WEBVTT
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Welcome to Networking Unleashed, Building Profitable
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Connections, the show where relationships become
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opportunity and trust becomes growth. I'm your
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host, Michael Foreman. In many industries, people
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make buying decisions carefully. In healthcare,
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they make them personally. Patients aren't just
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choosing a service, they're choosing someone
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they trust with their well -being. and behind
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every thriving practice is a network of relationships
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most people never see. My guest today works with
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healthcare professionals on marketing, digital
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visibility, and expanding their practices. We're
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talking about how referral relationships really
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work, how credibility is built long before someone
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becomes a patient, and why communication and
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connection often matter more than promotion.
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Whether you're in healthcare or any relationship
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-driven profession, you'll hear how trust, consistency,
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and reputation create steady growth over time.
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So let's get into it. I'd like to welcome to
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the podcast Andre Wright. He's been in business
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for quite some time. We've actually become friends
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over the time, but I want to find out how you
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got where you are today. Welcome, Andre. Thank
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you so much, Michael, for inviting me on the
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podcast. It's a pleasure. I started with a Google
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-affiliated company in Arizona. So they hired
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me actually to help them drive growth for their
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local marketing companies, these local SMBs.
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I don't know if you remember. Going on the map
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and you'll see these little icons and see where
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these little dots companies trying to grow. That's
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what they hired us to do. That was back in 2010.
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They hired us, a group of us, and we were reaching
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out to these small, medium business operators
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and try to help them to grow on the Google Maps.
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So that's how the career started in the digital
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sphere. So I started with them. The company is
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now called Teletech. It's a Google -affiliated
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company. How it works, just to explain again,
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is Google would give us a list of companies that
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they know that they need online growth. And we
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would work behind the scenes to help them with
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Google AdWords and SEO plans so that their business
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can actually grow. grew online. So that's where
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it's all started. That's how I got in the digital
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field. I have a master's in business administration,
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and that was like my first look into digital
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marketing. So I did that up until 2014. And then
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my last thing there was I was actually managing
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a team of about 30 AdWords certified professionals
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doing what I started doing there. timeframe,
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I developed great experience of working with
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these small medium, these healthier practices.
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And from that point, I'm like, you know what?
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I believe I could start a business based on this.
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I could start a business based on my experience,
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helping these small private practices to grow
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online. And in 2015, my family and I, we moved
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from Arizona, Scottsdale, Arizona. To Atlanta.
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And I work for this company as their search marketing
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manager for just a year, a brief stint. But the
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idea was always to start my own business. So
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I started the business end of 2015, 2016, called
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The Right Consult, where we... We focus on driving
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visibility for local businesses. So at that point,
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when I started, I was doing it for not focused
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on healthcare at that point. So we were all over
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the spectrum. We were doing it for roofers, plumbers,
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each of our companies. And it was working, but
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we found a sweet spot with health and wellness
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practices. And our portfolio started to grow
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in that era. And then we decided to niche it
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out in 2018. We decided to niche it out, and
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we started to just focus on health and wellness
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practices since then. And now we're in 2026,
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so eight years going on. We're just focusing
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on healthcare practices, and that's where I'm
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at today. That sounds great. That was quite an
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adventure, I would say. Okay, a little bit of
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a rollercoaster ride, but we're getting there.
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Okay, let me hit you up with some questions.
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In healthcare, people don't just choose a service.
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They choose someone they trust. How does networking
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in this field differ from networking in other
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industries? It's even more so than any other
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industry in terms of healthcare. Because if you're
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choosing a doctor, you're going to scrutinize
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more. You're going to go in depth on their review
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more because this is your health you're talking
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about. It's where you can get away with someone
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maybe doing something messed up with your plumbing,
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or you can say, you know what, I'll find someone
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else. But if you go to a wrong dentist, a dentist
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that is not fully qualified and the reviews are
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bad, and then you have a bad experience, then
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that could obviously impact your health. So even
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with healthcare, with this as a backdrop, as
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a healthcare professional, you have to ensure
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that you prioritize trust. And that's where your
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brand comes in play as a very important aspect
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of what you do. Because when people are searching
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for you, they go directly and look at what other
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people are saying about you. So trust is heightened
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for healthcare practices. And as a healthcare
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practitioner, that has to be the top of the mind
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of when you're doing branding and when you're
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trying to put the best face out there. Absolutely.
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And this falls right in line with your networking,
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I'd say, mantra. You know, if they know you,
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if they like you and they trust you, then they're
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going to do business with you. And that really
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falls. Everybody knows everybody. That's what
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I believe anyway, especially where we live in
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Georgia. Right. Everybody knows. Right. But everybody
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doesn't like you. Right. So that narrows the
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scope down just a little bit. And trust you,
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that is such an important factor of whether you're
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speaking to them directly, speaking to them in
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an audience. If you don't have the trust that
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goes into it, then you lost. You do. You do.
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And while you're talking, what comes back? to
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mind, I was in BNI for a period of time, that
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VCP, visibility, credibility leads to profitability.
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The health and wellness space, that is even more
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important to have that credibility and as a practitioner,
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because if you're not credible in what you're
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doing, that's your business right there. So trust
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is, glad you point out trust. That's where we
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are today. And it's even going to be more important
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in this AI arena and this new era, because this
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new era where I know you, maybe I'm going, maybe
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you have some questions about this and you're
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going that kind of dabbling that direction, but
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where you can get content all over the place,
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where you have AI videos and all this type of
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content out there, it's even more important that
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you understand. Your practitioner and the person
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behind the scene or the organization behind the
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scene and what they're doing. That's why it's
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important. I talk to my clients, my doctors all
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the time that it's so important for you to be
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out there. Put a face out there. They want to
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see you. They want to know more about you. They
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want to not just see in some post and hear about
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you. They want to know you to build that trust
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and loyalty. And at the end of the day, that's
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what stands. Absolutely. And you have to realize
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that AI is a tool, right? It's a tool that you
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use. Now, like ChatGPT, now I know there's a
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plethora of other programs out there, but let's
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use ChatGPT. It scours the internet for your
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information. Now, you know as well as I do that
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all that information isn't correct. Otherwise,
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it would be right. So if you don't have that
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person that you trust, if you don't have that
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face to face of that person, then what do you
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really have? You just have a lot of information,
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a lot of content, and 70 % of it may be correct.
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But that means that 30 % is wrong. And you have
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to make that decision. All right. And before
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you touch the other question, and that's why
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we are big on conversion optimization with the
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same backdrop. Because sometimes clients, doctors,
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they may be big on these, we call vanity metrics
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and these KPIs where, hey, we're getting a lot
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of traffic, a lot of traffic all over the place.
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It's looking good in Google Analytics. But if
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you're getting a lot of traffic and then it's
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not converting, they're not the right customers.
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They're not the right patients. Then you're losing.
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And that's how conversion optimization is so
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important. so that we can fine -tune, look at
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all the information out there, fine -tune what's
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happening, and ensure that potential patient
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is connected with that practitioner the right
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way, and they can book an appointment and they
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could get that business. So I just wanted to
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point the importance of comfort. Absolutely.
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Listen, you point all you want. This is your
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show. Okay. What does a healthcare professional
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say? or avoid saying in a first conversation
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that immediately builds credibility. They don't
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want to talk about their failures. They don't
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want to say, you know what, a client came there
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the other day and the operation, this, we would
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try to do a root canal and it just never worked
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out. You don't want to, you know, obviously you
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want to stay away from that. And I would say
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what you want to put forward is that credibility.
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Anything that has to do with that, that strengthens
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your credibility, right? We always push your
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ratings, your reviews, the testimonials. You
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want to have that on your cart. When they go
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into your dental practice, you want to see that
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somewhere up front. Your text messages, your
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email communication, you want to highlight some
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of those testimonials. Potential patients and
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prospective patients, they want to hear what
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the other patients experience. They want to hear
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about you and how you deal with them. So as a
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practitioner, what you have to do in promoting
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your business, you have to highlight that. Because
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we as humans, we're copycats, right? We want
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to be associated with the success stories and
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with the doctors that are actually, that they're
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credible and doing well. Yes. You want success.
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You don't want to suck wind. So I understand
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that. Okay. Many practices rely on referrals,
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what you were just talking about. What relationships
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actually drive consistent patient growth behind
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the scenes? I would say, and even from my experience
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as a company, since we have been established,
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I would say we get 80 % of our new clients, they
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are from referrals. They're from existing clients.
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Referral is important in such a way that it's
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always the best thing when your clients tell
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your story. Because when your clients tell your
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story or when the patients tell your story, going
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back to testimonials, that heightens that credibility,
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that heightens that trust. So I would say in
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terms of referrals and the importance, you want
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to ensure as a practitioner, you want to ensure
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that you treat every patient well. follow up,
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ensure that they have that white glove treatment.
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Same with business owners. You want to ensure
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that your clients, they're satisfied. Don't just
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try and nickel and dime them and try and just
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get your money and then take it from there. Because
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you may get the money, but at the end of the
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day, you may lose business in the back end because
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they're not going to refer you. So that relationship
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upfront is so important. And you have to nurture
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that. You have to nurture that. And so that...
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obviously in the future, they will be your biggest
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cheerleader. Absolutely. There's a book that
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comes to mind. It's called Raving Fans by Ken
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Blanchard. And I used to buy 15 copies at a time.
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I used to be in the mortgage business and I used
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to hand it out to my realtors and say, look,
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this is a 45 minute read. Read this book because
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it'll give you the base of customer service.
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And if you follow these guidelines, you'll never
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go wrong. And he wrote the One Minute Manager
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and things like that. But Raving Fans, if you
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can pick it up, that is the book to pick up just
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to start out with customer service. But yes,
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everything you said is right on the money. Of
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course. I want to touch before you jump in the
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next question. One of the things that we find,
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and I'm just going to talk from the healthcare,
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health and wellness perspective, is that traditionally
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doctors rely a lot on referrals only. They rely
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on that. So we have to, what we push and what
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we discuss with them, and most of the time is
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that... In today's age, you have to have a multifaceted
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strategy in terms of digital strategy. You can't
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just rely just alone on referrals. Because I
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always say, hey, what if someone is new in the
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era and they're looking for a dentist? They don't
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know anyone. What are they going to do? They're
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going to search for dentists in Alpharetta, dentists
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in Johns Creek or Roswell. And then guess what?
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Whoever shows up. That's what they're going to
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click. And they're going to go to their website
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and they're going to learn more about that doctor
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and they get that business. I just want to touch
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the point that although referral is good in this
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day and age, you have to have a multifaceted
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strategy. You have to have a digital footprint
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and you have to have, now my wife's in web design
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on the corporate level, right? A hundred pages
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as a website. And the importance of having the
00:14:32.970 --> 00:14:36.429
first impression when the customer first goes
00:14:36.429 --> 00:14:40.629
into the website and sees you, you have three
00:14:40.629 --> 00:14:44.570
seconds either to make it or break it. Yep. And
00:14:44.570 --> 00:14:47.070
so that digital footprint is so important. So
00:14:47.070 --> 00:14:49.549
you have to put a little money up front. You
00:14:49.549 --> 00:14:51.169
have to make it look nice and everything else
00:14:51.169 --> 00:14:54.029
like that. But your content is very important
00:14:54.029 --> 00:14:57.029
and your referrals, your reviews, everything
00:14:57.029 --> 00:15:00.120
else. It all has to be there. Yes. Because otherwise
00:15:00.120 --> 00:15:02.059
they're going to click right through the list.
00:15:02.720 --> 00:15:05.500
Definitely. And not only that, your message must
00:15:05.500 --> 00:15:09.940
be uniform and clear. So while you speak on referrals,
00:15:10.080 --> 00:15:13.100
while you present yourself online on these different
00:15:13.100 --> 00:15:16.240
channels, it has to be uniform. And again, that
00:15:16.240 --> 00:15:18.039
goes back to the trust we're talking about. It
00:15:18.039 --> 00:15:20.960
goes back to the credibility. Yes, absolutely.
00:15:21.279 --> 00:15:25.419
Absolutely. Okay. How do doctors and providers
00:15:26.090 --> 00:15:29.269
unintentionally limit their growth by focusing
00:15:29.269 --> 00:15:34.059
only on marketing instead of relationships. I
00:15:34.059 --> 00:15:35.960
see that too. I see that. And that's the other
00:15:35.960 --> 00:15:38.379
side of what we're talking about, just focusing
00:15:38.379 --> 00:15:41.019
on referral and not the digital side. But yes,
00:15:41.200 --> 00:15:44.059
we have seen some doctors based on our audits
00:15:44.059 --> 00:15:46.799
and all that. They do a lot online. They do a
00:15:46.799 --> 00:15:49.759
lot of Google ads, SEO. They're big on YouTube
00:15:49.759 --> 00:15:52.159
and all that, but they don't build the connections.
00:15:52.320 --> 00:15:54.639
For instance, a chiropractor client, they don't
00:15:54.639 --> 00:15:56.500
build that connection with a sports medicine
00:15:56.500 --> 00:15:58.779
doctor or pain management clinic. They don't
00:15:58.779 --> 00:16:01.419
build that referral, which that referral network,
00:16:01.779 --> 00:16:04.980
which would limit. them from scaling that practice.
