How To Make DAM Management Actually Work with Phil Seibel

Why do some DAM implementations transform how teams work while others become expensive digital filing cabinets that nobody trusts?

In this episode, Phil Seibel of Aldis Systems explains why the platform is never the problem. The real difference between owning a DAM and having an effective DAM system comes down to governance, resourcing, and understanding your team's actual workflows. Phil shares practical frameworks for planning DAM implementation, avoiding the side project trap, and building systems around how people actually work rather than theoretical best practices.

About the Guest

Phil Seibel is a digital librarian with Aldis Systems, a media asset management company that helps organizations implement, optimize, and manage DAM programs. Phil brings a library science background to the technical challenges of digital asset management, focusing on user journey mapping, metadata governance, and building sustainable systems. At Aldis, Phil works with enterprise clients across industries to design DAM programs that align with actual workflows and deliver measurable ROI.

Key Topics Discussed

• The critical differences between owning a DAM platform and having an effective DAM system
• Why governance matters more than platform features
• The questions teams don't ask that they should about user journeys and workflows
• Resourcing options: hiring internally, fractional support, or full outsourcing
• The risks of treating DAM management as a side project

Connect with Jesse

• Take the free Creative Ops Assessment at www.infocusconsulting.net/creative-ops-assessment
• Connect with Jesse on LinkedIn: https://www.linkedin.com/in/jessekrinsky
• Have a creative ops challenge you're facing? Want to be a guest on the show? Reach out at jesse@infocusconsulting.net

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