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"Should I be joking at a time like this?"
That's the question then 33-year-old Brooke Eby asked herself when she uploaded her first piece of TikTok comedy in 2022, about being diagnosed with a terminal illness. Brooke built an audience of hundreds of thousands of people who were rooting for, and laughing with, her. Sometimes it got weird.
Brooke died due to complications with ALS earlier this month. She was 37.
In 2025, she talked to Endless Thread hosts Ben Brock Johnson and Amory Sivertson about how facing death changed her relationship with social media and online community. Show notes:
- Brooke Eby's TikTok, Instagram, and YouTube
- ALSTogether
- When Your Terminal Illness Makes You a TikTok Star (The New York Times)
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Grab your telescopes because this week on Endless Thread Ben and NPR Short Wave host Emily Kwong take us down two science-related internet wormholes. First, Emily introduces us to the intergalactic world of astronaut fan fiction, starring the crew of the 2026 Artemis II moon mission. Then, Ben take…
The 190 passengers of a United Airlines flight from Newark, New Jersey to Palma de Mallorca, Spain had settled into their seats for their overnight flight when the captain gave an announcement: everyone had to turn off their Bluetooth devices — or he was going to turn around the plane. This confoun…
The brand Fruit of the Loom is almost ubiquitous in the world of underwear and casual wear. You have likely seen its logo, if not on your own body, on store racks or at least in ads. Now, in your mind's eye, picture it. What do you see?
For years, countless people have been taking to the internet…
Ben can make a roaring, rumbling sound with his ears that no one else can hear. He never thought much about it — whether only he could do this, or whether everyone could do this — until he discovered a subreddit called Ear Rumblers Assemble: a whole community devoted to the mysterious and understud…
This episode was originally published on March 10, 2023.
In 2022, freshmen at the University of North Carolina at Chapel Hill got a new neighbor: an owl. What wasn't clear was whether the owl was trying to befriend them, or catch them.
Sometimes the owl seemed to be chasing students. Other times…
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