00:16:05.580 --> 00:16:09.259
It is so important, again, to have that multifaceted
00:16:09.259 --> 00:16:11.919
approach to not only to healthcare practice,
00:16:12.039 --> 00:16:14.899
but to business on a whole, where you touch all
00:16:14.899 --> 00:16:17.279
the different areas, not just focusing on the
00:16:17.279 --> 00:16:19.639
digital side, but yeah, build that referral network
00:16:19.639 --> 00:16:22.360
because at the end of the day, people like who
00:16:22.360 --> 00:16:24.820
they love and trust. And Michael, I want to tell
00:16:24.820 --> 00:16:27.759
you, if someone, if a customer comes to me and
00:16:27.759 --> 00:16:30.659
say, hey, I know Michael, and I'm going to want
00:16:30.659 --> 00:16:33.840
to deal with Michael. If some... Or maybe I said
00:16:33.840 --> 00:16:37.440
it the wrong way. If you send someone to me,
00:16:37.639 --> 00:16:39.720
more likely they're going to want to do business
00:16:39.720 --> 00:16:43.500
with me, right? Because they know you and you
00:16:43.500 --> 00:16:46.320
know me. And that whole circle creates trust.
00:16:47.159 --> 00:16:49.940
Absolutely. And I would be putting my reputation
00:16:49.940 --> 00:16:55.419
on the line for it. So if I'm that trustworthy
00:16:55.419 --> 00:16:58.039
and they trust me, they would undoubtedly trust
00:16:58.039 --> 00:17:01.799
you. You know, that's the way it works. But you
00:17:01.799 --> 00:17:05.400
must have a person in your office or in your
00:17:05.400 --> 00:17:08.680
sphere somewhere that handles those relationships
00:17:08.680 --> 00:17:13.619
because in this AI world, through Zoom and through
00:17:13.619 --> 00:17:16.380
everything else, you don't have that relationship.
00:17:17.109 --> 00:17:19.349
You don't have that touch. You don't have that
00:17:19.349 --> 00:17:22.750
person -to -person relationship. And you need
00:17:22.750 --> 00:17:26.089
somebody to gently finesse that relationship.
00:17:26.130 --> 00:17:29.250
Even if it's like once a month, you need somebody
00:17:29.250 --> 00:17:32.869
to go over that relationship with you. Okay.
00:17:33.950 --> 00:17:38.009
Agreed. Where does digital presence support trust?
00:17:38.470 --> 00:17:41.789
And where can it actually weaken it if it's done
00:17:41.789 --> 00:17:45.950
poorly? That's a great point. And we spoke about
00:17:45.950 --> 00:17:48.309
the, even touching back on the website, we spoke
00:17:48.309 --> 00:17:51.569
about it before. Just imagine there's a potential
00:17:51.569 --> 00:17:54.730
client out there and they're searching, they
00:17:54.730 --> 00:17:56.309
want to know more about your business, right?
00:17:56.630 --> 00:17:59.269
And they can't find your website. They put in
00:17:59.269 --> 00:18:01.170
here, you gave them a URL, they're searching
00:18:01.170 --> 00:18:03.930
or it's loading or it's just non -existent. So
00:18:03.930 --> 00:18:05.769
that's a turnoff right there. That's a trust
00:18:05.769 --> 00:18:08.089
issue. That's a credibility issue because it
00:18:08.089 --> 00:18:11.599
tells them that, hey. You you're in business,
00:18:11.680 --> 00:18:13.960
but you don't see it as important to to have
00:18:13.960 --> 00:18:16.400
a website to cater for people who are actually
00:18:16.400 --> 00:18:18.279
searching. So that's a red flag right there.
00:18:18.440 --> 00:18:21.819
That's a big red flag. Or if you go on a website
00:18:21.819 --> 00:18:25.279
and it has nothing to do with what the doctor
00:18:25.279 --> 00:18:28.319
does, it's all over the place. It's not it's
00:18:28.319 --> 00:18:31.460
not legible. It's not it's not clear. It's not
00:18:31.460 --> 00:18:33.920
giving them the information that they need. And
00:18:33.920 --> 00:18:36.769
that could turn off a lot of people. and from
00:18:36.769 --> 00:18:39.309
your business. So that's why, as you mentioned
00:18:39.309 --> 00:18:41.230
before, we mentioned that digital footprint,
00:18:41.450 --> 00:18:43.269
that digital, we call it digital front door,
00:18:43.410 --> 00:18:46.309
that business when you're not sleeping, that
00:18:46.309 --> 00:18:49.710
website, it needs to be laid out. It needs to
00:18:49.710 --> 00:18:52.829
speak your language and it needs to communicate
00:18:52.829 --> 00:18:55.250
with your potential clients. And that's how you
00:18:55.250 --> 00:18:58.569
strengthen your business digitally. And also
00:18:58.569 --> 00:19:01.609
one little thing I want to add to that is that
00:19:01.609 --> 00:19:03.910
you have to make it easy for them to contact
00:19:03.910 --> 00:19:09.299
you. So you have a well -designed website that
00:19:09.299 --> 00:19:12.720
loads fast, right? But that point of contact
00:19:12.720 --> 00:19:15.759
that has to be readily accessible saying, okay,
00:19:15.819 --> 00:19:18.160
I'm just going to call him. I'm going to use
00:19:18.160 --> 00:19:20.339
a chat box. I'm going to do something, but I'm
00:19:20.339 --> 00:19:23.279
going to contact him somehow. And all that has
00:19:23.279 --> 00:19:26.779
to be laid out and they have to look at it and
00:19:26.779 --> 00:19:28.940
see it. Probably what we say in three seconds.
00:19:29.380 --> 00:19:32.319
Yeah. You have about that long. To find out,
00:19:32.339 --> 00:19:34.460
say, you know what? I don't like this. I don't
00:19:34.460 --> 00:19:37.579
like this. I'm turned off. Next. Because people
00:19:37.579 --> 00:19:41.420
right now don't have that sense of, I'm just
00:19:41.420 --> 00:19:44.079
going to, okay, I'm going to take my time. I'm
00:19:44.079 --> 00:19:46.240
going to go through it. People aren't like that.
00:19:46.400 --> 00:19:48.259
They want to go through it. They want an answer
00:19:48.259 --> 00:19:51.480
right away. No, we're quick. Our attention span
00:19:51.480 --> 00:19:53.619
is limited because there's information all over
00:19:53.619 --> 00:19:55.880
the place. If you're a dentist, there are dental
00:19:55.880 --> 00:19:57.279
practices all over the place. Your chiropractor
00:19:57.279 --> 00:19:59.039
is all over the place. So we have no time to
00:19:59.039 --> 00:20:02.259
search and understand who you are. You have to
00:20:02.259 --> 00:20:05.240
make it easy for us. And that's why, just to
00:20:05.240 --> 00:20:07.819
go back to one of our main things that we offer
00:20:07.819 --> 00:20:10.539
is conversion optimization. That's important
00:20:10.539 --> 00:20:13.519
because what we do for clients, we can assess
00:20:13.519 --> 00:20:16.079
their funnel. We see how through a Google Analytics,
00:20:16.259 --> 00:20:19.039
we look at that report. constantly assess that
00:20:19.039 --> 00:20:22.220
report, see where the bottlenecks are, see when
00:20:22.220 --> 00:20:24.900
someone lands on the website, when they're bouncing,
00:20:25.200 --> 00:20:27.779
what's happening. And then my team and I, we
00:20:27.779 --> 00:20:30.500
can go in and say, hey, we may need to fix that
00:20:30.500 --> 00:20:33.700
form fill, that form on the homepage. Maybe we
00:20:33.700 --> 00:20:35.359
need to put it on another page. Maybe we put
00:20:35.359 --> 00:20:38.839
it at certain areas on the homepage so that we'll
00:20:38.839 --> 00:20:41.640
get that. potential patient to click. So things
00:20:41.640 --> 00:20:45.119
like that we do, our tactics are that we do through
00:20:45.119 --> 00:20:48.359
a conversion optimization program so that we
00:20:48.359 --> 00:20:51.579
can ensure that the process is seamless from
00:20:51.579 --> 00:20:55.519
someone visiting your website to book an appointment
00:20:55.519 --> 00:21:01.220
and come in your practice. Very good. How should
00:21:01.220 --> 00:21:04.819
a medical professional follow up with referral
00:21:04.819 --> 00:21:08.099
partners so the relationship feels collaborative?
00:21:08.670 --> 00:21:12.789
instead of transactional? I would say just constant
00:21:12.789 --> 00:21:16.029
communication. You don't want to reach out to
00:21:16.029 --> 00:21:18.309
your partners when you're asking for a referral,
00:21:18.390 --> 00:21:23.109
right? You want to continue to nurture that relationship.
00:21:23.509 --> 00:21:26.630
You want to continue to learn more about their
00:21:26.630 --> 00:21:29.789
business and just show that interest. It's just
00:21:29.789 --> 00:21:31.859
that we could bring it back to... just networking,
00:21:31.960 --> 00:21:34.779
right? Sometimes you go to networking events
00:21:34.779 --> 00:21:36.900
and people just all just talking about their
00:21:36.900 --> 00:21:38.759
business, just telling you what they want. And
00:21:38.759 --> 00:21:41.680
they don't try to understand your side of business.
00:21:41.940 --> 00:21:44.180
So the relationship seems one way and it doesn't
00:21:44.180 --> 00:21:47.220
seem authentic. And that goes, that's the same
00:21:47.220 --> 00:21:49.500
thing for healthcare practitioners and referral
00:21:49.500 --> 00:21:52.359
partners. You have to show interest in what they're
00:21:52.359 --> 00:21:54.539
doing and help them to scale their business and
00:21:54.539 --> 00:21:57.440
constantly try to find out what's their goals,
00:21:57.559 --> 00:21:59.240
what they're trying to do, how you can help.
00:21:59.450 --> 00:22:03.210
how you can strengthen their business. You said
00:22:03.210 --> 00:22:06.430
it, but you didn't say it. When you go to a networking
00:22:06.430 --> 00:22:08.809
event or meeting somebody, you have to go in
00:22:08.809 --> 00:22:11.450
with what's called a servant's heart. You have
00:22:11.450 --> 00:22:15.470
to go in saying, what can I do to help you? Because
00:22:15.470 --> 00:22:17.490
you have to understand the best way to do that,
00:22:17.589 --> 00:22:21.369
ask them questions and have them talk about themselves.
00:22:22.009 --> 00:22:25.509
Because one thing, you and I both know it, everybody
00:22:25.509 --> 00:22:29.000
loves to talk about. themselves. So if you get
00:22:29.000 --> 00:22:31.940
into a conversation with them, have them talk
00:22:31.940 --> 00:22:34.480
about themselves. And I use something called
00:22:34.480 --> 00:22:40.440
F -O -R -M, family, occupation, recreation, and
00:22:40.440 --> 00:22:42.299
a message that we can get on the same level.
00:22:42.539 --> 00:22:46.319
I talk about husband, wife, sister, brother,
00:22:46.480 --> 00:22:49.240
son, daughter, whatever. Youth sports. I love
00:22:49.240 --> 00:22:51.420
getting on the youth sports because I'll talk
00:22:51.420 --> 00:22:54.140
to them all day long. The recreation, they like
00:22:54.140 --> 00:22:56.880
to go boating, skiing, surfing. Well, what do
00:22:56.880 --> 00:22:59.259
they like to do? Have them talk about themselves
00:22:59.259 --> 00:23:03.140
because as they're talking, that wall between
00:23:03.140 --> 00:23:07.319
you is coming down and that trust factor is going
00:23:07.319 --> 00:23:10.920
up. And once the trust factor goes up, then you're
00:23:10.920 --> 00:23:13.980
in like Flint. But I always hit them with a line.
00:23:14.759 --> 00:23:17.660
I say it's a line, okay? It's not really a line,
00:23:17.720 --> 00:23:23.519
but... I look at them. After I finish, I say,
00:23:23.599 --> 00:23:26.259
you know something, Andre, I like you. I like
00:23:26.259 --> 00:23:28.940
what you do for a living. I like how you do it.
00:23:29.579 --> 00:23:33.859
How can I make you more successful? How can I
00:23:33.859 --> 00:23:37.779
be a good referral source for you? And if I did
00:23:37.779 --> 00:23:41.140
my job correctly, you'll say to me, Mike, I don't
00:23:41.140 --> 00:23:43.160
know what the hell you do yet, and you're trying
00:23:43.160 --> 00:23:46.519
to make me more successful. Exactly. That means
00:23:46.519 --> 00:23:49.930
I hit a home run. And that's all I'm after. Totally
00:23:49.930 --> 00:23:52.430
agree. Totally agree. One of the things that
00:23:52.430 --> 00:23:54.890
came to mind while you were talking is like being
00:23:54.890 --> 00:23:57.509
on LinkedIn, like I would get like tons of emails
00:23:57.509 --> 00:24:00.430
weekly. Andre, buy this from me. Buy this from
00:24:00.430 --> 00:24:03.039
me. You don't even like in my post. You don't
00:24:03.039 --> 00:24:04.519
interact with me. You don't know anything about
00:24:04.519 --> 00:24:06.619
me. You want me to buy something. Same thing.
