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This week on Inside the Creative Studio:
- The radical evolutions happening in content marketing and digital communications since COVID-19
- The challenges of going virtual in such a rapidly shifting environment
- How the communications team at UW Medicine helped to spread the CDC messaging to educate the public
- Why Margo transitioned from the tech industry to healthcare, and why she is so committed to the UW Medicine mission of improving the public’s health
- How Glenn and Margo managed their team effectively in a rapidly changing environment
- What Margo and her team learned about the changes of virtual and unplanned work, and some of the skills, techniques, tricks they found to help them be as effective as possible
- How Glen was able to use internal communications to support those on the front lines of healthcare
Glenn Bieler is the Chief Marketing & Communications Officer for UW Medicine in Seattle, and on the show today, he describes his role in leading the marketing and communication strategies for the University of Washington School of Medicine during the COVID-19 pandemic. His colleague Margo Schneider, is the Sr. Director of Content Studio and Engineering at UW Medicine. Margo has over 15 years of experience in advancing digital health innovations and marketing operations that enable people to access care and achieve better health outcomes. Margo shares her insights this week on how UW Medicine has operated over the last 17 months and why it was vital for her team to find new and accessible ways of getting the word out, explaining the pandemic’s progress, and how the public could stay safe.
On the show this week, we dive into finding your purpose in an evolving and chaotic world and how to plan for the unplanned by making a deliberate effort to schedule in spaces in your day or week, within your strategic planning. We also cover the importance of finding the time to check in on people, particularly if you’re working virtually. Glenn also shares some of the communications and creative content systems the team at UW Medicine put in place and why data analytics have figured heavily in the changes they have made.
“People come to work with us because they believe in the mission — and we have a really strong mission.” - Glenn Bieler
“A lot of our work has really been around rephrasing things, taking the complicated language out of them.” - Glenn Bieler
“It’s really important when you’re working virtually, to take the extra time to figure out how you’re going to connect with the people on your team and make sure they’re okay and create those moments between meetings that you don’t have when you’re working virtually.” - Margo Schneider
Connect with Glenn Bieler and Margo Schneider:
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