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Amy Bucher: Designing Behavioral Nudges

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Amy Bucher: Designing Behavioral Nudges

Amy Bucher is a leading voice in behavioral science & the author of Engaged, with a passion for designing systems that help people thrive—especially in health & wellness.

Join us as we dive into Amy’s insights on what really drives behavior change, why personalization matters, & how her work at Lirio is bringing customized healthcare nudges to life.

LinkedIn: https://www.linkedin.com/in/amybucher/
Engaged: https://amzn.to/4moF6Za
Lirio: https://www.lirio.com/

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00:00:00Introduction to Amy Bucher
00:02:06Defining Behavioral Design
00:03:11Internal Motivation and Personalization
00:05:46Case Study: Vaccine Nudges and Autonomy
00:08:50When Nudges Work and When They Don't
00:13:40AI Applications in Behavioral Science
00:17:11Challenges in Behavioral Science Research
00:26:58Updates on Lirio's Evolution

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