00:24:06.920 --> 00:24:09.079
And that's one of the mistakes of people who
00:24:09.079 --> 00:24:11.740
are trying to sell online. The whole psychology
00:24:11.740 --> 00:24:14.380
of sales and promoting their business and trying
00:24:14.380 --> 00:24:18.480
to gain people's trust. You can't just push sales
00:24:18.480 --> 00:24:20.900
like that. You have to get to know the person.
00:24:21.059 --> 00:24:23.339
The same thing with networking. Get to know the
00:24:23.339 --> 00:24:25.180
person, understand what they're doing and show
00:24:25.180 --> 00:24:27.720
some interest. Because guess what? Most of those
00:24:27.720 --> 00:24:30.119
emails are just those in -mails. I just delete
00:24:30.119 --> 00:24:32.190
them. I just ignore them because there's no interest
00:24:32.190 --> 00:24:34.450
on my part. All I'm seeing, you're trying to
00:24:34.450 --> 00:24:37.329
sell me something. That's it. You have to bring
00:24:37.329 --> 00:24:41.529
value to the relationship. You have to, and the
00:24:41.529 --> 00:24:44.450
way that I do it, I don't know if many others
00:24:44.450 --> 00:24:47.130
do it this way. This is the way that I teach.
00:24:47.130 --> 00:24:50.950
A lot of my clients go and do this. They bring
00:24:50.950 --> 00:24:54.109
value to the relationship. If they want to connect
00:24:54.109 --> 00:24:56.410
with someone on LinkedIn, if they're a roofing
00:24:56.410 --> 00:25:01.380
company, I found an article. about asphalt versus
00:25:01.380 --> 00:25:06.180
metal roofs. I think you'll find this interesting.
00:25:06.920 --> 00:25:09.220
And send it to them. Do that two, three, four
00:25:09.220 --> 00:25:11.539
times. And they'll finally respond saying, yeah,
00:25:11.559 --> 00:25:13.539
Mike, this was great. This is good information.
00:25:13.960 --> 00:25:16.440
And then you can move into, you want to have
00:25:16.440 --> 00:25:19.539
a cup of coffee, you want to meet virtually or
00:25:19.539 --> 00:25:23.160
something. Ease into that transaction before
00:25:23.160 --> 00:25:28.549
you ask. Yeah. Yeah. That makes sense. You wouldn't
00:25:28.549 --> 00:25:30.710
want to just, if you're trying to get married,
00:25:30.789 --> 00:25:33.410
you wouldn't want to just turn up to a lady and
00:25:33.410 --> 00:25:37.049
say, hey, marry me. You want to build a relationship.
00:25:37.289 --> 00:25:38.869
And that's the same thing with business. You
00:25:38.869 --> 00:25:40.390
want to build a relationship, get the person
00:25:40.390 --> 00:25:44.750
to like and trust you. I'm using that next time.
00:25:44.869 --> 00:25:48.910
I'm telling you right now. I'm using it. Okay.
00:25:49.730 --> 00:25:52.990
Practice expansion often requires new partnerships.
00:25:53.710 --> 00:25:58.609
What networking habits help a provider grow without
00:25:58.609 --> 00:26:01.910
losing the reputation or patient experience?
00:26:02.849 --> 00:26:09.029
And to be honest, in the healthcare space, doctors
00:26:09.029 --> 00:26:13.730
typically don't do a lot of networking. Doctors,
00:26:14.029 --> 00:26:17.809
inherently, naturally, they're conservative.
00:26:19.679 --> 00:26:22.579
I would say they're introverts. They would just
00:26:22.579 --> 00:26:26.140
want to stay behind the scene and work on their
00:26:26.140 --> 00:26:29.000
patients. But I have to encourage them. I'm like,
00:26:29.059 --> 00:26:31.119
Doc, you need to go to these events. You need
00:26:31.119 --> 00:26:34.440
to go there and shake hands and show that you're
00:26:34.440 --> 00:26:37.359
a real person. Go there and just be involved
00:26:37.359 --> 00:26:40.619
with your networking partners and just let them
00:26:40.619 --> 00:26:43.000
know that you believe in them and you want to
00:26:43.000 --> 00:26:45.579
build a relationship with them. So from that...
00:26:45.740 --> 00:26:49.259
backdrop. I would say I don't think healthcare
00:26:49.259 --> 00:26:52.420
practices, they network the right way. I think
00:26:52.420 --> 00:26:54.599
there's an opportunity for healthcare practitioners
00:26:54.599 --> 00:26:57.920
to be out there more. I think they, from my experience
00:26:57.920 --> 00:27:00.480
working with these doctors over the years, I
00:27:00.480 --> 00:27:03.819
think they are a little bit complacent in just
00:27:03.819 --> 00:27:05.980
depending on their referrals, just waiting on
00:27:05.980 --> 00:27:08.779
these referrals, not proactively going out there,
00:27:08.900 --> 00:27:12.190
maybe have a practice the practice manager focusing
00:27:12.190 --> 00:27:16.349
on maybe an event a week or or bi -weekly and
00:27:16.349 --> 00:27:19.029
try to drive the growth that way i think there
00:27:19.029 --> 00:27:22.049
is a great dependence on just inbound referrals
00:27:22.049 --> 00:27:25.450
and i would say and so with that backdrop you're
00:27:25.450 --> 00:27:27.430
right i think there could be an opportunity in
00:27:27.430 --> 00:27:30.230
in that era for healthcare practices to actually
00:27:30.230 --> 00:27:32.509
network more and even from we you'll see it in
00:27:32.509 --> 00:27:35.269
the chamber you'll see most of the practices
00:27:35.269 --> 00:27:36.650
are part of the chamber but they don't really
00:27:36.650 --> 00:27:40.000
show up i was talking to I was talking to a potential
00:27:40.000 --> 00:27:42.200
client earlier this week and they were like,
00:27:42.220 --> 00:27:46.140
Andre, I know my doctor and I, this was an office
00:27:46.140 --> 00:27:49.099
manager. We have wanted to do this for years,
00:27:49.220 --> 00:27:52.500
but we just don't know how to go there and network
00:27:52.500 --> 00:27:54.039
and put ourselves out there. And we're going
00:27:54.039 --> 00:27:55.500
to try it this year. We're going to do it. We're
00:27:55.500 --> 00:27:57.480
going to do it because it's important because
00:27:57.480 --> 00:28:00.440
things are so competitive. It's so competitive
00:28:00.440 --> 00:28:04.579
now. You have to network and create that referral
00:28:04.579 --> 00:28:07.720
base and strengthen the referral partners. to
00:28:07.720 --> 00:28:10.519
couple with your digital strategy. And that's
00:28:10.519 --> 00:28:13.200
what I encourage these practices to do. Not only
00:28:13.200 --> 00:28:15.200
build it from a digital perspective, but you
00:28:15.200 --> 00:28:19.200
have to make it multifaceted. You just described
00:28:19.200 --> 00:28:23.920
my ideal client. Those are exactly the people
00:28:23.920 --> 00:28:27.799
that I go after, that I try to contact and try
00:28:27.799 --> 00:28:32.440
to tell them, say, look, you are here. You have
00:28:32.440 --> 00:28:38.109
to be here. to learn how to get along with people,
00:28:38.230 --> 00:28:41.769
to network with people, because most of the time,
00:28:41.789 --> 00:28:45.309
they become wallflowers. They'll go there, they'll
00:28:45.309 --> 00:28:48.089
take a drink to the wall, and they'll stay there,
00:28:48.230 --> 00:28:51.250
and they'll kick around until somebody notices
00:28:51.250 --> 00:28:54.269
them or somebody says something to them. What
00:28:54.269 --> 00:28:58.599
I teach them is how to... go out. Like when I
00:28:58.599 --> 00:29:01.500
teach an introvert, a third of my clients are
00:29:01.500 --> 00:29:05.079
introverts and I teach them how to go out and
00:29:05.079 --> 00:29:08.140
really enjoy themselves. And if I were to say
00:29:08.140 --> 00:29:11.359
that to one of your doctors or an introvert,
00:29:11.380 --> 00:29:14.279
he'll look at me like I have six heads. I'm not
00:29:14.279 --> 00:29:17.039
going to enjoy that. There you go. There you
00:29:17.039 --> 00:29:21.119
go. And that takes repetition and be active as
00:29:21.119 --> 00:29:23.759
a networker to really build that up, build that
00:29:23.759 --> 00:29:26.259
confidence to know that you don't go in the room
00:29:26.259 --> 00:29:29.420
and just stay in the corner. And you have to
00:29:29.420 --> 00:29:32.119
engage and show that you're willing to learn
00:29:32.119 --> 00:29:34.140
more about people and build that relationship.
00:29:34.579 --> 00:29:37.259
You said it. They have to be willing to learn.
00:29:37.799 --> 00:29:41.539
And a lot of them know they have to, but they're
00:29:41.539 --> 00:29:44.440
not willing to learn. There's a big difference.
00:29:44.859 --> 00:29:49.119
Okay. What mistakes do healthcare professionals
00:29:49.119 --> 00:29:53.140
make when communicating their value to other
00:29:53.140 --> 00:29:58.740
professionals in their network? I think, I mean,
00:29:58.819 --> 00:30:02.259
I could piggyback again on. on trying to talk
00:30:02.259 --> 00:30:05.160
about themselves, their credentials, and what
00:30:05.160 --> 00:30:07.480
they have done in the past, and how big they
00:30:07.480 --> 00:30:11.960
are in their era of expertise. But at the end
00:30:11.960 --> 00:30:14.119
of the day, those referral partners also, they
00:30:14.119 --> 00:30:18.930
want to see that you care about them. They want
00:30:18.930 --> 00:30:21.589
to see that you have their interests at heart.
00:30:21.750 --> 00:30:25.130
So the mistake that they oftentimes make is trying
00:30:25.130 --> 00:30:28.650
to focus on themselves too much and their accomplishments
00:30:28.650 --> 00:30:33.609
versus trying to find strategic ways to get them,
00:30:33.630 --> 00:30:35.930
those partners to buy in and stay loyal to them.
00:30:36.789 --> 00:30:40.150
Yes. And because honestly, nobody wants to hear
00:30:40.150 --> 00:30:43.130
about you. Nobody wants to hear about my accomplishments,
00:30:43.390 --> 00:30:45.230
the way I'm written up or anything else like
00:30:45.230 --> 00:30:48.400
that. They don't care. They just have to. So
00:30:48.400 --> 00:30:53.000
you're right. Okay. How can someone build strong
00:30:53.000 --> 00:30:56.460
referral relationships with professionals who
00:30:56.460 --> 00:30:59.700
serve the same patient population, but different
00:30:59.700 --> 00:31:04.039
specialties? And it goes back to what we were
00:31:04.039 --> 00:31:06.859
saying earlier. I would touch back on the whole
00:31:06.859 --> 00:31:11.019
BNI phrase again, giver's gain, right? Giver's
00:31:11.019 --> 00:31:14.200
gain. As a healthcare practitioner. How can you
00:31:14.200 --> 00:31:16.259
put all that effort to give to that referral
00:31:16.259 --> 00:31:18.420
partner? Let them feel good about themselves.
00:31:18.740 --> 00:31:23.279
Let them feel valued. Show interest in terms
00:31:23.279 --> 00:31:25.980
of what they're doing. And then they will be
00:31:25.980 --> 00:31:27.859
your raving fans, as you mentioned in that book.
00:31:28.160 --> 00:31:31.380
They will be your raving fans at the end of the
00:31:31.380 --> 00:31:34.740
day. And that relationship could turn into something
00:31:34.740 --> 00:31:37.279
great for your business. So it goes back to what
00:31:37.279 --> 00:31:40.480
we have been talking about in being intentional.
00:31:41.259 --> 00:31:44.240
as a business or a practice owner to try to,
00:31:44.240 --> 00:31:47.799
you know, focus on helping your referral partners,
00:31:48.059 --> 00:31:51.160
show interest, not just want to sit back and
00:31:51.160 --> 00:31:53.839
get those referrals and don't really care or
00:31:53.839 --> 00:31:56.380
show little to no interest. So from that side
00:31:56.380 --> 00:31:59.380
of things, I would say show intent, show interest
00:31:59.380 --> 00:32:02.660
and be intentional in how you cultivate the relationship
00:32:02.660 --> 00:32:07.240
with those partners. Very good. All right. Let's
00:32:07.240 --> 00:32:10.700
bring this podcast full circle. If a listener
00:32:10.700 --> 00:32:14.220
wants to create steady, relationship -driven
00:32:14.220 --> 00:32:18.299
growth over the next year, what one networking
00:32:18.299 --> 00:32:20.940
behavior would you recommend that they start
00:32:20.940 --> 00:32:26.160
immediately? Fine. Understand your niche. Understand
00:32:26.160 --> 00:32:32.000
your ideal customer, right? Understand who you're
00:32:32.000 --> 00:32:34.339
trying to target. And guess what? You're going
00:32:34.339 --> 00:32:36.849
to go where these people are hanging out. You're
00:32:36.849 --> 00:32:38.390
going to go to these events where these people
00:32:38.390 --> 00:32:41.369
are hanging out and then you'll meet them. Or
00:32:41.369 --> 00:32:44.309
from, say, take it back to from a healthcare
00:32:44.309 --> 00:32:46.869
practice. You're a chiropractor. Sports medicine
00:32:46.869 --> 00:32:49.390
doctors could be a great referrals, right? You
00:32:49.390 --> 00:32:52.450
want to go to events where these guys show up
00:32:52.450 --> 00:32:54.410
or the environment where you find some of these
00:32:54.410 --> 00:32:57.109
guys or some personal injury lawyers because
00:32:57.109 --> 00:32:59.910
they will refer to you as a chiropractor. You
00:32:59.910 --> 00:33:03.490
want to go in their arena. find where they show
00:33:03.490 --> 00:33:05.690
up and build that and cultivate that relationship.
