Healthy Competition: Product Marketing | Competitive Intelligence | Strategy
Healthy Competition: Product Marketing | Competitive Intelligence | Strategy
✓

Blake Bartlett: Coining "Product-Led Growth," Investing, and How PLG Startups Can Beat Legacy PLG Competitors

00:33:14
Podcasts
RSS
Link

TIETOJA TÄSTÄ JAKSOSTA

Blake Bartlett is a partner at OpenView, an expansion-stage venture firm that helps build software companies into market leaders. He's been with OpenView since 2013 and coined the term "Product-Led Growth" (PLG) in 2016. Some of my favorite content on LinkedIn comes from Blake's show, PLG123. In our conversation, we dove into all things (you guessed it) PLG, why that strategy isn't a differentiator on its own anymore, what companies should do in ADDITION to PLG, how his content strategy with OpenView has led investment opportunities, and more.

Follow Blake: LinkedIn

Subscribe to PLG123: YouTube | Newsletter

Check out his podcast: BUILD

Continue the conversation with me: LinkedIn | TikTok | Twitter

This episode is brought to you by the Healthy Competition community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today to learn how to help your company differentiate and beat competitors.

Talous
Englanti
Yhdysvallat
KäytäAPI:tä tämän jakson hakemiseenJSON:ssä

TÄSSÄ EPISODISSA

Muokkaa näitä tunnisteita

TRANSKRIPTIO 🔗

Are you the producer of this podcast? Add a podcast transcript
Need Audio-to-Text? Transcribe with Listen411 in Just 60 Seconds

HAE EDELLISIÄ EPISODEJA

Hae kanavan Healthy Competition: Product Marketing | Competitive Intelligence | Strategy vanhoja jaksoja.
Upota tämä hakupalkki verkkosivustollesi

MUITA jaksoja TÄSSÄ PODCASTISSA

Part 1: What Product Marketers Can Learn From Rockstars w/ Harvey Lee (VP of PMM at the Product Marketing Alliance)

Part 1: What Product Marketers Can Learn From Rockstars w/ Harvey Lee (VP of PMM at the Product Marketing Alliance)

Harvey Lee is the VP of Product Marketing at the Product Marketing Alliance. He's also a musician and spent lots of time in the music industry. I'm a musician too, so we geeked out about all things rock n' roll—history, specific bands, moments in time—and tweezed out what we felt PMMs could learn f…
00:45:38
JAA
TALLENNA
Finding Your Dream Job in Product Marketing or Competitive Intelligence w/ Yi Lin Pei

Finding Your Dream Job in Product Marketing or Competitive Intelligence w/ Yi Lin Pei

This session was recorded live in the Healthy Competition community (healthycompetition.co). If you're into this kind of content, we'd love to have you! Yi Lin Pei is a career coach for product marketing, marketing and no-code tech roles. And in this live session, we chatted about what folks can d…
00:39:53
JAA
TALLENNA
Behind the Scenes of a Viral Guerrilla Marketing Campaign w/ Eldad Postan-Koren (Co-Founder & CEO of WINN.AI)

Behind the Scenes of a Viral Guerrilla Marketing Campaign w/ Eldad Postan-Koren (Co-Founder & CEO of WINN.AI)

Eldad is the Co-Founder & CEO of WINN.AI, a real-time AI assistant that helps sales teams save time on busywork and win more deals. I learned about WINN.AI through a viral guerilla marketing campaign—they coordinated with 100+ sales influencers to record and post videos smashing their keyboards…
00:26:05
JAA
TALLENNA
Part 2: What Product Marketers Can Learn From Rockstars w/ Harvey Lee (VP of PMM at the Product Marketing Alliance)

Part 2: What Product Marketers Can Learn From Rockstars w/ Harvey Lee (VP of PMM at the Product Marketing Alliance)

Harvey Lee is the VP of Product Marketing at the Product Marketing Alliance. He's also a musician and spent lots of time in the music industry. I'm a musician too, so we geeked out about all things rock n' roll—history, specific bands, moments in time—and tweezed out what we felt PMMs could learn f…
01:06:54
JAA
TALLENNA
How HubSpot Does Competitive Intelligence w/ Jessica Davis (Manager of CI @ HubSpot)

How HubSpot Does Competitive Intelligence w/ Jessica Davis (Manager of CI @ HubSpot)

This session was recorded live in the Healthy Competition community (healthycompetition.co). If you're into this kind of content, we'd love to have you! Jessica Davis is the Manager of Competitive Intelligence at HubSpot, and she shared a ton of great details about the program that her team has …
00:40:37
JAA
TALLENNA
Vastuuvapautusilmoitus: Tälle sivulle upotettu podcast ja kuvitus ovat peräisin Andy McCotter-Bicknell:ltä, joka on sen omistajan omaisuutta, eikä se ole sidoksissa Listen Notes, Inc:n tukemaan.
PROMOTED
We’re selling some of our podcast-related domain names, including breaker.fm, Podcast.mov, and Listen.Host. Place your bid on eBay.
We’re selling some of our podcast-related domain names, including breaker.fm, Podcast.mov, and Listen.Host. Place your bid on eBay.
Bid on eBay

SUOSITUKSET
Käytä API:a tämän episodin hakemiseen