Inside the Event, with Bytek - eTail 2026

Inside the Event, with Bytek is a 20-minute pre-event audio briefing designed for marketers, data leaders, and innovators. Recorded a few weeks before major industry gatherings, each episode breaks down why the event matters, the key themes on the agenda, the most relevant speakers, and the trends shaping the industry conversation. We also share practical tips on what to see, where to go, and what to eat, so you can arrive prepared, focused, and inspired.

This episode is dedicated to eTail 2026, taking place from February 23–26 in Palm Springs. We explore what to expect from one of the leading eCommerce and retail events in the U.S., the strategic topics likely to dominate the stage, and why it’s a key moment for brands investing in AI, personalization, and performance marketing. Powered by Bytek.