00:33:05.910 --> 00:33:07.869
And then in the end, you can scale your business
00:33:07.869 --> 00:33:11.210
that way. Because guess what? They would be the
00:33:11.210 --> 00:33:13.990
best one to send you that ideal customer that
00:33:13.990 --> 00:33:17.210
you're looking for. Yes, absolutely. Absolutely.
00:33:17.630 --> 00:33:20.829
Andre, this was great. I loved having you on
00:33:20.829 --> 00:33:24.970
as a guest. If somebody wanted to have you consult
00:33:24.970 --> 00:33:28.009
with them, become a client of yours, or just
00:33:28.009 --> 00:33:30.869
to say hello, what's the best way for them to
00:33:30.869 --> 00:33:33.720
get hold of you? They could jump on our website.
00:33:34.039 --> 00:33:37.160
It's therightconsult .com. That's T -H -E -W
00:33:37.160 --> 00:33:41.819
-R -I -G -H -T -C -O -N -S -U -L -T .com. And
00:33:41.819 --> 00:33:45.579
also my personal website, that's Andre E. Wright.
00:33:46.919 --> 00:33:49.839
So andreeright .com. You can go there. You can
00:33:49.839 --> 00:33:52.859
find information on me there. Or I'm active on
00:33:52.859 --> 00:33:56.779
LinkedIn. Go to linkedin .com slash andreerightmba.
00:33:56.940 --> 00:33:59.680
And then you'll find me there and just book some
00:33:59.680 --> 00:34:02.599
time we can chat. And we could do right now what
00:34:02.599 --> 00:34:04.940
we're doing, a free digital audit for practices,
00:34:04.980 --> 00:34:07.660
just to assess what's happening out there, what's
00:34:07.660 --> 00:34:10.219
your face like up there. And then we can tell
00:34:10.219 --> 00:34:12.659
you how we could make it better for you, how
00:34:12.659 --> 00:34:15.730
we can help your business scale. So yeah. Reach
00:34:15.730 --> 00:34:17.110
out to us and we could have that conversation.
00:34:18.130 --> 00:34:22.530
Fantastic. This conversation reminds us that
00:34:22.530 --> 00:34:25.570
growth doesn't come from visibility alone. It
00:34:25.570 --> 00:34:29.289
comes from credibility. And credibility is built
00:34:29.289 --> 00:34:31.869
through relationships, consistent communication,
00:34:32.090 --> 00:34:36.590
and trust you earn over time. Take one step this
00:34:36.590 --> 00:34:39.250
week. Reconnect with someone in your professional
00:34:39.250 --> 00:34:42.630
circle you haven't spoken to in a while. Not
00:34:42.630 --> 00:34:45.730
to ask for anything. just to strengthen the relationship.
00:34:46.010 --> 00:34:48.769
Those are often the connections that lead to
00:34:48.769 --> 00:34:52.610
future opportunity. If you found value in today's
00:34:52.610 --> 00:34:55.210
episode, make sure you like, follow, and subscribe
00:34:55.210 --> 00:34:57.789
to Networking Unleashed, building profitable
00:34:57.789 --> 00:35:01.070
connections so you keep practical insight on
00:35:01.070 --> 00:35:03.849
networking and communication. And share this
00:35:03.849 --> 00:35:06.730
episode with someone whose business depends on
00:35:06.730 --> 00:35:10.050
trust and reputation. If you want to strengthen
00:35:10.050 --> 00:35:13.190
your communication and build relationships that
00:35:13.190 --> 00:35:16.409
naturally lead to opportunity, Visit foreman
00:35:16.409 --> 00:35:19.170
.com to learn how I work with professionals,
00:35:19.369 --> 00:35:22.730
teams, and organizations. So until next time,
00:35:22.849 --> 00:35:27.030
build trust first, stay consistent, and let relationships
00:35:27.030 --> 00:35:31.349
grow your business. Andre, thanks again. I can't
00:35:31.349 --> 00:35:33.690
wait to talk to you soon. Awesome. And one thing
00:35:33.690 --> 00:35:37.429
before I go, I just remember. So I have a book
00:35:37.429 --> 00:35:40.590
on Amazon. It's called Visibility. growing your
00:35:40.590 --> 00:35:42.889
business the right way. Any of you listeners,
00:35:43.070 --> 00:35:45.929
you can go on Amazon, find that book and you
00:35:45.929 --> 00:35:48.750
learn more, even more about me and what we're
00:35:48.750 --> 00:35:51.989
doing. All right. Fantastic. All right, Andre,
00:35:52.110 --> 00:35:55.110
I'm going to go to Amazon myself. All right.
00:35:55.349 --> 00:35:57.989
Thanks, Michael. And it was a pleasure. And let's
00:35:57.989 --> 00:36:00.550
keep the conversation going. You got it. Talk
00:36:00.550 --> 00:36:08.099
to you soon. Well. Hold on, folks. Don't go anywhere.
00:36:08.380 --> 00:36:11.780
Let's hear from our sponsors. David Neal, co
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for you. You can contact Henry at 561 -427 -4888.
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A huge thank you to our guests for sharing such
00:37:02.889 --> 00:37:06.190
insights today. And of course, a big shout out
00:37:06.190 --> 00:37:09.489
to you, our amazing listeners, for tuning in
00:37:09.489 --> 00:37:12.409
and spending your time with us. If you're interested
00:37:12.409 --> 00:37:15.750
in my digital courses, being coached or having
00:37:15.750 --> 00:37:18.869
me come and talk to your company, just go to
00:37:18.869 --> 00:37:22.110
Michael and fill out the request form. Remember,
00:37:22.429 --> 00:37:25.750
networking isn't about being perfect. It's about
00:37:25.750 --> 00:37:28.670
being present. So take what you've learned today,
00:37:28.849 --> 00:37:31.469
get out there and make some meaningful connections.
00:37:32.199 --> 00:37:35.119
If you've enjoyed this episode, please don't
00:37:35.119 --> 00:37:38.460
forget to subscribe. Leave us a review and share
00:37:38.460 --> 00:37:40.659
it with someone who could use a little networking
00:37:40.659 --> 00:37:43.659
inspiration. Let's keep the conversation going.
00:37:43.840 --> 00:37:48.400
You can find me on Apple, Spotify, Pandora, YouTube,
00:37:48.539 --> 00:37:53.179
or my website, foreman .com slash podcasts.
00:00:16.649 --> 00:00:20.149
Welcome to Networking Unleashed, Building Profitable
00:00:20.149 --> 00:00:23.210
Connections, the show where relationships become
00:00:23.210 --> 00:00:27.109
opportunity and trust becomes growth. I'm your
00:00:27.109 --> 00:00:30.449
host, Michael Foreman. In many industries, people
00:00:30.449 --> 00:00:33.670
make buying decisions carefully. In healthcare,
00:00:33.990 --> 00:00:37.429
they make them personally. Patients aren't just
00:00:37.429 --> 00:00:39.869
choosing a service, they're choosing someone
00:00:39.869 --> 00:00:43.100
they trust with their well -being. and behind
00:00:43.100 --> 00:00:46.820
every thriving practice is a network of relationships
00:00:46.820 --> 00:00:51.020
most people never see. My guest today works with
00:00:51.020 --> 00:00:54.140
healthcare professionals on marketing, digital
00:00:54.140 --> 00:00:57.719
visibility, and expanding their practices. We're
00:00:57.719 --> 00:01:00.399
talking about how referral relationships really
00:01:00.399 --> 00:01:04.599
work, how credibility is built long before someone
00:01:04.599 --> 00:01:08.040
becomes a patient, and why communication and
00:01:08.040 --> 00:01:11.239
connection often matter more than promotion.
00:01:12.280 --> 00:01:14.819
Whether you're in healthcare or any relationship
00:01:14.819 --> 00:01:18.840
-driven profession, you'll hear how trust, consistency,
00:01:19.180 --> 00:01:23.099
and reputation create steady growth over time.
00:01:23.340 --> 00:01:26.340
So let's get into it. I'd like to welcome to
00:01:26.340 --> 00:01:30.680
the podcast Andre Wright. He's been in business
00:01:30.680 --> 00:01:33.620
for quite some time. We've actually become friends
00:01:33.620 --> 00:01:37.719
over the time, but I want to find out how you
00:01:37.719 --> 00:01:42.109
got where you are today. Welcome, Andre. Thank
00:01:42.109 --> 00:01:44.069
you so much, Michael, for inviting me on the
00:01:44.069 --> 00:01:48.329
podcast. It's a pleasure. I started with a Google
00:01:48.329 --> 00:01:52.829
-affiliated company in Arizona. So they hired
00:01:52.829 --> 00:01:57.349
me actually to help them drive growth for their
00:01:57.349 --> 00:02:00.689
local marketing companies, these local SMBs.
00:02:00.829 --> 00:02:03.579
I don't know if you remember. Going on the map
00:02:03.579 --> 00:02:06.840
and you'll see these little icons and see where
00:02:06.840 --> 00:02:09.719
these little dots companies trying to grow. That's
00:02:09.719 --> 00:02:13.860
what they hired us to do. That was back in 2010.
00:02:14.800 --> 00:02:17.379
They hired us, a group of us, and we were reaching
00:02:17.379 --> 00:02:19.699
out to these small, medium business operators
00:02:19.699 --> 00:02:22.020
and try to help them to grow on the Google Maps.
00:02:22.439 --> 00:02:25.060
So that's how the career started in the digital
00:02:25.060 --> 00:02:28.939
sphere. So I started with them. The company is
00:02:28.939 --> 00:02:31.479
now called Teletech. It's a Google -affiliated
00:02:31.479 --> 00:02:34.229
company. How it works, just to explain again,
00:02:34.490 --> 00:02:37.389
is Google would give us a list of companies that
00:02:37.389 --> 00:02:41.330
they know that they need online growth. And we
00:02:41.330 --> 00:02:42.889
would work behind the scenes to help them with
00:02:42.889 --> 00:02:47.389
Google AdWords and SEO plans so that their business
00:02:47.389 --> 00:02:50.009
can actually grow. grew online. So that's where
00:02:50.009 --> 00:02:52.430
it's all started. That's how I got in the digital
00:02:52.430 --> 00:02:56.030
field. I have a master's in business administration,
00:02:56.289 --> 00:03:01.009
and that was like my first look into digital
00:03:01.009 --> 00:03:09.949
marketing. So I did that up until 2014. And then
00:03:09.949 --> 00:03:12.289
my last thing there was I was actually managing
00:03:12.289 --> 00:03:14.830
a team of about 30 AdWords certified professionals
00:03:14.830 --> 00:03:19.099
doing what I started doing there. timeframe,
00:03:19.300 --> 00:03:22.120
I developed great experience of working with
00:03:22.120 --> 00:03:24.599
these small medium, these healthier practices.
00:03:24.800 --> 00:03:27.620
And from that point, I'm like, you know what?
00:03:27.719 --> 00:03:31.560
I believe I could start a business based on this.
00:03:31.699 --> 00:03:34.080
I could start a business based on my experience,
00:03:34.319 --> 00:03:37.819
helping these small private practices to grow
00:03:37.819 --> 00:03:41.960
online. And in 2015, my family and I, we moved
00:03:41.960 --> 00:03:44.370
from Arizona, Scottsdale, Arizona. To Atlanta.
00:03:44.750 --> 00:03:48.569
And I work for this company as their search marketing
00:03:48.569 --> 00:03:51.409
manager for just a year, a brief stint. But the
00:03:51.409 --> 00:03:53.550
idea was always to start my own business. So
00:03:53.550 --> 00:03:57.069
I started the business end of 2015, 2016, called
00:03:57.069 --> 00:04:01.009
The Right Consult, where we... We focus on driving
00:04:01.009 --> 00:04:05.110
visibility for local businesses. So at that point,
00:04:05.110 --> 00:04:08.830
when I started, I was doing it for not focused
00:04:08.830 --> 00:04:11.810
on healthcare at that point. So we were all over
00:04:11.810 --> 00:04:14.610
the spectrum. We were doing it for roofers, plumbers,
00:04:14.650 --> 00:04:18.110
each of our companies. And it was working, but
00:04:18.110 --> 00:04:20.709
we found a sweet spot with health and wellness
00:04:20.709 --> 00:04:23.649
practices. And our portfolio started to grow
00:04:23.649 --> 00:04:25.670
in that era. And then we decided to niche it
00:04:25.670 --> 00:04:30.189
out in 2018. We decided to niche it out, and
00:04:30.189 --> 00:04:32.449
we started to just focus on health and wellness
00:04:32.449 --> 00:04:35.610
practices since then. And now we're in 2026,
00:04:35.730 --> 00:04:37.930
so eight years going on. We're just focusing
00:04:37.930 --> 00:04:40.449
on healthcare practices, and that's where I'm
00:04:40.449 --> 00:04:43.889
at today. That sounds great. That was quite an
00:04:43.889 --> 00:04:46.790
adventure, I would say. Okay, a little bit of
00:04:46.790 --> 00:04:48.569
a rollercoaster ride, but we're getting there.
