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There’s a three-step framework to user onboarding. And you can apply to your marketing efforts as well — to ensure that your brand is top of mind to your audience.
Adapted from psychologist BJ Fogg’s habit-forming framework, Ramli John, Managing Director and ProductLed and author of the new book, “Eureka,” explains how it applies to user onboarding journeys:
- Make it easy. (Create helpful content that can grow your organic traffic.)
- Increase motivation. (Explain the outcomes you give your customers.)
- Add prompts. (Remind customers of your value.)
Listen to the episode to learn how to apply it to your content and user onboarding strategy.
You’ll also learn:
- User onboarding done right
- The importance of saying “no”
- How Ramli secured his first podcast sponsorship for Growth Marketing Today.
You can read the first chapter of Ramli’s new book, “Eureka,” on ProductLed.com/Eureka.
Show Notes:1:08 - Saying “no” to opportunities that don’t fit the direction you’re heading in.
5:40 - Ramli talks about the intersection of teaching and marketing and what his experience as a college professor has taught him.
8:58 - Human connection: Why successful podcasts are far more than just the numbers and stats behind it.
14:06 - Ramli talks about Growth Marketing Today’s LinkedIn sponsorship.
15:55 - Ramli talks about his upcoming book, Eureka, which is geared towards those looking to improve their user onboarding.
18:10 - What are the 3 key stages in user onboarding?
21:06 - How product marketers can help consumers reach their "Aha!" moments early on in the process.
24:50 - The critical role content plays in communicating value to customers.
30:50 - Ramli shares an example of a company who continues to provide value through the onboarding process.
32:45 - How does onboarding play into retention rates?
36:16 - It should be clear from the start the role each department plays in the onboarding process.
Links:Andrew Capland on LinkedIn - Work Horse vs. Show Horse (3:53)
Growth Marketing Today Podcast (9:00)
Positive Human - Marketing Lessons (10:10)
How I Built This Podcast (15:12)
The Mom Test by Rob Fitzpatrick (17:08)
Product-Led Growth by Wes Bush (17:48)
BJ Fogg's Behavior Model (25:50)
Connect with Ramli John:https://www.linkedin.com/in/ramlijohn/
https://growthtoday.fm/listen/
Growth Machine & Amanda Natividad:
