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Do employees need a personal brand? According to strategic growth leader Yovonne Kenny, the answer is yes.
In this week’s episode of the Finally Seen™, SVP of Strategic Growth at Palisade™ Shower & Wall Systems, Yovonne Kenny, shares why your personal brand is built through every interaction, every decision, and every opportunity to earn trust. After unexpectedly losing a job she thought she would keep forever, she discovered something that completely changed how she viewed visibility. Her job title didn't protect her career. It was protected by the reputation she had built over years of showing up consistently.
We’ll explore why employees need personal brands just as much as entrepreneurs, how perfection keeps talented women hidden, and why sharing your expertise is an act of service rather than self-promotion.
If you've ever wondered whether you're putting yourself out there enough, or you've been waiting until everything feels perfect before becoming more visible, this episode will challenge the way you think about leadership, influence, and your responsibility to share what you know.
In This Episode:
- Why your company can outgrow you, even when you built it from the ground up
- What to do in the first 30 days after a layoff if your identity was tied to your title
- Why employees at every level need a personal brand, not just founders and executives
- How to talk about what you sell in terms of the transformation it creates, not the features it has
- The three-step framework for starting a personal brand from scratch: domain, message, hub
- Why perfectionism is the biggest thing standing between people and visibility
- How to identify your natural talents by paying attention to what feels easy instead of what feels impressive
Bio:
Yovonne Kenny is the SVP of Strategic Growth at Palisade™ Shower & Wall Systems, where she leads strategic partnerships and growth initiatives across the single-family rental (SFR) and build-to-rent (BTR) industries. She collaborates with owners, operators, developers, builders, and supplier partners to bring innovative solutions to market while driving operational excellence and business growth.
Prior to joining Palisade™, Yovonne spent more than a decade helping transform Preferred Floor & Tile Co., a local, family-owned flooring company, from sub-1 M in annual revenue into an eight-figure organization.
She is also the Founder of BrandLabs Co.™, an AI-powered strategic brand consultancy that helps companies accelerate growth by aligning brand, customer experience, and revenue strategy. Bringing that philosophy to life, Yovonne hosts INSIDE The Vendor Network™, an EverResi™ Media original podcast that showcases how authentic storytelling and thought leadership can strengthen brands while featuring the executives, innovators, and industry leaders shaping the future of residential real estate.
Yovonne is known for connecting people, ideas, and opportunities while bringing practical, experience-driven insights to conversations on leadership, strategic growth, customer experience, and the future of housing.
Website: https://brandlabsco.com/
LinkedIn: https://www.linkedin.com/in/yovonnekenny/
Instagram: https://www.instagram.com/ykenny/
Tags: Personal Branding, Career Visibility, Leadership, Reputation, Brand Strategy, Women's Leadership, Thought Leadership, Professional Development, Visibility, Business Growth, Career Resilience, Trust, Executive Presence, Branding, Networking, Entrepreneurship, Do employees need a personal brand, Why is personal branding important, How to build a personal brand,