00:04:48.750 --> 00:04:50.930
Okay, let me hit you up with some questions.
00:04:51.970 --> 00:04:55.750
In healthcare, people don't just choose a service.
00:04:56.269 --> 00:05:00.250
They choose someone they trust. How does networking
00:05:00.250 --> 00:05:03.310
in this field differ from networking in other
00:05:03.310 --> 00:05:06.850
industries? It's even more so than any other
00:05:06.850 --> 00:05:09.589
industry in terms of healthcare. Because if you're
00:05:09.589 --> 00:05:12.529
choosing a doctor, you're going to scrutinize
00:05:12.529 --> 00:05:15.149
more. You're going to go in depth on their review
00:05:15.149 --> 00:05:17.509
more because this is your health you're talking
00:05:17.509 --> 00:05:19.829
about. It's where you can get away with someone
00:05:19.829 --> 00:05:22.610
maybe doing something messed up with your plumbing,
00:05:22.730 --> 00:05:25.029
or you can say, you know what, I'll find someone
00:05:25.029 --> 00:05:27.709
else. But if you go to a wrong dentist, a dentist
00:05:27.709 --> 00:05:29.889
that is not fully qualified and the reviews are
00:05:29.889 --> 00:05:32.389
bad, and then you have a bad experience, then
00:05:32.389 --> 00:05:35.290
that could obviously impact your health. So even
00:05:35.290 --> 00:05:38.089
with healthcare, with this as a backdrop, as
00:05:38.089 --> 00:05:40.889
a healthcare professional, you have to ensure
00:05:40.889 --> 00:05:44.709
that you prioritize trust. And that's where your
00:05:44.709 --> 00:05:48.149
brand comes in play as a very important aspect
00:05:48.149 --> 00:05:51.250
of what you do. Because when people are searching
00:05:51.250 --> 00:05:54.709
for you, they go directly and look at what other
00:05:54.709 --> 00:05:58.610
people are saying about you. So trust is heightened
00:05:58.610 --> 00:06:00.990
for healthcare practices. And as a healthcare
00:06:00.990 --> 00:06:06.050
practitioner, that has to be the top of the mind
00:06:06.050 --> 00:06:07.850
of when you're doing branding and when you're
00:06:07.850 --> 00:06:11.610
trying to put the best face out there. Absolutely.
00:06:11.689 --> 00:06:15.790
And this falls right in line with your networking,
00:06:15.910 --> 00:06:19.089
I'd say, mantra. You know, if they know you,
00:06:19.149 --> 00:06:21.470
if they like you and they trust you, then they're
00:06:21.470 --> 00:06:24.029
going to do business with you. And that really
00:06:24.029 --> 00:06:27.370
falls. Everybody knows everybody. That's what
00:06:27.370 --> 00:06:29.930
I believe anyway, especially where we live in
00:06:29.930 --> 00:06:33.689
Georgia. Right. Everybody knows. Right. But everybody
00:06:33.689 --> 00:06:36.420
doesn't like you. Right. So that narrows the
00:06:36.420 --> 00:06:39.740
scope down just a little bit. And trust you,
00:06:39.839 --> 00:06:43.980
that is such an important factor of whether you're
00:06:43.980 --> 00:06:46.439
speaking to them directly, speaking to them in
00:06:46.439 --> 00:06:49.899
an audience. If you don't have the trust that
00:06:49.899 --> 00:06:53.279
goes into it, then you lost. You do. You do.
00:06:53.379 --> 00:06:55.870
And while you're talking, what comes back? to
00:06:55.870 --> 00:06:58.350
mind, I was in BNI for a period of time, that
00:06:58.350 --> 00:07:01.709
VCP, visibility, credibility leads to profitability.
00:07:02.029 --> 00:07:05.569
The health and wellness space, that is even more
00:07:05.569 --> 00:07:08.990
important to have that credibility and as a practitioner,
00:07:09.149 --> 00:07:11.430
because if you're not credible in what you're
00:07:11.430 --> 00:07:15.350
doing, that's your business right there. So trust
00:07:15.350 --> 00:07:19.399
is, glad you point out trust. That's where we
00:07:19.399 --> 00:07:22.420
are today. And it's even going to be more important
00:07:22.420 --> 00:07:26.319
in this AI arena and this new era, because this
00:07:26.319 --> 00:07:28.939
new era where I know you, maybe I'm going, maybe
00:07:28.939 --> 00:07:30.300
you have some questions about this and you're
00:07:30.300 --> 00:07:32.660
going that kind of dabbling that direction, but
00:07:32.660 --> 00:07:36.319
where you can get content all over the place,
00:07:36.399 --> 00:07:40.160
where you have AI videos and all this type of
00:07:40.160 --> 00:07:43.480
content out there, it's even more important that
00:07:43.480 --> 00:07:47.230
you understand. Your practitioner and the person
00:07:47.230 --> 00:07:49.350
behind the scene or the organization behind the
00:07:49.350 --> 00:07:51.829
scene and what they're doing. That's why it's
00:07:51.829 --> 00:07:54.610
important. I talk to my clients, my doctors all
00:07:54.610 --> 00:07:57.389
the time that it's so important for you to be
00:07:57.389 --> 00:07:59.389
out there. Put a face out there. They want to
00:07:59.389 --> 00:08:00.990
see you. They want to know more about you. They
00:08:00.990 --> 00:08:04.310
want to not just see in some post and hear about
00:08:04.310 --> 00:08:07.410
you. They want to know you to build that trust
00:08:07.410 --> 00:08:09.870
and loyalty. And at the end of the day, that's
00:08:09.870 --> 00:08:13.189
what stands. Absolutely. And you have to realize
00:08:13.189 --> 00:08:17.910
that AI is a tool, right? It's a tool that you
00:08:17.910 --> 00:08:21.949
use. Now, like ChatGPT, now I know there's a
00:08:21.949 --> 00:08:24.769
plethora of other programs out there, but let's
00:08:24.769 --> 00:08:28.769
use ChatGPT. It scours the internet for your
00:08:28.769 --> 00:08:32.210
information. Now, you know as well as I do that
00:08:32.210 --> 00:08:35.289
all that information isn't correct. Otherwise,
00:08:35.429 --> 00:08:38.470
it would be right. So if you don't have that
00:08:38.470 --> 00:08:41.090
person that you trust, if you don't have that
00:08:41.090 --> 00:08:44.450
face to face of that person, then what do you
00:08:44.450 --> 00:08:46.169
really have? You just have a lot of information,
00:08:46.409 --> 00:08:50.889
a lot of content, and 70 % of it may be correct.
00:08:51.149 --> 00:08:55.590
But that means that 30 % is wrong. And you have
00:08:55.590 --> 00:08:58.360
to make that decision. All right. And before
00:08:58.360 --> 00:08:59.720
you touch the other question, and that's why
00:08:59.720 --> 00:09:03.820
we are big on conversion optimization with the
00:09:03.820 --> 00:09:07.139
same backdrop. Because sometimes clients, doctors,
00:09:07.539 --> 00:09:10.320
they may be big on these, we call vanity metrics
00:09:10.320 --> 00:09:12.519
and these KPIs where, hey, we're getting a lot
00:09:12.519 --> 00:09:14.559
of traffic, a lot of traffic all over the place.
00:09:14.600 --> 00:09:16.759
It's looking good in Google Analytics. But if
00:09:16.759 --> 00:09:19.179
you're getting a lot of traffic and then it's
00:09:19.179 --> 00:09:21.200
not converting, they're not the right customers.
00:09:21.379 --> 00:09:23.840
They're not the right patients. Then you're losing.
00:09:24.000 --> 00:09:26.320
And that's how conversion optimization is so
00:09:26.320 --> 00:09:29.419
important. so that we can fine -tune, look at
00:09:29.419 --> 00:09:31.580
all the information out there, fine -tune what's
00:09:31.580 --> 00:09:34.100
happening, and ensure that potential patient
00:09:34.100 --> 00:09:37.000
is connected with that practitioner the right
00:09:37.000 --> 00:09:39.299
way, and they can book an appointment and they
00:09:39.299 --> 00:09:41.159
could get that business. So I just wanted to
00:09:41.159 --> 00:09:43.840
point the importance of comfort. Absolutely.
00:09:43.840 --> 00:09:46.460
Listen, you point all you want. This is your
00:09:46.460 --> 00:09:50.779
show. Okay. What does a healthcare professional
00:09:50.779 --> 00:09:54.879
say? or avoid saying in a first conversation
00:09:54.879 --> 00:09:59.799
that immediately builds credibility. They don't
00:09:59.799 --> 00:10:01.519
want to talk about their failures. They don't
00:10:01.519 --> 00:10:03.840
want to say, you know what, a client came there
00:10:03.840 --> 00:10:06.399
the other day and the operation, this, we would
00:10:06.399 --> 00:10:08.240
try to do a root canal and it just never worked
00:10:08.240 --> 00:10:10.759
out. You don't want to, you know, obviously you
00:10:10.759 --> 00:10:13.440
want to stay away from that. And I would say
00:10:13.440 --> 00:10:17.720
what you want to put forward is that credibility.
00:10:18.019 --> 00:10:20.659
Anything that has to do with that, that strengthens
00:10:20.659 --> 00:10:23.580
your credibility, right? We always push your
00:10:23.580 --> 00:10:26.460
ratings, your reviews, the testimonials. You
00:10:26.460 --> 00:10:29.480
want to have that on your cart. When they go
00:10:29.480 --> 00:10:31.159
into your dental practice, you want to see that
00:10:31.159 --> 00:10:34.600
somewhere up front. Your text messages, your
00:10:34.600 --> 00:10:37.279
email communication, you want to highlight some
00:10:37.279 --> 00:10:41.419
of those testimonials. Potential patients and
00:10:41.419 --> 00:10:44.580
prospective patients, they want to hear what
00:10:44.580 --> 00:10:47.379
the other patients experience. They want to hear
00:10:47.379 --> 00:10:49.700
about you and how you deal with them. So as a
00:10:49.700 --> 00:10:51.980
practitioner, what you have to do in promoting
00:10:51.980 --> 00:10:54.220
your business, you have to highlight that. Because
00:10:54.220 --> 00:10:56.779
we as humans, we're copycats, right? We want
00:10:56.779 --> 00:10:59.480
to be associated with the success stories and
00:10:59.480 --> 00:11:03.340
with the doctors that are actually, that they're
00:11:03.340 --> 00:11:06.019
credible and doing well. Yes. You want success.
00:11:06.139 --> 00:11:08.700
You don't want to suck wind. So I understand
00:11:08.700 --> 00:11:13.559
that. Okay. Many practices rely on referrals,
00:11:13.700 --> 00:11:16.519
what you were just talking about. What relationships
00:11:16.519 --> 00:11:20.200
actually drive consistent patient growth behind
00:11:20.200 --> 00:11:25.200
the scenes? I would say, and even from my experience
00:11:25.200 --> 00:11:27.059
as a company, since we have been established,
00:11:27.700 --> 00:11:32.480
I would say we get 80 % of our new clients, they
00:11:32.480 --> 00:11:35.320
are from referrals. They're from existing clients.
00:11:35.799 --> 00:11:38.919
Referral is important in such a way that it's
00:11:38.919 --> 00:11:41.860
always the best thing when your clients tell
00:11:41.860 --> 00:11:44.700
your story. Because when your clients tell your
00:11:44.700 --> 00:11:47.240
story or when the patients tell your story, going
00:11:47.240 --> 00:11:51.120
back to testimonials, that heightens that credibility,
00:11:51.299 --> 00:11:54.740
that heightens that trust. So I would say in
00:11:54.740 --> 00:11:57.500
terms of referrals and the importance, you want
00:11:57.500 --> 00:12:00.320
to ensure as a practitioner, you want to ensure
00:12:00.320 --> 00:12:03.860
that you treat every patient well. follow up,
00:12:03.860 --> 00:12:06.500
ensure that they have that white glove treatment.
00:12:06.820 --> 00:12:09.159
Same with business owners. You want to ensure
00:12:09.159 --> 00:12:12.039
that your clients, they're satisfied. Don't just
00:12:12.039 --> 00:12:14.080
try and nickel and dime them and try and just
00:12:14.080 --> 00:12:16.259
get your money and then take it from there. Because
00:12:16.259 --> 00:12:18.360
you may get the money, but at the end of the
00:12:18.360 --> 00:12:20.320
day, you may lose business in the back end because
00:12:20.320 --> 00:12:23.200
they're not going to refer you. So that relationship
00:12:23.200 --> 00:12:26.779
upfront is so important. And you have to nurture
00:12:26.779 --> 00:12:29.899
that. You have to nurture that. And so that...
