Rita Denny 'Reflections on changes in ethnographic praxis'

Enjoy our content? Support This is HCD by becoming a Premium Member

Rita Denny applies an anthropological framework to consumer behavior across the globe, calling on linguistic, semiotic and symbolic traditions for interpreting attitudes, perceptions and practices.

Rita’s work has supported strategic development of products, services and brands as well as communications strategies for Fortune Global 500 companies, government agencies and public institutions. Most recently, she is the executive director of EPIC. Rita holds a Ph.D. in Anthropology from University of Chicago. With Patricia Sunderland she is the author of Doing Anthropology in Consumer Research and editor of Handbook of Anthropology in Business. She is a dedicated Lake Michigan swimmer.

EPIC: www.epicpeople.org

Practica: www.practicagroup.com

Rita on LinkedIn: https://www.linkedin.com/in/rita-denny-a9393a5/

This is HCD Podcast Network

• EthnoPod with Jay Hasbrouck
• Bringing Design Closer with Gerry Scullion
• ProdPod with Adrienne Tan
• Getting Started in Design with Gerry Scullion
• Power of Ten with Andy Polaine
• NEW: The Big Remote with Gerry Scullion and Andy Polaine
• NEW: Moments of Change with Melanie Rayment
• Talking Shop with Andy Polaine and Gerry Scullion
• Decoding Culture with Dr. John Curran
• NEW: World Wide Waste with Gerry McGovern
• NEW: Global Jams Podcast with Adam Lawrence and Markus Hormess

Connect with This is HCD

• Follow This is HCD us on Twitter
• Follow This is HCD on Instagram
• Sign up for our newsletter (we have lots of design giveaways!)
• Join the practitioner community on This is HCD Slack Channel
• Read articles on our This is HCD Network on Medium