TIETOJA TÄSTÄ JAKSOSTA
Too many L&D teams are building content for “learners” — not people.
In this episode, Ash and Han dive into the one thing that makes or breaks every learning initiative: knowing your audience. Not their job title. Not their LMS login history. But what actually drives them.
They unpack:
- Why “employees” and “learners” aren’t real personas
- How to ask the right people the right questions (and avoid confirmation bias)
- What to do with audience research once you’ve got it — and how to avoid building blind
So, if you’re still building learning based on job titles, gut feel, or “what we’ve always done” — this one’s for you. Because relevance starts with understanding. And understanding starts here.
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HAE EDELLISIÄ EPISODEJA
Hae kanavan Marketing For Learning® vanhoja jaksoja.
MUITA jaksoja TÄSSÄ PODCASTISSA
Most L&D “campaigns” are a poster, an email, and… silence.
This episode calls time on one-and-done launches — and digs into what it really takes to build marketing for learning® campaigns that cut through the noise and drive action.
You’ll learn:
Why real campaigns don’t end at launch
How…
This week, Han’s joined by the brilliant Heather Burright — and they’re cutting straight to the core of what’s holding L&D back.
Spoiler: it’s not a lack of content. It’s a lack of curiosity.
This episode covers:
What it really means to identify root problems — and why content alone doesn’…
L&D knows measurement matters.
But when the pressure’s on to “prove impact,” most teams default to what’s easy, not what’s meaningful.
In this episode, we’re joined by Nelson Sivalingam to unpack how learning functions can shift from reporting activity to demonstrating real business value.
We…
Learning isn’t broken because people are lazy. It’s broken because the experience is.
In this episode, we’re joined by Tom McDowall to talk about why most learning still feels like a chore, and how to change it.
We get into:
Why more content ≠ more impact
How to design frictionless, user-led…
Vastuuvapautusilmoitus: Tälle sivulle upotettu podcast ja kuvitus ovat peräisin Marketing for Learning:ltä, joka on sen omistajan omaisuutta, eikä se ole sidoksissa Listen Notes, Inc:n tukemaan.
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