00:12:30.090 --> 00:12:32.309
obviously in the future, they will be your biggest
00:12:32.309 --> 00:12:35.789
cheerleader. Absolutely. There's a book that
00:12:35.789 --> 00:12:40.549
comes to mind. It's called Raving Fans by Ken
00:12:40.549 --> 00:12:47.629
Blanchard. And I used to buy 15 copies at a time.
00:12:48.190 --> 00:12:50.090
I used to be in the mortgage business and I used
00:12:50.090 --> 00:12:53.269
to hand it out to my realtors and say, look,
00:12:53.350 --> 00:12:56.750
this is a 45 minute read. Read this book because
00:12:56.750 --> 00:12:58.669
it'll give you the base of customer service.
00:12:58.809 --> 00:13:01.289
And if you follow these guidelines, you'll never
00:13:01.289 --> 00:13:06.299
go wrong. And he wrote the One Minute Manager
00:13:06.299 --> 00:13:09.820
and things like that. But Raving Fans, if you
00:13:09.820 --> 00:13:13.299
can pick it up, that is the book to pick up just
00:13:13.299 --> 00:13:16.120
to start out with customer service. But yes,
00:13:16.279 --> 00:13:18.860
everything you said is right on the money. Of
00:13:18.860 --> 00:13:22.779
course. I want to touch before you jump in the
00:13:22.779 --> 00:13:25.340
next question. One of the things that we find,
00:13:25.440 --> 00:13:27.519
and I'm just going to talk from the healthcare,
00:13:27.659 --> 00:13:30.399
health and wellness perspective, is that traditionally
00:13:30.399 --> 00:13:33.740
doctors rely a lot on referrals only. They rely
00:13:33.740 --> 00:13:37.039
on that. So we have to, what we push and what
00:13:37.039 --> 00:13:39.659
we discuss with them, and most of the time is
00:13:39.659 --> 00:13:43.940
that... In today's age, you have to have a multifaceted
00:13:43.940 --> 00:13:47.299
strategy in terms of digital strategy. You can't
00:13:47.299 --> 00:13:50.759
just rely just alone on referrals. Because I
00:13:50.759 --> 00:13:53.659
always say, hey, what if someone is new in the
00:13:53.659 --> 00:13:56.039
era and they're looking for a dentist? They don't
00:13:56.039 --> 00:13:58.399
know anyone. What are they going to do? They're
00:13:58.399 --> 00:14:01.539
going to search for dentists in Alpharetta, dentists
00:14:01.539 --> 00:14:04.019
in Johns Creek or Roswell. And then guess what?
00:14:04.200 --> 00:14:06.600
Whoever shows up. That's what they're going to
00:14:06.600 --> 00:14:08.600
click. And they're going to go to their website
00:14:08.600 --> 00:14:10.580
and they're going to learn more about that doctor
00:14:10.580 --> 00:14:12.899
and they get that business. I just want to touch
00:14:12.899 --> 00:14:15.620
the point that although referral is good in this
00:14:15.620 --> 00:14:18.360
day and age, you have to have a multifaceted
00:14:18.360 --> 00:14:20.820
strategy. You have to have a digital footprint
00:14:20.820 --> 00:14:24.340
and you have to have, now my wife's in web design
00:14:24.340 --> 00:14:28.500
on the corporate level, right? A hundred pages
00:14:28.500 --> 00:14:32.970
as a website. And the importance of having the
00:14:32.970 --> 00:14:36.429
first impression when the customer first goes
00:14:36.429 --> 00:14:40.629
into the website and sees you, you have three
00:14:40.629 --> 00:14:44.570
seconds either to make it or break it. Yep. And
00:14:44.570 --> 00:14:47.070
so that digital footprint is so important. So
00:14:47.070 --> 00:14:49.549
you have to put a little money up front. You
00:14:49.549 --> 00:14:51.169
have to make it look nice and everything else
00:14:51.169 --> 00:14:54.029
like that. But your content is very important
00:14:54.029 --> 00:14:57.029
and your referrals, your reviews, everything
00:14:57.029 --> 00:15:00.120
else. It all has to be there. Yes. Because otherwise
00:15:00.120 --> 00:15:02.059
they're going to click right through the list.
00:15:02.720 --> 00:15:05.500
Definitely. And not only that, your message must
00:15:05.500 --> 00:15:09.940
be uniform and clear. So while you speak on referrals,
00:15:10.080 --> 00:15:13.100
while you present yourself online on these different
00:15:13.100 --> 00:15:16.240
channels, it has to be uniform. And again, that
00:15:16.240 --> 00:15:18.039
goes back to the trust we're talking about. It
00:15:18.039 --> 00:15:20.960
goes back to the credibility. Yes, absolutely.
00:15:21.279 --> 00:15:25.419
Absolutely. Okay. How do doctors and providers
00:15:26.090 --> 00:15:29.269
unintentionally limit their growth by focusing
00:15:29.269 --> 00:15:34.059
only on marketing instead of relationships. I
00:15:34.059 --> 00:15:35.960
see that too. I see that. And that's the other
00:15:35.960 --> 00:15:38.379
side of what we're talking about, just focusing
00:15:38.379 --> 00:15:41.019
on referral and not the digital side. But yes,
00:15:41.200 --> 00:15:44.059
we have seen some doctors based on our audits
00:15:44.059 --> 00:15:46.799
and all that. They do a lot online. They do a
00:15:46.799 --> 00:15:49.759
lot of Google ads, SEO. They're big on YouTube
00:15:49.759 --> 00:15:52.159
and all that, but they don't build the connections.
00:15:52.320 --> 00:15:54.639
For instance, a chiropractor client, they don't
00:15:54.639 --> 00:15:56.500
build that connection with a sports medicine
00:15:56.500 --> 00:15:58.779
doctor or pain management clinic. They don't
00:15:58.779 --> 00:16:01.419
build that referral, which that referral network,
00:16:01.779 --> 00:16:04.980
which would limit. them from scaling that practice.
00:16:05.580 --> 00:16:09.259
It is so important, again, to have that multifaceted
00:16:09.259 --> 00:16:11.919
approach to not only to healthcare practice,
00:16:12.039 --> 00:16:14.899
but to business on a whole, where you touch all
00:16:14.899 --> 00:16:17.279
the different areas, not just focusing on the
00:16:17.279 --> 00:16:19.639
digital side, but yeah, build that referral network
00:16:19.639 --> 00:16:22.360
because at the end of the day, people like who
00:16:22.360 --> 00:16:24.820
they love and trust. And Michael, I want to tell
00:16:24.820 --> 00:16:27.759
you, if someone, if a customer comes to me and
00:16:27.759 --> 00:16:30.659
say, hey, I know Michael, and I'm going to want
00:16:30.659 --> 00:16:33.840
to deal with Michael. If some... Or maybe I said
00:16:33.840 --> 00:16:37.440
it the wrong way. If you send someone to me,
00:16:37.639 --> 00:16:39.720
more likely they're going to want to do business
00:16:39.720 --> 00:16:43.500
with me, right? Because they know you and you
00:16:43.500 --> 00:16:46.320
know me. And that whole circle creates trust.
00:16:47.159 --> 00:16:49.940
Absolutely. And I would be putting my reputation
00:16:49.940 --> 00:16:55.419
on the line for it. So if I'm that trustworthy
00:16:55.419 --> 00:16:58.039
and they trust me, they would undoubtedly trust
00:16:58.039 --> 00:17:01.799
you. You know, that's the way it works. But you
00:17:01.799 --> 00:17:05.400
must have a person in your office or in your
00:17:05.400 --> 00:17:08.680
sphere somewhere that handles those relationships
00:17:08.680 --> 00:17:13.619
because in this AI world, through Zoom and through
00:17:13.619 --> 00:17:16.380
everything else, you don't have that relationship.
00:17:17.109 --> 00:17:19.349
You don't have that touch. You don't have that
00:17:19.349 --> 00:17:22.750
person -to -person relationship. And you need
00:17:22.750 --> 00:17:26.089
somebody to gently finesse that relationship.
00:17:26.130 --> 00:17:29.250
Even if it's like once a month, you need somebody
00:17:29.250 --> 00:17:32.869
to go over that relationship with you. Okay.
00:17:33.950 --> 00:17:38.009
Agreed. Where does digital presence support trust?
00:17:38.470 --> 00:17:41.789
And where can it actually weaken it if it's done
00:17:41.789 --> 00:17:45.950
poorly? That's a great point. And we spoke about
00:17:45.950 --> 00:17:48.309
the, even touching back on the website, we spoke
00:17:48.309 --> 00:17:51.569
about it before. Just imagine there's a potential
00:17:51.569 --> 00:17:54.730
client out there and they're searching, they
00:17:54.730 --> 00:17:56.309
want to know more about your business, right?
00:17:56.630 --> 00:17:59.269
And they can't find your website. They put in
00:17:59.269 --> 00:18:01.170
here, you gave them a URL, they're searching
00:18:01.170 --> 00:18:03.930
or it's loading or it's just non -existent. So
00:18:03.930 --> 00:18:05.769
that's a turnoff right there. That's a trust
00:18:05.769 --> 00:18:08.089
issue. That's a credibility issue because it
00:18:08.089 --> 00:18:11.599
tells them that, hey. You you're in business,
00:18:11.680 --> 00:18:13.960
but you don't see it as important to to have
00:18:13.960 --> 00:18:16.400
a website to cater for people who are actually
00:18:16.400 --> 00:18:18.279
searching. So that's a red flag right there.
00:18:18.440 --> 00:18:21.819
That's a big red flag. Or if you go on a website
00:18:21.819 --> 00:18:25.279
and it has nothing to do with what the doctor
00:18:25.279 --> 00:18:28.319
does, it's all over the place. It's not it's
00:18:28.319 --> 00:18:31.460
not legible. It's not it's not clear. It's not
00:18:31.460 --> 00:18:33.920
giving them the information that they need. And
00:18:33.920 --> 00:18:36.769
that could turn off a lot of people. and from
00:18:36.769 --> 00:18:39.309
your business. So that's why, as you mentioned
00:18:39.309 --> 00:18:41.230
before, we mentioned that digital footprint,
00:18:41.450 --> 00:18:43.269
that digital, we call it digital front door,
00:18:43.410 --> 00:18:46.309
that business when you're not sleeping, that
00:18:46.309 --> 00:18:49.710
website, it needs to be laid out. It needs to
00:18:49.710 --> 00:18:52.829
speak your language and it needs to communicate
00:18:52.829 --> 00:18:55.250
with your potential clients. And that's how you
00:18:55.250 --> 00:18:58.569
strengthen your business digitally. And also
00:18:58.569 --> 00:19:01.609
one little thing I want to add to that is that
00:19:01.609 --> 00:19:03.910
you have to make it easy for them to contact
00:19:03.910 --> 00:19:09.299
you. So you have a well -designed website that
00:19:09.299 --> 00:19:12.720
loads fast, right? But that point of contact
00:19:12.720 --> 00:19:15.759
that has to be readily accessible saying, okay,
00:19:15.819 --> 00:19:18.160
I'm just going to call him. I'm going to use
00:19:18.160 --> 00:19:20.339
a chat box. I'm going to do something, but I'm
00:19:20.339 --> 00:19:23.279
going to contact him somehow. And all that has
00:19:23.279 --> 00:19:26.779
to be laid out and they have to look at it and
00:19:26.779 --> 00:19:28.940
see it. Probably what we say in three seconds.
00:19:29.380 --> 00:19:32.319
Yeah. You have about that long. To find out,
00:19:32.339 --> 00:19:34.460
say, you know what? I don't like this. I don't
00:19:34.460 --> 00:19:37.579
like this. I'm turned off. Next. Because people
00:19:37.579 --> 00:19:41.420
right now don't have that sense of, I'm just
00:19:41.420 --> 00:19:44.079
going to, okay, I'm going to take my time. I'm
00:19:44.079 --> 00:19:46.240
going to go through it. People aren't like that.
00:19:46.400 --> 00:19:48.259
They want to go through it. They want an answer
00:19:48.259 --> 00:19:51.480
right away. No, we're quick. Our attention span
00:19:51.480 --> 00:19:53.619
is limited because there's information all over
00:19:53.619 --> 00:19:55.880
the place. If you're a dentist, there are dental
00:19:55.880 --> 00:19:57.279
practices all over the place. Your chiropractor
00:19:57.279 --> 00:19:59.039
is all over the place. So we have no time to
00:19:59.039 --> 00:20:02.259
search and understand who you are. You have to
00:20:02.259 --> 00:20:05.240
make it easy for us. And that's why, just to
00:20:05.240 --> 00:20:07.819
go back to one of our main things that we offer
00:20:07.819 --> 00:20:10.539
is conversion optimization. That's important
00:20:10.539 --> 00:20:13.519
because what we do for clients, we can assess
00:20:13.519 --> 00:20:16.079
their funnel. We see how through a Google Analytics,
00:20:16.259 --> 00:20:19.039
we look at that report. constantly assess that
00:20:19.039 --> 00:20:22.220
report, see where the bottlenecks are, see when
00:20:22.220 --> 00:20:24.900
someone lands on the website, when they're bouncing,
00:20:25.200 --> 00:20:27.779
what's happening. And then my team and I, we
00:20:27.779 --> 00:20:30.500
can go in and say, hey, we may need to fix that
00:20:30.500 --> 00:20:33.700
form fill, that form on the homepage. Maybe we
00:20:33.700 --> 00:20:35.359
need to put it on another page. Maybe we put
00:20:35.359 --> 00:20:38.839
it at certain areas on the homepage so that we'll
00:20:38.839 --> 00:20:41.640
get that. potential patient to click. So things
00:20:41.640 --> 00:20:45.119
like that we do, our tactics are that we do through
00:20:45.119 --> 00:20:48.359
a conversion optimization program so that we
00:20:48.359 --> 00:20:51.579
can ensure that the process is seamless from
00:20:51.579 --> 00:20:55.519
someone visiting your website to book an appointment
00:20:55.519 --> 00:21:01.220
and come in your practice. Very good. How should
00:21:01.220 --> 00:21:04.819
a medical professional follow up with referral
00:21:04.819 --> 00:21:08.099
partners so the relationship feels collaborative?
