How behavioural science will help us cut through. With Si Elliott

Series 3 has asked how can we cut through with humanity in the age of AI and today we bring a lens from behavioural science expert Si Elliott.

His book Customer Experience Thinking is a must read for everyone wanting to navigate and build deeper commercial relationships.

In this episode we discuss:

• Behavioral Science in Marketing: How emotional decision-making is needed to drive both commercial and business marketing , requiring empathy alongside technology adoption.
• AI and Automation Ethics: Are we at risk of two-tier service models; the role of humans for high-empathy tasks and mitigating AI bias
• Customer Experience Innovation: Si shared insight form St. Louis Soccer Club’s tech-enabled stadium which blends digital tools and personal service for seamless fan engagement
• Cross-Functional Collaboration: Silos in many business are the block for aligned strategies and sustainable growth - how can we use a human lens to cut through them?
• Leadership and Human Skills: Empathy, listening, and communication are crucial to maintain human connection - regardless of AI
• Young people and future work: Si shares how he works with building young people’s confidence and critical thinking. Setting them up for the future.

Cutting Through is powered by Spinning Red and sponsored by Antiquoted. Produced by Kleiner Studios

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