TIETOJA TÄSTÄ JAKSOSTA
Today we’re joined by Michelle O'Grady, a communications strategist, academic, and founder of Team Friday, a marketing strategy firm. Join us to learn how her grandmother inspired her passion for inclusivity and community, why mixed-race kids—the fastest growing demographic—deserve our attention, and why authenticity and trusted messengers are essential in marketing campaigns. Michelle brought us Victoria Secret’s latest re-brand and fashion show to discuss live using our criteria.
Follow Michelle on LinkedIn and visit Team Friday to learn more about Michelle and her company’s work.
RESOURCES + LINKS
- Victoria's Secret: Previous re-brand to current re-brand.
- Victoria’s Secret 2025 Fashion Show (Oct 15)
- Book: Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do By Clotaire Rapaille
- Team Friday Case Studies
We'd love to hear from you:
- Who would you like to see us interview?
- What campaign would you like us to audit?
Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.