00:21:08.670 --> 00:21:12.789
instead of transactional? I would say just constant
00:21:12.789 --> 00:21:16.029
communication. You don't want to reach out to
00:21:16.029 --> 00:21:18.309
your partners when you're asking for a referral,
00:21:18.390 --> 00:21:23.109
right? You want to continue to nurture that relationship.
00:21:23.509 --> 00:21:26.630
You want to continue to learn more about their
00:21:26.630 --> 00:21:29.789
business and just show that interest. It's just
00:21:29.789 --> 00:21:31.859
that we could bring it back to... just networking,
00:21:31.960 --> 00:21:34.779
right? Sometimes you go to networking events
00:21:34.779 --> 00:21:36.900
and people just all just talking about their
00:21:36.900 --> 00:21:38.759
business, just telling you what they want. And
00:21:38.759 --> 00:21:41.680
they don't try to understand your side of business.
00:21:41.940 --> 00:21:44.180
So the relationship seems one way and it doesn't
00:21:44.180 --> 00:21:47.220
seem authentic. And that goes, that's the same
00:21:47.220 --> 00:21:49.500
thing for healthcare practitioners and referral
00:21:49.500 --> 00:21:52.359
partners. You have to show interest in what they're
00:21:52.359 --> 00:21:54.539
doing and help them to scale their business and
00:21:54.539 --> 00:21:57.440
constantly try to find out what's their goals,
00:21:57.559 --> 00:21:59.240
what they're trying to do, how you can help.
00:21:59.450 --> 00:22:03.210
how you can strengthen their business. You said
00:22:03.210 --> 00:22:06.430
it, but you didn't say it. When you go to a networking
00:22:06.430 --> 00:22:08.809
event or meeting somebody, you have to go in
00:22:08.809 --> 00:22:11.450
with what's called a servant's heart. You have
00:22:11.450 --> 00:22:15.470
to go in saying, what can I do to help you? Because
00:22:15.470 --> 00:22:17.490
you have to understand the best way to do that,
00:22:17.589 --> 00:22:21.369
ask them questions and have them talk about themselves.
00:22:22.009 --> 00:22:25.509
Because one thing, you and I both know it, everybody
00:22:25.509 --> 00:22:29.000
loves to talk about. themselves. So if you get
00:22:29.000 --> 00:22:31.940
into a conversation with them, have them talk
00:22:31.940 --> 00:22:34.480
about themselves. And I use something called
00:22:34.480 --> 00:22:40.440
F -O -R -M, family, occupation, recreation, and
00:22:40.440 --> 00:22:42.299
a message that we can get on the same level.
00:22:42.539 --> 00:22:46.319
I talk about husband, wife, sister, brother,
00:22:46.480 --> 00:22:49.240
son, daughter, whatever. Youth sports. I love
00:22:49.240 --> 00:22:51.420
getting on the youth sports because I'll talk
00:22:51.420 --> 00:22:54.140
to them all day long. The recreation, they like
00:22:54.140 --> 00:22:56.880
to go boating, skiing, surfing. Well, what do
00:22:56.880 --> 00:22:59.259
they like to do? Have them talk about themselves
00:22:59.259 --> 00:23:03.140
because as they're talking, that wall between
00:23:03.140 --> 00:23:07.319
you is coming down and that trust factor is going
00:23:07.319 --> 00:23:10.920
up. And once the trust factor goes up, then you're
00:23:10.920 --> 00:23:13.980
in like Flint. But I always hit them with a line.
00:23:14.759 --> 00:23:17.660
I say it's a line, okay? It's not really a line,
00:23:17.720 --> 00:23:23.519
but... I look at them. After I finish, I say,
00:23:23.599 --> 00:23:26.259
you know something, Andre, I like you. I like
00:23:26.259 --> 00:23:28.940
what you do for a living. I like how you do it.
00:23:29.579 --> 00:23:33.859
How can I make you more successful? How can I
00:23:33.859 --> 00:23:37.779
be a good referral source for you? And if I did
00:23:37.779 --> 00:23:41.140
my job correctly, you'll say to me, Mike, I don't
00:23:41.140 --> 00:23:43.160
know what the hell you do yet, and you're trying
00:23:43.160 --> 00:23:46.519
to make me more successful. Exactly. That means
00:23:46.519 --> 00:23:49.930
I hit a home run. And that's all I'm after. Totally
00:23:49.930 --> 00:23:52.430
agree. Totally agree. One of the things that
00:23:52.430 --> 00:23:54.890
came to mind while you were talking is like being
00:23:54.890 --> 00:23:57.509
on LinkedIn, like I would get like tons of emails
00:23:57.509 --> 00:24:00.430
weekly. Andre, buy this from me. Buy this from
00:24:00.430 --> 00:24:03.039
me. You don't even like in my post. You don't
00:24:03.039 --> 00:24:04.519
interact with me. You don't know anything about
00:24:04.519 --> 00:24:06.619
me. You want me to buy something. Same thing.
00:24:06.920 --> 00:24:09.079
And that's one of the mistakes of people who
00:24:09.079 --> 00:24:11.740
are trying to sell online. The whole psychology
00:24:11.740 --> 00:24:14.380
of sales and promoting their business and trying
00:24:14.380 --> 00:24:18.480
to gain people's trust. You can't just push sales
00:24:18.480 --> 00:24:20.900
like that. You have to get to know the person.
00:24:21.059 --> 00:24:23.339
The same thing with networking. Get to know the
00:24:23.339 --> 00:24:25.180
person, understand what they're doing and show
00:24:25.180 --> 00:24:27.720
some interest. Because guess what? Most of those
00:24:27.720 --> 00:24:30.119
emails are just those in -mails. I just delete
00:24:30.119 --> 00:24:32.190
them. I just ignore them because there's no interest
00:24:32.190 --> 00:24:34.450
on my part. All I'm seeing, you're trying to
00:24:34.450 --> 00:24:37.329
sell me something. That's it. You have to bring
00:24:37.329 --> 00:24:41.529
value to the relationship. You have to, and the
00:24:41.529 --> 00:24:44.450
way that I do it, I don't know if many others
00:24:44.450 --> 00:24:47.130
do it this way. This is the way that I teach.
00:24:47.130 --> 00:24:50.950
A lot of my clients go and do this. They bring
00:24:50.950 --> 00:24:54.109
value to the relationship. If they want to connect
00:24:54.109 --> 00:24:56.410
with someone on LinkedIn, if they're a roofing
00:24:56.410 --> 00:25:01.380
company, I found an article. about asphalt versus
00:25:01.380 --> 00:25:06.180
metal roofs. I think you'll find this interesting.
00:25:06.920 --> 00:25:09.220
And send it to them. Do that two, three, four
00:25:09.220 --> 00:25:11.539
times. And they'll finally respond saying, yeah,
00:25:11.559 --> 00:25:13.539
Mike, this was great. This is good information.
00:25:13.960 --> 00:25:16.440
And then you can move into, you want to have
00:25:16.440 --> 00:25:19.539
a cup of coffee, you want to meet virtually or
00:25:19.539 --> 00:25:23.160
something. Ease into that transaction before
00:25:23.160 --> 00:25:28.549
you ask. Yeah. Yeah. That makes sense. You wouldn't
00:25:28.549 --> 00:25:30.710
want to just, if you're trying to get married,
00:25:30.789 --> 00:25:33.410
you wouldn't want to just turn up to a lady and
00:25:33.410 --> 00:25:37.049
say, hey, marry me. You want to build a relationship.
00:25:37.289 --> 00:25:38.869
And that's the same thing with business. You
00:25:38.869 --> 00:25:40.390
want to build a relationship, get the person
00:25:40.390 --> 00:25:44.750
to like and trust you. I'm using that next time.
00:25:44.869 --> 00:25:48.910
I'm telling you right now. I'm using it. Okay.
00:25:49.730 --> 00:25:52.990
Practice expansion often requires new partnerships.
00:25:53.710 --> 00:25:58.609
What networking habits help a provider grow without
00:25:58.609 --> 00:26:01.910
losing the reputation or patient experience?
00:26:02.849 --> 00:26:09.029
And to be honest, in the healthcare space, doctors
00:26:09.029 --> 00:26:13.730
typically don't do a lot of networking. Doctors,
00:26:14.029 --> 00:26:17.809
inherently, naturally, they're conservative.
00:26:19.679 --> 00:26:22.579
I would say they're introverts. They would just
00:26:22.579 --> 00:26:26.140
want to stay behind the scene and work on their
00:26:26.140 --> 00:26:29.000
patients. But I have to encourage them. I'm like,
00:26:29.059 --> 00:26:31.119
Doc, you need to go to these events. You need
00:26:31.119 --> 00:26:34.440
to go there and shake hands and show that you're
00:26:34.440 --> 00:26:37.359
a real person. Go there and just be involved
00:26:37.359 --> 00:26:40.619
with your networking partners and just let them
00:26:40.619 --> 00:26:43.000
know that you believe in them and you want to
00:26:43.000 --> 00:26:45.579
build a relationship with them. So from that...
00:26:45.740 --> 00:26:49.259
backdrop. I would say I don't think healthcare
00:26:49.259 --> 00:26:52.420
practices, they network the right way. I think
00:26:52.420 --> 00:26:54.599
there's an opportunity for healthcare practitioners
00:26:54.599 --> 00:26:57.920
to be out there more. I think they, from my experience
00:26:57.920 --> 00:27:00.480
working with these doctors over the years, I
00:27:00.480 --> 00:27:03.819
think they are a little bit complacent in just
00:27:03.819 --> 00:27:05.980
depending on their referrals, just waiting on
00:27:05.980 --> 00:27:08.779
these referrals, not proactively going out there,
00:27:08.900 --> 00:27:12.190
maybe have a practice the practice manager focusing
00:27:12.190 --> 00:27:16.349
on maybe an event a week or or bi -weekly and
00:27:16.349 --> 00:27:19.029
try to drive the growth that way i think there
00:27:19.029 --> 00:27:22.049
is a great dependence on just inbound referrals
00:27:22.049 --> 00:27:25.450
and i would say and so with that backdrop you're
00:27:25.450 --> 00:27:27.430
right i think there could be an opportunity in
00:27:27.430 --> 00:27:30.230
in that era for healthcare practices to actually
00:27:30.230 --> 00:27:32.509
network more and even from we you'll see it in
00:27:32.509 --> 00:27:35.269
the chamber you'll see most of the practices
00:27:35.269 --> 00:27:36.650
are part of the chamber but they don't really
00:27:36.650 --> 00:27:40.000
show up i was talking to I was talking to a potential
00:27:40.000 --> 00:27:42.200
client earlier this week and they were like,
00:27:42.220 --> 00:27:46.140
Andre, I know my doctor and I, this was an office
00:27:46.140 --> 00:27:49.099
manager. We have wanted to do this for years,
00:27:49.220 --> 00:27:52.500
but we just don't know how to go there and network
00:27:52.500 --> 00:27:54.039
and put ourselves out there. And we're going
00:27:54.039 --> 00:27:55.500
to try it this year. We're going to do it. We're
00:27:55.500 --> 00:27:57.480
going to do it because it's important because
00:27:57.480 --> 00:28:00.440
things are so competitive. It's so competitive
00:28:00.440 --> 00:28:04.579
now. You have to network and create that referral
00:28:04.579 --> 00:28:07.720
base and strengthen the referral partners. to
00:28:07.720 --> 00:28:10.519
couple with your digital strategy. And that's
00:28:10.519 --> 00:28:13.200
what I encourage these practices to do. Not only
00:28:13.200 --> 00:28:15.200
build it from a digital perspective, but you
00:28:15.200 --> 00:28:19.200
have to make it multifaceted. You just described
00:28:19.200 --> 00:28:23.920
my ideal client. Those are exactly the people
00:28:23.920 --> 00:28:27.799
that I go after, that I try to contact and try
00:28:27.799 --> 00:28:32.440
to tell them, say, look, you are here. You have
00:28:32.440 --> 00:28:38.109
to be here. to learn how to get along with people,
00:28:38.230 --> 00:28:41.769
to network with people, because most of the time,
00:28:41.789 --> 00:28:45.309
they become wallflowers. They'll go there, they'll
00:28:45.309 --> 00:28:48.089
take a drink to the wall, and they'll stay there,
00:28:48.230 --> 00:28:51.250
and they'll kick around until somebody notices
00:28:51.250 --> 00:28:54.269
them or somebody says something to them. What
00:28:54.269 --> 00:28:58.599
I teach them is how to... go out. Like when I
00:28:58.599 --> 00:29:01.500
teach an introvert, a third of my clients are
00:29:01.500 --> 00:29:05.079
introverts and I teach them how to go out and
00:29:05.079 --> 00:29:08.140
really enjoy themselves. And if I were to say
00:29:08.140 --> 00:29:11.359
that to one of your doctors or an introvert,
00:29:11.380 --> 00:29:14.279
he'll look at me like I have six heads. I'm not
00:29:14.279 --> 00:29:17.039
going to enjoy that. There you go. There you
00:29:17.039 --> 00:29:21.119
go. And that takes repetition and be active as
00:29:21.119 --> 00:29:23.759
a networker to really build that up, build that
00:29:23.759 --> 00:29:26.259
confidence to know that you don't go in the room
00:29:26.259 --> 00:29:29.420
and just stay in the corner. And you have to
00:29:29.420 --> 00:29:32.119
engage and show that you're willing to learn
00:29:32.119 --> 00:29:34.140
more about people and build that relationship.
