TIETOJA TÄSTÄ JAKSOSTA
Many brands think that focusing on creating an environment where all feel welcome is enough to ensure that people from underrepresented and underserved communities feel like they belong with you. It's not. If you want to increase customer acquisition of people from these communities focus your efforts on what we cover in this episode.
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Episode 54: Creating inclusive influencer marketing campaigns with Tinashe Chaponda
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HAE EDELLISIÄ EPISODEJA
Hae kanavan Frictionless Growth Marketing vanhoja jaksoja.
MUITA jaksoja TÄSSÄ PODCASTISSA
Target is facing backlash over a children’s Halloween costume consumers said resembled racist minstrel imagery. But the controversy reveals a bigger marketing problem that could happen at many brands.
In this episode of Frictionless Growth Lab, Sonia Thompson explores what the Target controversy c…
In this episode, you'll learn why customer journey mapping is the missing link to more effective brand messaging—and how connecting your buyer personas, customer journeys, and messaging strategy can remove friction and unlock stronger brand growth.
You'll discover how to:
Connect buyer person…
One message isn't enough to convert every customer. Smart marketers know that different groups of customers need different information before they'll consider a brand. In this episode, you'll learn six practical ways leading brands build a targeted portfolio of brand messages that reduce customer f…
Customer acquisition costs are rising—but the problem isn't always your media buying, targeting, or ad spend.
In this episode of Frictionless Growth Lab, growth marketing strategist Sonia Thompson explores an often-overlooked driver of rising customer acquisition costs: the gap between how precise…
Customer journeys are no longer linear—and even the right brand message can fail to convert if customers don’t encounter it when and where they need it.
In this episode of Frictionless Growth Lab, Sonia Thompson explores how better messaging across the customer journey can reduce friction and impr…
Vastuuvapautusilmoitus: Tälle sivulle upotettu podcast ja kuvitus ovat peräisin Sonia Thompson | Inclusive Growth & Customer Experience Strategist:ltä, joka on sen omistajan omaisuutta, eikä se ole sidoksissa Listen Notes, Inc:n tukemaan.
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