Decoding Commerce
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#54 Talk with AO76 | Beyond trends: how to run a sustainable Belgian fashion brand

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In this episode featuring Gaspard Poelman from AO76 American Outfitters, Lien & John delve into the history and evolution of a family-founded Belgian fashion brand. Discover how Gaspard, the third-generation CEO, transitioned from a childhood involvement to leading the company with a focus on empathetic leadership and a strong team culture. 

We explore the brand's journey since its inception in 1976, and its later shift to the AO76 Kids Fashion label, and talk aout AO76's omni-channel retail strategy, balancing the importance of physical stores for customer experience and brand image with online expansion for international markets, while carefully navigating partnerships with B2B retailers and marketplaces.

 Join us as we uncover the story of AO76's growth and Gaspard's vision for maintaining a successful Belgian fashion brand.

Visit us on:
➡️ Our website: deardigital.com
➡️ LinkedIn: https://www.linkedin.com/company/dear-digital-agency/
➡️ Instagram: https://www.instagram.com/deardigital.agency/

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