writer: Sander Kalmeijer
Publisher: A SOUNDSTRIPE PRODUCTION

Track Title: Coo Coos
Artist: Dresden, The Flamingo
Writer: Matthew Wigton
Publisher: A SOUNDSTRIPE PRODUCTION

Track Title: In This Light
Artist: Sounds Like Sander
Writer: Sander Kalmeijer
Publisher: A SOUNDSTRIPE PRODUCTION

Special effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

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Episode transcript: Mind Shifting: How Scripts and Stories Shape Behavior (Mitch Weisburgh) coming soon.