00:29:34.579 --> 00:29:37.259
You said it. They have to be willing to learn.
00:29:37.799 --> 00:29:41.539
And a lot of them know they have to, but they're
00:29:41.539 --> 00:29:44.440
not willing to learn. There's a big difference.
00:29:44.859 --> 00:29:49.119
Okay. What mistakes do healthcare professionals
00:29:49.119 --> 00:29:53.140
make when communicating their value to other
00:29:53.140 --> 00:29:58.740
professionals in their network? I think, I mean,
00:29:58.819 --> 00:30:02.259
I could piggyback again on. on trying to talk
00:30:02.259 --> 00:30:05.160
about themselves, their credentials, and what
00:30:05.160 --> 00:30:07.480
they have done in the past, and how big they
00:30:07.480 --> 00:30:11.960
are in their era of expertise. But at the end
00:30:11.960 --> 00:30:14.119
of the day, those referral partners also, they
00:30:14.119 --> 00:30:18.930
want to see that you care about them. They want
00:30:18.930 --> 00:30:21.589
to see that you have their interests at heart.
00:30:21.750 --> 00:30:25.130
So the mistake that they oftentimes make is trying
00:30:25.130 --> 00:30:28.650
to focus on themselves too much and their accomplishments
00:30:28.650 --> 00:30:33.609
versus trying to find strategic ways to get them,
00:30:33.630 --> 00:30:35.930
those partners to buy in and stay loyal to them.
00:30:36.789 --> 00:30:40.150
Yes. And because honestly, nobody wants to hear
00:30:40.150 --> 00:30:43.130
about you. Nobody wants to hear about my accomplishments,
00:30:43.390 --> 00:30:45.230
the way I'm written up or anything else like
00:30:45.230 --> 00:30:48.400
that. They don't care. They just have to. So
00:30:48.400 --> 00:30:53.000
you're right. Okay. How can someone build strong
00:30:53.000 --> 00:30:56.460
referral relationships with professionals who
00:30:56.460 --> 00:30:59.700
serve the same patient population, but different
00:30:59.700 --> 00:31:04.039
specialties? And it goes back to what we were
00:31:04.039 --> 00:31:06.859
saying earlier. I would touch back on the whole
00:31:06.859 --> 00:31:11.019
BNI phrase again, giver's gain, right? Giver's
00:31:11.019 --> 00:31:14.200
gain. As a healthcare practitioner. How can you
00:31:14.200 --> 00:31:16.259
put all that effort to give to that referral
00:31:16.259 --> 00:31:18.420
partner? Let them feel good about themselves.
00:31:18.740 --> 00:31:23.279
Let them feel valued. Show interest in terms
00:31:23.279 --> 00:31:25.980
of what they're doing. And then they will be
00:31:25.980 --> 00:31:27.859
your raving fans, as you mentioned in that book.
00:31:28.160 --> 00:31:31.380
They will be your raving fans at the end of the
00:31:31.380 --> 00:31:34.740
day. And that relationship could turn into something
00:31:34.740 --> 00:31:37.279
great for your business. So it goes back to what
00:31:37.279 --> 00:31:40.480
we have been talking about in being intentional.
00:31:41.259 --> 00:31:44.240
as a business or a practice owner to try to,
00:31:44.240 --> 00:31:47.799
you know, focus on helping your referral partners,
00:31:48.059 --> 00:31:51.160
show interest, not just want to sit back and
00:31:51.160 --> 00:31:53.839
get those referrals and don't really care or
00:31:53.839 --> 00:31:56.380
show little to no interest. So from that side
00:31:56.380 --> 00:31:59.380
of things, I would say show intent, show interest
00:31:59.380 --> 00:32:02.660
and be intentional in how you cultivate the relationship
00:32:02.660 --> 00:32:07.240
with those partners. Very good. All right. Let's
00:32:07.240 --> 00:32:10.700
bring this podcast full circle. If a listener
00:32:10.700 --> 00:32:14.220
wants to create steady, relationship -driven
00:32:14.220 --> 00:32:18.299
growth over the next year, what one networking
00:32:18.299 --> 00:32:20.940
behavior would you recommend that they start
00:32:20.940 --> 00:32:26.160
immediately? Fine. Understand your niche. Understand
00:32:26.160 --> 00:32:32.000
your ideal customer, right? Understand who you're
00:32:32.000 --> 00:32:34.339
trying to target. And guess what? You're going
00:32:34.339 --> 00:32:36.849
to go where these people are hanging out. You're
00:32:36.849 --> 00:32:38.390
going to go to these events where these people
00:32:38.390 --> 00:32:41.369
are hanging out and then you'll meet them. Or
00:32:41.369 --> 00:32:44.309
from, say, take it back to from a healthcare
00:32:44.309 --> 00:32:46.869
practice. You're a chiropractor. Sports medicine
00:32:46.869 --> 00:32:49.390
doctors could be a great referrals, right? You
00:32:49.390 --> 00:32:52.450
want to go to events where these guys show up
00:32:52.450 --> 00:32:54.410
or the environment where you find some of these
00:32:54.410 --> 00:32:57.109
guys or some personal injury lawyers because
00:32:57.109 --> 00:32:59.910
they will refer to you as a chiropractor. You
00:32:59.910 --> 00:33:03.490
want to go in their arena. find where they show
00:33:03.490 --> 00:33:05.690
up and build that and cultivate that relationship.
00:33:05.910 --> 00:33:07.869
And then in the end, you can scale your business
00:33:07.869 --> 00:33:11.210
that way. Because guess what? They would be the
00:33:11.210 --> 00:33:13.990
best one to send you that ideal customer that
00:33:13.990 --> 00:33:17.210
you're looking for. Yes, absolutely. Absolutely.
00:33:17.630 --> 00:33:20.829
Andre, this was great. I loved having you on
00:33:20.829 --> 00:33:24.970
as a guest. If somebody wanted to have you consult
00:33:24.970 --> 00:33:28.009
with them, become a client of yours, or just
00:33:28.009 --> 00:33:30.869
to say hello, what's the best way for them to
00:33:30.869 --> 00:33:33.720
get hold of you? They could jump on our website.
00:33:34.039 --> 00:33:37.160
It's therightconsult .com. That's T -H -E -W
00:33:37.160 --> 00:33:41.819
-R -I -G -H -T -C -O -N -S -U -L -T .com. And
00:33:41.819 --> 00:33:45.579
also my personal website, that's Andre E. Wright.
00:33:46.919 --> 00:33:49.839
So andreeright .com. You can go there. You can
00:33:49.839 --> 00:33:52.859
find information on me there. Or I'm active on
00:33:52.859 --> 00:33:56.779
LinkedIn. Go to linkedin .com slash andreerightmba.
00:33:56.940 --> 00:33:59.680
And then you'll find me there and just book some
00:33:59.680 --> 00:34:02.599
time we can chat. And we could do right now what
00:34:02.599 --> 00:34:04.940
we're doing, a free digital audit for practices,
00:34:04.980 --> 00:34:07.660
just to assess what's happening out there, what's
00:34:07.660 --> 00:34:10.219
your face like up there. And then we can tell
00:34:10.219 --> 00:34:12.659
you how we could make it better for you, how
00:34:12.659 --> 00:34:15.730
we can help your business scale. So yeah. Reach
00:34:15.730 --> 00:34:17.110
out to us and we could have that conversation.
00:34:18.130 --> 00:34:22.530
Fantastic. This conversation reminds us that
00:34:22.530 --> 00:34:25.570
growth doesn't come from visibility alone. It
00:34:25.570 --> 00:34:29.289
comes from credibility. And credibility is built
00:34:29.289 --> 00:34:31.869
through relationships, consistent communication,
00:34:32.090 --> 00:34:36.590
and trust you earn over time. Take one step this
00:34:36.590 --> 00:34:39.250
week. Reconnect with someone in your professional
00:34:39.250 --> 00:34:42.630
circle you haven't spoken to in a while. Not
00:34:42.630 --> 00:34:45.730
to ask for anything. just to strengthen the relationship.
00:34:46.010 --> 00:34:48.769
Those are often the connections that lead to
00:34:48.769 --> 00:34:52.610
future opportunity. If you found value in today's
00:34:52.610 --> 00:34:55.210
episode, make sure you like, follow, and subscribe
00:34:55.210 --> 00:34:57.789
to Networking Unleashed, building profitable
00:34:57.789 --> 00:35:01.070
connections so you keep practical insight on
00:35:01.070 --> 00:35:03.849
networking and communication. And share this
00:35:03.849 --> 00:35:06.730
episode with someone whose business depends on
00:35:06.730 --> 00:35:10.050
trust and reputation. If you want to strengthen
00:35:10.050 --> 00:35:13.190
your communication and build relationships that
00:35:13.190 --> 00:35:16.409
naturally lead to opportunity, Visit foreman
00:35:16.409 --> 00:35:19.170
.com to learn how I work with professionals,
00:35:19.369 --> 00:35:22.730
teams, and organizations. So until next time,
00:35:22.849 --> 00:35:27.030
build trust first, stay consistent, and let relationships
00:35:27.030 --> 00:35:31.349
grow your business. Andre, thanks again. I can't
00:35:31.349 --> 00:35:33.690
wait to talk to you soon. Awesome. And one thing
00:35:33.690 --> 00:35:37.429
before I go, I just remember. So I have a book
00:35:37.429 --> 00:35:40.590
on Amazon. It's called Visibility. growing your
00:35:40.590 --> 00:35:42.889
business the right way. Any of you listeners,
00:35:43.070 --> 00:35:45.929
you can go on Amazon, find that book and you
00:35:45.929 --> 00:35:48.750
learn more, even more about me and what we're
00:35:48.750 --> 00:35:51.989
doing. All right. Fantastic. All right, Andre,
00:35:52.110 --> 00:35:55.110
I'm going to go to Amazon myself. All right.
00:35:55.349 --> 00:35:57.989
Thanks, Michael. And it was a pleasure. And let's
00:35:57.989 --> 00:36:00.550
keep the conversation going. You got it. Talk
00:36:00.550 --> 00:36:08.099
to you soon. Well. Hold on, folks. Don't go anywhere.
00:36:08.380 --> 00:36:11.780
Let's hear from our sponsors. David Neal, co
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-founder Revved Up Kids. Revved Up Kids is on
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They provide prevention training programs for
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to revvedupkids .org. Henry Kaplan, Century 21.
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When it comes to making the biggest financial
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of a proven professional, Henry Kaplan. Henry
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is a global real estate agent with Century 21,
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celebrating his 41st year in business. No matter
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where you're moving, Henry has the right connections
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for you. You can contact Henry at 561 -427 -4888.
00:36:59.500 --> 00:37:02.300
A huge thank you to our guests for sharing such
00:37:02.889 --> 00:37:06.190
insights today. And of course, a big shout out
00:37:06.190 --> 00:37:09.489
to you, our amazing listeners, for tuning in
00:37:09.489 --> 00:37:12.409
and spending your time with us. If you're interested
00:37:12.409 --> 00:37:15.750
in my digital courses, being coached or having
00:37:15.750 --> 00:37:18.869
me come and talk to your company, just go to
00:37:18.869 --> 00:37:22.110
Michael and fill out the request form. Remember,
00:37:22.429 --> 00:37:25.750
networking isn't about being perfect. It's about
00:37:25.750 --> 00:37:28.670
being present. So take what you've learned today,
00:37:28.849 --> 00:37:31.469
get out there and make some meaningful connections.
00:37:32.199 --> 00:37:35.119
If you've enjoyed this episode, please don't
00:37:35.119 --> 00:37:38.460
forget to subscribe. Leave us a review and share
00:37:38.460 --> 00:37:40.659
it with someone who could use a little networking
00:37:40.659 --> 00:37:43.659
inspiration. Let's keep the conversation going.
00:37:43.840 --> 00:37:48.400
You can find me on Apple, Spotify, Pandora, YouTube,
00:37:48.539 --> 00:37:53.179
or my website, foreman .com slash podcasts.
