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Why do people often open up more to an AI moderator than to a human researcher? In this episode, Nick Graham (Founder, Vertemis) speaks with Alfred Wahlforss, CEO and Co-Founder of Listen Labs, about how AI is reshaping qualitative research from analysis into moderation and digital twins. Alfred sh…
If everything becomes perfectly optimized, it all starts to look the same, and that’s where brand building dies. In this episode, Nick Graham, Founder of Vertemis, speaks with Stacy Taffet, Chief Growth Officer at The Hershey Company, about keeping marketing and insights deeply human in an AI-shape…
In this Insights and Innovators Podcast episode, host Niels Schillewaert (Head of Research, Conveo.ai) speaks with Christopher Barnes, President of Escalent, about how market research organizations are approaching AI, why many fail to rigorously validate AI outputs, and how persuasive, energy-effic…
Most AI projects fail when teams treat AI like a plug-in tool instead of a fully integrated system embedded in real workflows. In this episode, Nick Graham, Founder of Vertemis, speaks with Pankaj Chopra, VP & head of Data, Analytics & AI at Edgewell Personal Care, about the biggest myths i…
A human connection may build more rapport, but it may not change what people disclose. In this episode, host Zontziry “Z” Johnson, Founder of MRXplorer, talks with Matteo Cera, CEO, Glaut, about independent studies testing AI-moderated interviews against human-moderated interviews and traditional s…
Vastuuvapautusilmoitus: Tälle sivulle upotettu podcast ja kuvitus ovat peräisin The Greenbook Podcast Network:ltä, joka on sen omistajan omaisuutta, eikä se ole sidoksissa Listen Notes, Inc:n tukemaan.